The debate may rage on over the â€œethicalâ€ nature of paid links. A more important subtext to that debate is the overall effectiveness of link buying as a strategy to improve search engine rankings. But now the ultimate link authority, Eric Ward, has spoken.
Eric has written a short-but-sweet article in todayâ€™s Web Marketing Today called â€œThe Pros and Cons of Buying Links.â€ Eric warns against buying links to improve search rank, whether theyâ€™re â€œundetectableâ€ or not. He offers three basic rules for link buying: