Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by ClickZ Live Chicago. Register to attend today!

Top Google Execs Can Earn $1.5 Million Bonus for 2006

Reuters is reporting that Google’s board of directors approved a 2006 executive bonus worth up to $1.5 million.

The company said on Friday in a regulatory filing that a committee would determine how to allocate the bonuses, which are in addition to payments in the plan from October.

No confirmation on whether Brin and Page will partake in the bonus.

SEOmoz Gets New Look, Premium Content

Rand and the SEOmoz team have finally launched the new look for their web site. New features include:

  • YOUmoz – submit your own posts and the most popular are pushed to the main blog.
  • Premium Content – for $39 a month ($299 a year), get extra benefits, and access to new tools.

It’s a bold move by SEOmoz to start charging for premium content. I know Rand is committed to providing the same level of content to those that don’t join the premium service, but it will be interesting to see how many people find SEOmoz valuable enough to cough-up forty bucks a month.

SEOmoz has an incredible community, so if any site can successfully roll-out a paid membership option, it’s the mozzers.

Free Keyword Research from Keyword Discovery & Wordtracker

In what appears to be a response to the slow death of the Overture Inventory Suggestion tool, both Wordtracker and Keyword Discovery have offered up free versions of their popular keyword research products.

Via SEW.

Google Bullied North Carolina Over Lenoir Project

According to the News & Observer, Google used its clout to bully North Carolina lawmakers into offering more incentives and keeping quiet about plans to build a server farm in Lenoir.

…the search engine behemoth demanded that lawmakers never speak its name, according to e-mail records…Records show that the company was often agitated by the legislative process. Google executives threatened to walk away from the negotiating table and asked Commerce Secretary Jim Fain to exercise his power over the bill writing process.

Using tactics right out of any negotiation handbook, Google used subtle threats to get what they wanted…

Google Slams Click Forensics Click Fraud Study…Again

On Tuesday, I voiced my concerns on trusting click fraud data, released by a click-fraud monitoring company.

Yesterday, Google’s Shuman Ghosemajumder (whom I interviewed back in December) fired back at Click Forensics, pointing out all manner of flaws to their study.

We found serious flaws in their counting of clicks – a more fundamental issue than their counting of click fraud. They were making basic counting mistakes and inflating the number of clicks by an average of 40%. The source of this problem is incorrectly counting page views – from users browsing through an advertiser’s site – as clicks.

Shuman also discussed how Click Forensics measures clicks, Google didn’t even charge for, and follows up his original post with one that goes into more detail.

Google Q4 Profit Triples, Beats Wall Street Estimates

Google has just released their Q4 numbers and it looks like they’ve blown away estimations.

Fourth quarter net income surged to $1.03 billion from $372 million during the same period in 2004!!

Sales (excluding payments to ad partners) grew 70%+ to $2.23 billion.

Wall Street had been expecting $2.92 per share and got $3.29.

TheStreet.com adds

Google-owned sites generated 62% of total revenue and posted a gross revenue increase of 80% from a year ago. Google’s partner sites generated 37% of total revenue and showed 50% growth from a year ago.

Despite all that growth, the stock is taking a hammering in after-hours trading.

Google AdSense Spills the Beans to Shoemoney

Jeremy Schoemaker was lucky enough to have Google AdSense product manager, Brian Axe, live on his Net Income show. As Shoemoney points out, getting any search exec to appear on a live show is a coup, let alone someone from Google.

There’s a lot of juicy stuff to be found in either the podcast, or Jeremy’s recap. Here are some snippets:

Search Engine Arbitrage – During the interview Brian said that Google was not against arbitrage and infact they respect it as a business model. Brian clarified more by saying it was about the user experience.

YouTube Revenue Sharing - Brian confirmed what I suspected that Google AdSense would be the avenue in which the YouTube revenue will be paid out. So you will need to be a AdSense publisher in order to get YouTube Payouts. He also talked about the time line for the release.