Marketing Pilgrim's "Search Marketing" Channel

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ECommerce Rocks With Video Tutorials for Web Site Owners

As you know, I’ve been consulting with Gareth Davies of the UK search marketing firm GSINC Ltd. Gareth’s background not only includes search marketing and web development, but he’s also a whiz when it comes to video production.

Seeing an opportunity to bring web marketing lessons to the masses, Gareth has thrown out the notion that all advice must be delivered by means of a 800-1000 article and decided to expand on his recent video tutorials.

We asked Gareth to provide us with a sneak peak of his new ECommerce Rocks series, which you’ll find below. This preview is just 1 minute long, but I guarantee you’ll be blown away by the production and content.

Google Upgrades Mini Enterprise Search Appliance

Google has taken the younger sibling of its Google Search Appliance for corporations, Google Mini, and added a number of new features.

According to the press release, new features include:

– Secure Search

Specially enhanced to support the information-sharing needs inside of small businesses and departmental workgroups, the Google Mini offers document and user-level security across all business content.

– Google OneBox for Enterprise

Introduced last year as part of the Google Search Appliance, the Google OneBox for Enterprise feature lets businesses provide secure access to any information – such as contact and calendar info, HR benefits, sales leads, or purchase order status – through the convenience of a Google search box.

– Site Search Improvements

Why We Can’t Trust Click Fraud Numbers

Back in December, I caused a little bit of a ruckus when I posted information from Google that suggested click fraud rates were a fraction of a percent. The majority of readers and linkers suggested that the rate was far too low and that you couldn’t trust data supplied by the search engine.

Fast forward six weeks and we find ourselves confronted with new data from Click Forensics that suggests industry click-fraud rates have increased to 14.2 in Q4, versus 13.8% in Q3. Bids for amounts over $2.00 achieved click-fraud rates of 20.9%.

Not All Google Referrals Are Search Related

Although the new Marketing Pilgrim Job Board is only a few hours old - awww, look at him, he has his father’s eyes – I’m already digging into the referral stats.

One thing I’ve noticed – and had noticed before with this site – is that not all Google referrals equate to search engine traffic.

I use both web logs and Google analytics to keep track of my traffic, but GA is the one I use for drilling-down into data. When looking at referral traffic for Google, I often see “google” sending me a lot of good traffic numbers. Over the past few months, I’ve also noticed an increase in the number of visits from “google.com”.

OneBox Showing Wikipedia Entries

On the heals of many webmasters declaring that Wikipedia gets too much Google love, Rubel has scooped Google showing Wikipedia results in the OneBox.

wiki_one_box

I am very disappointed with this move by Google. Just as the use of DMOZ has turned into a joke, so shall the use of Wikipedia. It’s only a matter of time. All Google is doing is inflating the egos of Nazi editors who deny factual information while allowing misinformation to remain. I can just hear the chest thumping now from my down stairs 13 year old editor neighbor.

Disclaimer to all you trusting people, please ignore the following few lines because it’s tin foil hat time. Does the NoFollow changes recently made by Wikipedia have anything to do with the OneBox change? Was it a private arrangement with Google?

Announcing the Marketing Pilgrim Job Board for Internet Marketing Jobs

Tomorrow will see the official launch of Marketing Pilgrim’s Job Board. Those of you tuning-in today, are getting the news before the press release goes out.

For many years, I’ve received emails from recruiters, asking me to recommend someone for an open position. I’ve also had many marketers contact me with their resume, asking if I know of any company hiring. Finally the light-bulb went on and, thanks to a partnership with JobThread.com, I’ve launched a job board dedicated to online marketing careers.

Helping us with the launch are jobs listings from Microsoft, iProspect, High Rankings, SEO Inc, Channel Advisor, The Rimm-Kaufman Group and Fox Interactive Media.

Speaking at Search Summit Australia

I had a chance to spend two weeks in Australia, back in 2005. It was supposed to be a “once-in-a-lifetime” trip.

Well, eighteen months later, I’m delighted to be heading back to beautiful Sydney to speak at Search Summit, March 1st and 2nd.

The event is sure to be a huge hit, and any search marketer in Australia or New Zealand, should mark it on their calendar. Not only does the event offer two packed days of informative sessions, but over 40 speakers will give 90+ presentations on everything from best practices to growing your firm.

I’ll be speaking on a number of panels and moderating a few too. Speakers joining me at Search Summit, include:

  • Google’s Adam Lasnik
  • Yahoo!7′s Aidan Beanland