Marketing Pilgrim's "Search Marketing" Channel

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Google Defuses Googlebombs; Does this Change Link Building Practices?

Google has announced they’ve made some changes to their algorithm to try to identify and suppress the instances of Googlebombs (when many people link to the same page with the same keyword, in an attempt to get that page to rank for an obscure or insulting phrase).

By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead….the extra effort to find a good algorithm helps detect Googlebombs in many different languages.

Ok, that’s a great effort. No one really benefits from seeing a Googlebomb listed in the search results, but what does this do for your link building efforts?

Microsoft Unhappy With Search Engine Progress

CNET reports Microsoft is not happy with their recent loss of search engine market share.

“On the search side you are correct we lost market share,” Microsoft CFO Chris Liddell said in response to an analyst’s question on the company’s earnings conference call. He said he is “clearly not happy with that.”

While search tries to find footing, Microsoft is happier with the state of their display advertising.

“Clearly there is a better story on the display side,” he said. “We are growing broadly in line with the market…We’re comfortable with the progress we’re making there.”

Google Offers Enhanced Ad Placements for AdSense

Google’s expanding on the recent addition of custom channels in AdSense and is now allowing publishers to create premium inventory on their site with the use of new “ad placements”.

Think of ad placements as ‘enhanced’ custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement. On the ‘Channels’ page in your account, click the appropriate ‘edit settings’ link on the right. As you can see below, there will be a box labeled ‘Targeting’ on the next page which, once checked, will show this channel to advertisers as an ad placement.

ABCSearch Screening Affiliate Traffic

ABCSearch is getting some nice praise from their clients, for screening out poorly converting ad channels, including this from Six Sigma Inc.

“If I’m noticing any non-converting traffic from a particular affiliate,” said Six Sigma’s Benyukhis, “ABCSearch can just disable that Sub ID. With other engines I might get 1,000 clicks and two conversions. I can reduce the clicks as low as 100 clicks for the same 2 conversions using ABCSearch’s patent pending ClickShieldâ„¢ technology which discerns which sources are good and bad.” Because of ABCSearch, Benyukhis’ explains, “Now I’m only attracting traffic from partners that have the visitors I’m looking for.”

ABCSearch is one of our valued advertisers, so if you’re looking for a better way to filter your paid search ads, give them a try. They’ll even match your first $100 spend!

Battle Royale for "Queen of Search" Title

A couple of days ago, I asked who you thought was the “Godmother” of search. Jeremy already had the rights to find the “Godfather”, so we thought we’d find the industry’s most powerful woman.

Currently, Jill Whalen is in the lead with 27% of the votes, followed by Kim Krause Berg with 19%. We’re sure this has nothing to do with the fact that each own a popular message board, with many members. ;-)

Anyway, if you’ve not voted, make your voice heard. Who is the Queen of all things Search?


Google Changes Layout of Google Images; Copies Microsoft?

If you hate “echo-chamber” posts, cover your eyes now.

Search Engine Land points to a Philipp Lenssen post on a design change for Google Images. They’ve removed a lot of the information that used to appear alongside each image, and instead show just basic information when you mouse-over any image.

It’s certainly a sleeker interface and now looks a lot like Windows Live Image Search. If they’re going to imitate, I’d love to see them also adopt the infinite-scroll interface that Microsoft uses on their image search.

Yahoo’s Q4 Better Than Expected – Panama Fully Deploying Feb 5

Yahoo just released their Q4 numbers, and their profit is better than expected. Revenue was up 13% to $1.7 billion and profit was $268.7 million for the 3 month period.

If not for certain tax benefits, Yahoo said it would have earned 16 cents per share, exceeding the average analyst estimate by 3 cents per share, according to Thomson Financial.

I still think that a successful launch of the new paid search platform and algorithm will be a huge boost for Yahoo and help them close the gap on Google in 2007.

Now all eyes turn to Google to see what their numbers will be.

UPDATE: Rob Hof must be listening to the conference call as he has further news that Yahoo will fully deploy the new ad platform on Feb 5th.

UPDATE 2: Official word from Yahoo…

Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet brand and one of the most trafficked Internet destinations worldwide, today announced that it will launch its new search marketing ranking model in the U.S. on Monday, February 5. With the new ranking model, all Yahoo! search marketing ads in the U.S. will be ranked by quality in addition to keyword bid price. As a result, Yahoo! will be able to provide a more relevant search experience to users, more valuable customer leads to advertisers, and additional opportunities to its distribution partners.