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Google Q4 Profit Triples, Beats Wall Street Estimates

Google has just released their Q4 numbers and it looks like they’ve blown away estimations.

Fourth quarter net income surged to $1.03 billion from $372 million during the same period in 2004!!

Sales (excluding payments to ad partners) grew 70%+ to $2.23 billion.

Wall Street had been expecting $2.92 per share and got $3.29.

TheStreet.com adds

Google-owned sites generated 62% of total revenue and posted a gross revenue increase of 80% from a year ago. Google’s partner sites generated 37% of total revenue and showed 50% growth from a year ago.

Despite all that growth, the stock is taking a hammering in after-hours trading.

Google AdSense Spills the Beans to Shoemoney

Jeremy Schoemaker was lucky enough to have Google AdSense product manager, Brian Axe, live on his Net Income show. As Shoemoney points out, getting any search exec to appear on a live show is a coup, let alone someone from Google.

There’s a lot of juicy stuff to be found in either the podcast, or Jeremy’s recap. Here are some snippets:

Search Engine Arbitrage – During the interview Brian said that Google was not against arbitrage and infact they respect it as a business model. Brian clarified more by saying it was about the user experience.

YouTube Revenue Sharing - Brian confirmed what I suspected that Google AdSense would be the avenue in which the YouTube revenue will be paid out. So you will need to be a AdSense publisher in order to get YouTube Payouts. He also talked about the time line for the release.

Google Gains, Yahoo & MSN Mixed Bag

Nielsen//NetRatings reported a week ago that Google had more than 50% of the search market share in December 2006. The data for the top three (compared with comScore Networks’ data from the same period, released Jan 15):

Provider Searches (000) Share of Searches comScore Queries/Share
Google Search 3,035,617 50.8% 3.2 billion / 43.7%
Yahoo! Search 1,412,904 23.6% 1.9 billion / 28.5%
MSN/Windows Live Search 499,946 8.4% 713 million / 10.5%

Clearly, and unsurprisingly, comScore and Nielsen differ on their estimations of each search engine’s popularity. comScore’s stats give MSN and Yahoo a better projection than Nielsen.

Inside Google at the Blog News Channel noted that Yahoo! is growing at a faster rate than Google (Yahoo’s growth rate: 30.1%; Google’s: 22.6%). Of course, it’s easy to grow faster when you’re half as big.

Yahoo Delete URL Feature Disaster Waiting to Happen

Yahoo announced a number of very nice new features for Site Explorer today. The Yahoo Search Blog has a full list.

The feature I am most interested in and also worried about is the new “delete URL” feature. It is literally a disaster waiting to happen. There is zero verification other than being logged into the proper Yahoo account to delete an entire site from the Yahoo index.

With Google you are required to upload a robots.txt file to the webserver that verifies the same information being requested through the Google delete URL/Site tool. With Yahoo, you just log in, click delete, click confirm, and it’s gone.

Most SEOs are crooks?

It appears that even local newspapers have gotten in on the SEO-bashing. On Sunday, the Rapid City Journal published what appears to be a column entitled “Optimizers not optimal for getting site noticed.” The author, Claire Scholz, states:

For the most part, search engine optimizers are — do I dare say it out loud? — crooks. They promise the sky and all the golden-top-10-Google-rankings beneath it. They make cold calls or send cold spam (yuck) to otherwise smart business owners and, within minutes, the owner is rattling off the company’s credit card number to his or her new best friend.

I understand that there are many unscrupulous “SEOs” out there, but I wouldn’t say that “most” of them are “crooks.” The ever-skeptical Scholz offers four guidelines to avoid these bad guys, some of which are decent:

ECommerce Rocks With Video Tutorials for Web Site Owners

As you know, I’ve been consulting with Gareth Davies of the UK search marketing firm GSINC Ltd. Gareth’s background not only includes search marketing and web development, but he’s also a whiz when it comes to video production.

Seeing an opportunity to bring web marketing lessons to the masses, Gareth has thrown out the notion that all advice must be delivered by means of a 800-1000 article and decided to expand on his recent video tutorials.

We asked Gareth to provide us with a sneak peak of his new ECommerce Rocks series, which you’ll find below. This preview is just 1 minute long, but I guarantee you’ll be blown away by the production and content.

Google Upgrades Mini Enterprise Search Appliance

Google has taken the younger sibling of its Google Search Appliance for corporations, Google Mini, and added a number of new features.

According to the press release, new features include:

– Secure Search

Specially enhanced to support the information-sharing needs inside of small businesses and departmental workgroups, the Google Mini offers document and user-level security across all business content.

– Google OneBox for Enterprise

Introduced last year as part of the Google Search Appliance, the Google OneBox for Enterprise feature lets businesses provide secure access to any information – such as contact and calendar info, HR benefits, sales leads, or purchase order status – through the convenience of a Google search box.

– Site Search Improvements