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What Google Millionaires Do In "Retirement"

The SF Chronicle profiles some of the 900+ Google employees who became instant millionaires, once Google became public.

New found financial freedom and the loss of the “I mean something here” mentality, makes it difficult for Google to retain many of it’s most experienced employees.

Financial freedom gave the former Googlers in this article wide latitude in deciding what to do with their lives. The reasons for leaving are many: Alack of new challenges, ambivalence about the company’s growth and a desire for a career change are just a few.

It’s interesting to see what’s left in life, after working for arguably the best company in the U.S.

Google and CSS Files, It’s Not What You’re Thinking

It seems like every other week, someone will come out with a story that just catches fire in the SEO community. After all, we SEOs need something to gossip about don’t we? The story of the week has been Google indexing CSS & JS files. From there Threadwatch & Wolf Howl picked it up.

I think most of these people have it wrong though. Do we really think that Google is worried about hidden text in this day and age? There are so many legitimate ways and reasons to place text on a page that the users do not see when it first loads. Just look at Yahoo’s homepage and use of CSS on-page tabbed browsing. I believe the only on-page spam techniques they really care about are auto generated content, cloaking, and redirects. Hidden text is just no longer a factor in Google’s SERPs.

Jon Schepke Back in Business with SIM Partners

Former Proceed Interactive exec, Jon Schepke, is back in business for himself, after a brief gig with iCrossing. The lure of starting another internet marketing firm was just too much for Jon – I know how that feels - and so he’s brought together some former Proceed employees and launched Strategic Internet Marketing Partners.

Best of luck Jon!

Google Named Fortune’s Best Place to Work

Grab you morning coffee and settle down for a long, envy-inducing read as to how Google made it to the top of Fortune’s list of Best Companies to Work For.

Is it any wonder, with benefits like these?

At Google you can do your laundry; drop off your dry cleaning; get an oil change, then have your car washed; work out in the gym; attend subsidized exercise classes; get a massage; study Mandarin, Japanese, Spanish, and French; and ask a personal concierge to arrange dinner reservations. Naturally you can get haircuts onsite. Want to buy a hybrid car? The company will give you $5,000 toward that environmentally friendly end. Care to refer a friend to work at Google? Google would like that too, and it’ll give you a $2,000 reward. Just have a new baby? Congratulations! Your employer will reimburse you for up to $500 in takeout food to ease your first four weeks at home. Looking to make new friends? Attend a weekly TGIF party, where there’s usually a band playing. Five onsite doctors are available to give you a checkup, free of charge.

New Court Ruling Favors Those Bidding on Trademarked Keywords

Eric Goldman breaks-down a recent court ruling that appears to allow the use of trademarked keywords in sponsored ads. Focusing mostly on using trademarks for keyword “bids” and not ad creative, the court ruled that merely bidding on a trademark term is not enough to confuse a consumer.

The court holds that, as a matter of law, the use of keyword-triggered ads and keyword metatags cannot confuse consumers if the resulting ads/search results don’t display the plaintiff’s trademarks. Given the inconsistencies of past rulings, I simply don’t believe that this case will be the final word on the matter. However, if other courts follow this conclusion, we would see a reduction in the quantity of silly litigation over keyword advertising and keyword metatags.

MarketSmart Interactive Closes Doors

It’s a sad day for all of us who helped grow KeywordRanking/WebSourced – now MarketSmart Interactive – as I’ve heard the company closed the doors on its Morrisville offices at exactly 2:30pm today.

Since I left the company in July of 2005, the company has been on a steady decline, seemingly laying off employees each month and steadily losing clients. It’s been sad to watch the events unfold from the sidelines, but even outside observers saw the writing on the wall. Maybe now the company has finally closed the doors, I’ll write up an obituary for what was once a great search marketing firm.

In the meantime, there’s going to be a lot of talented SEMs looking for work. A reliable source tells me that the parent company, Think Partnership, kept on just six employees and offered no severance to those fired (despite many having worked there for 5+ years).

Google Gives Gov’t Top Spot

Has anyone else seen this before:
Google SERP for flu symptoms

I actually checked a similar ‘symptom’ keyword for a potential client last night and noticed this change today. Here’s a close up of the change:

Google SERP for flu symptoms close up

Notice the result just under the paid listings: the NIH or National Institutes of Health. If the .gov didn’t give it away, this is an institution of the US government. I’m not sure how NIH got in above the one box type refinements Google’s had on SERPs for a while now–conspiracy theories welcome.