Yahoo just released their Q4 numbers, and their profit is better than expected. Revenue was up 13% to $1.7 billion and profit was $268.7 million for the 3 month period.
If not for certain tax benefits, Yahoo said it would have earned 16 cents per share, exceeding the average analyst estimate by 3 cents per share, according to Thomson Financial.
I still think that a successful launch of the new paid search platform and algorithm will be a huge boost for Yahoo and help them close the gap on Google in 2007.
Now all eyes turn to Google to see what their numbers will be.
UPDATE: Rob Hof must be listening to the conference call as he has further news that Yahoo will fully deploy the new ad platform on Feb 5th.
UPDATE 2: Official word from Yahoo…
Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet brand and one of the most trafficked Internet destinations worldwide, today announced that it will launch its new search marketing ranking model in the U.S. on Monday, February 5. With the new ranking model, all Yahoo! search marketing ads in the U.S. will be ranked by quality in addition to keyword bid price. As a result, Yahoo! will be able to provide a more relevant search experience to users, more valuable customer leads to advertisers, and additional opportunities to its distribution partners.