Rand and Rebecca have come up with a comical way to share their photos from SES Chicago – creating literally a comic.
It’s a hilarious read, with a cast of familiar characters. I get to make a cameo, playing the part of the godfather…
Remember back in February of 2005, a big fuss was made over Google becoming a domain name registrar. There was lots of speculation that Google would start selling domain names, until they declared they just wanted a better insight on domain names and they had no plans to sell domain names “at the moment”.
Well, a Google “moment” is approximately 18 months, as we learn today that the company will start selling domain names for ten bucks through their Google Apps for Your Domain service.
Now you’ve got one-stop shopping for all the services currently on the Google Apps for Your Domain platform — just find a domain, buy it, and get started. We’ll do all the behind-the-scenes configuration work for you. For now this is available for .com, .net,.org, .biz, and .info domains, but we’re working on bringing it elsewhere soon. We’re also constantly working to introduce more cool new features to this service, so be sure to check back for updates.
Patent searching has always been a pain, but Google’s hoping to make it a little easier with their Google Patent Search.
According to ZDNet, the service…
…is designed to sift through the approximately 7 million U.S. patents by a variety of parameters including filing date, issue date, patent number and inventor.
It’s not exactly at full speed yet, as Google’s still working on some functionality.
…software engineers are still working on functions that allow patent searchers to easily save and print the patent information that they look up…In addition, Google’s site does not currently include patent applications, international patents, or U.S. patents issued since mid-2006.
Who knew that lipstick was patented?
SEO guru Lee Odden must be getting tired of hearing the same old objections to implementing an SEO campaign, as he has posted five myths of SEO.
Here’s the list:
Read the full article for detailed insights to each myth and some bonus stuff too!
Venture capitalist Paul Kedrosky is predicting Yahoo can outperform Google in 2007. His reasons include:
I agree that Yahoo’s likely hit the bottom and is ready to bounce back, but I’m not convinced they’ll be able to gain enough momentum to outperform Google in the next twelve months. Looking beyond 2007, they could just do it, especially if the backbone of their new search marketing platform (Panama) is as robust as the front-end interface.
As I mentioned previously, while I’m more skeptical than most, when it comes to talk of click fraud rates being over 20%, I still like to provide balanced posts. Along that theme, I asked long-time reader, and resident click fraud aficionado, Mike Oâ€™Krongli, to share his thoughts on Google’s click fraud filtering and balance out my original post.
If you’ve read Mike’s scary post describing how click fraud “zombies” could inflict massive amounts of click fraud, without being detected, you’ll appreciate his “Twelve Ways of Click Fraud” (sung to the tune of 12 days of Christmas, how festive!).
The 12 Ways of Click Fraud
This week while humming along to the 12 days of Christmas, I counted 12 reasons to question Google’s estimate of only 2% click fraud.
1. Google earned $ 1.52 per month last quarter for every internet user over the age of 4 that use the internet 1 day a month (109 million) Less than 50% of internet users use the Google search engine. When you consider that many users do not click on PPC ads at all, the ones who do must click on a larger number.
2. There are many other things occupying the time of internet users besides search. Video has become very popular and in the first year of YouTube.com’s life, over 9,000 years of video had been watched. Email, Instant Messaging and sites like MySpace would also take time away from clicking on a PPC link.
3. I question the steady increase in PPC revenue quarter over quarter. Other forms of internet advertising have always experienced a drop in interest over time. One of the main reasons I don’t click on PPC ads is because I find them to be ineffective. Any that I have clicked on turned out to be disappointing.
When I wrote “The Top 10 Business Mistakes Search Marketing Firms Make“, I included a few of the items I commonly discover, when working with marketing firms, especially search marketers. The advice, if followed, would certainly help any marketing firm (not just search marketers), hoping to grow their business by avoiding the mistakes and pitfalls so common in the industry. However, while avoiding the common mistakes will help your business to avoid making expensive missteps, if you want to truly grow your marketing firm, you need to be more aggressive and proactive in your efforts.
One of the most common questions I am asked by marketing agencies seeking my advice–especially those that are newly-started or still relatively small–is “how do I attract new clients and grow my business?” While there are many ways to accomplish this task, depending on your resources and your target market, there are some proven strategies that any marketing firm can implement.
The five secret strategies listed in this guide are tried and trusted. I have used them to help grow one firm to $25+ million in annual revenues and another to an annual run rate of $2+ million in its first year. However, the strategies suggested below are not just confined to the companies I have worked with, they are evident in many successful agencies. Take a look at any successful marketing firm–whether it focuses on search, web design, email, viral or interactive–and you’ll likely see they’ve followed at least half the strategies I’ve listed.
I don’t want to sound like one of those overly-tanned, bright-smiled, “gurus” you see on infomercials late at night but, if you follow the strategies I’ve outlined, I’m convinced you can add at least $1 million in new revenue for your agency, over the next twelve months.
Strategy 1–Stand out from the crowd
Revenue Value = $100,000 in 2008
If you’re hoping to establish your marketing firm as a leader in its field, you’ll likely find lots of companies already established and better positioned to win clients. Simply launching a firm and blending-in with the rest of your peers is not the way to enter a market that is maturing or already saturated. Even the young search engine marketing (SEM) industry is filled with hundreds–if not thousands–of search marketing firms, all promising “top rankings”, “increased conversions” and “great customer service”. Too many SEM firms launch with the very same message and then languish in obscurity. If you want to avoid falling victim to this wasteland of mediocrity, you’ll have to be different.
Being different, doesn’t mean reinventing the wheel, but does mean singing a tune that a prospective client has not heard a thousand times before. If you want to serenade a new customer, you need to catch their attention and convince them you are different from the umpteen other marketing firms, they have heard from, or used, in the past. At KeywordRanking.com, we were one of the first SEM firms to offer content creation with all our search engine optimization packages. At the time, very few prospective clients were hearing the message we were telling: “we have a team of search engine optimization (SEO) copywriters who will create enticing, search engine-friendly content for your site.” Likewise, when we launched Fortune Interactive, we explained how we had a proprietary technology, no long-term contracts, and performance-based pricing models. In each instance, we sang a very different tune, than the many other firms that had called on that company in the same week.
Being different, doesn’t mean being radical. What set’s your marketing firm apart could be as simple as offering a weekly webinar for your clients, or offering live online customer support. The key is to find a niche, something that helps your firm stand-out from the crowd.
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