Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

The “Long Copy” format: can it work for you?

The new SEO Book sales letter has been live for a little while now. (I’d love to know how it’s doing so far!) Although I think pretty much all Internet marketing sales letters are eerily remniscent of Kevin Trudeau infomercials, this is a definite improvement.

Brian Clark at Copyblogger, who rewrote the page for Aaron, unveiled the letter with an explanation on why the copy is so long (emphasis added):

  • This is not a John Grisham paperback. It is specialized and continually-updated SEO knowledge with a $79 price tag. Most people desire and require a lot of information before they will make this type of purchase.

My Interview with Lee Odden

Lee Odden has an interview with me posted on his blog. Lee know’s how to ask some interesting questions, and one question in particular got me fired-up…

Competition is increasing in the search marketing industry and despite some questionable analysis (Marketing Sherpa) and characterizations (Dave Pasternack) what are some of the most significant opportunities for companies that still have not yet embraced SEO into their marketing budgets?

99 Tips for Branding a Web Site on the Cheap

Aviva Directory has 99 fantastic tips for anyone looking to build, launch and brand a new web site.

This is going in my bookmarks!

What Did You Learn From Our SEM Scholarship Contest?

I must admit, putting together the Marketing Pilgrim SEM Scholarship contest was a lot of fun, hard work too, but mostly fun. There’s a lot of talented up and comers out there, and I believe many who entered the contest will become more familiar names in 2007.

During dinner at SES Chicago, David Temple suggested it would be good to hear from each entrant and see what they learned from their efforts to win. I asked David to put together a quick summary of his idea and what he learned. Here it is…

How Big Will Social Media Marketing Be in 2007?

Social media strategist Jeremiah Owyang is hearing more and more companies allocating budgets for social media marketing (SMM) in 2007.

Many companies are contributing a few thousands to tens of thousands per month on developing programs that are designed to reach out and join the online communities.  I don’t know in all cases where this budget is coming from, but I do know that old world print advertising dollars are shifting to ‘new’ media, and Social Media is part of this.

There’s no doubt that including outreach to online communities is key to any internet marketing campaign, but is SMM really going to hit big-time in 07?


Madcap SES Comic Strip by SEOmoz

Rand and Rebecca have come up with a comical way to share their photos from SES Chicago – creating literally a comic.

It’s a hilarious read, with a cast of familiar characters. I get to make a cameo, playing the part of the godfather…

How Long is a Google "Moment"? – 18 Months

Remember back in February of 2005, a big fuss was made over Google becoming a domain name registrar. There was lots of speculation that Google would start selling domain names, until they declared they just wanted a better insight on domain names and they had no plans to sell domain names “at the moment”.

Well, a Google “moment” is approximately 18 months, as we learn today that the company will start selling domain names for ten bucks through their Google Apps for Your Domain service.

Now you’ve got one-stop shopping for all the services currently on the Google Apps for Your Domain platform — just find a domain, buy it, and get started. We’ll do all the behind-the-scenes configuration work for you. For now this is available for .com, .net,.org, .biz, and .info domains, but we’re working on bringing it elsewhere soon. We’re also constantly working to introduce more cool new features to this service, so be sure to check back for updates.