Marketing Pilgrim's "Search Marketing" Channel

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Friday’s Internet Marketing News Roundup

This will likely be the last news post until after Christmas. Here’s what’s caught my attention today.

  1. Avinash Kaushik discusses the merits of javascript analytics over web log files.
  2. Robert Scoble has re-discovered banner ads. He explains how Texas Instruments’ banner ads managed to catch his attention.
  3. Mashable is reporting LinkedIn has secured new funding which suggests the company has a $250 million value.
  4. Social media expert, Neil Patel, explains why some SEO web sites are being banned by Digg. Digg just doesn’t like SEO. Maybe the social bookmark site is receiving cash incentives from Did-It.
  5. Is MSN inflating the conversion data at adCenter? Search Engine Roundtable takes a look.
  6. Wengo is offering an embedded flash player for bloggers wishing to share their good looks via their web cam.

Voting Begins for 2006 Search Blogs Awards

Voting is open for Search Engine Journal’s Search Blog Awards. The nominations are full of my favorite blogs and voting is going to be tough.

Thanks to the readers that nominated Marketing Pilgrim. We’re nominated in two categories, Search Marketing Blog and Best Agency Resource Blog. I’m not sure how we made it into the Search Marketing Blog and not the Search News Blog  category- after all, 80% of our stuff is news related – oh well.

For the Best Agency Resource Blog, we’re up against just one other nomination – Yippee!. It happens to be SEOmoz – oh crap! The only chance we have of winning that is if Rand uploads a post explaining why voting for us is the duty of every mozzer. ;-)

Google Shutting Out Tool Developers with API Removal

You may not have heard but Google has closed their Google Search SOAP API and replaced it with a new Google Ajax Search API.

What’s the big deal? The new API doesn’t easily allow third-party tool developers to utilize Google search results. So why in the world would Google take such a backward step? One reason, the new API allows them to better control how developers use Google’s search results.

Existing users of the API will still be supported.

9 Cost-Effective PPC Branding Strategies

Pay-per-click advertising can be very effective channel for increasing your brand’s reach but PPC branding campaigns are often cost prohibitive. Bidding to top positions for your industry’s core terms is an excellent way to expose your brand to new audiences but the “short term ROI be-damned” strategy is usually risky business. Below are 9 strategies to help you build your brand without burning through your spend.

  1. Start with the campaign structure and creatives. Separate your branded terms from your other terms so that your ads’ creatives can be more easily controlled. Searches for your branded terms should always trigger ads with strong brand-based titles and messaging instead of your more traditional ads for industry terms.

Arbitrage Defined

Arbitrage is a hot topic these days. American Heritage Dictionary defines arbitrage as “The purchase of securities on one market for immediate resale on another market in order to profit from a price discrepancy.”

A YouTube video titled Adwords Abuse which was uploaded back in April has begun re-circulating. The video highlights some of the issues surrounding arbitrage but it only discusses one form of the problem. Arbitrage is not a one size fits all practice.

So let’s look at the different types of arbitrage.

PPC / Adsense Arbitrage 1.0
A website or web page which contains no content. The page is filled with PPC ads such as Adsense or Yahoo Search Partner Ads. This is the most blatant form of Arbitrage and the one the majority of people are talking about.

PayPal Has No Answer to Google Checkout

The NYT takes a look at Google efforts to take market share away from eBay’s PayPal. The two are in a battle for the right to process credit card payments of companies looking for an alternative to merchant accounts.

What’s interesting is that PayPal doesn’t appear to be concerned with Google’s onslaught. Despite Google offering free payment processing until the end of 2007 and consumer incentives such as $20 off a $50 purchase, PayPal isn’t responding. Why? Well for one thing, it doesn’t need to…

Checkout’s gains have not necessarily heralded a PayPal decline. A Goldman Sachs report this week said that based on conversations with various merchants, Checkout appeared to be making gains against traditional payment options and that PayPal’s share of online transactions was also growing.

Avoiding Google’s Duplicate Filter When Syndicating Your Blog

Rand pointed to Adam Lasnik’s – yep Dr. Google himself – guide to avoiding duplicate content filters at Google. I know some of you are thinking at this point, “duplicate content is Google’s problem, not mine”, but Adam has some great advice.

One suggestion that caught my eye…

If you syndicate your content on other sites, make sure they include a link back to the original article on each syndicated article. Even with that, note that we’ll always show the (unblocked) version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.