Marketing Pilgrim's "Search Marketing" Channel

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Have a quickie…

…actually, have two quickies:

  1. Nathan reports that internet browser Opera has renewed its partnership with Google.
  2. Pronet Advertising – home of Neil and Cameron of ACS – are offering to pimp the links of a new site each week.

Maybe Alexa Stats Can Be Trusted After All

Well look what the Alexa folks shared on their blog. They took the publicly available Sitemeter stats for a couple of web sites and matched them against the Alexa traffic history graphs.

Here’s the comparison for TechCrunch.

The green graph is the site stats and the blue line is Alexa overlaying them.

Interesting, Rand, what do ya think? It appears Alexa is able to get the numbers right, relative to data within one site, maybe they just suck at comparing data from differnt sites.

Google Adds New Features to Google Finance

Just heard from Google that they are adding new features to Google Finance today.

New features include:

  • Enhanced Charts: Comprehensive charts now display up to 40 years of historic data for US stocks.
  • Market Trends: A “top-mover” module on the Google Finance homepage now highlights the market’s top moving companies (featured categorically by price, market cap, volume, and queries).
  • Customizable Portfolios: Store multiple portfolios and upload information from other online portfolios to Google Finance. Preset views and tracking offer users various ways to customize and organize portfolio interactions.
  • New Homepage Design: Users can now also view currency information, sector performance for the US market, and a listing of top market movers – all from the Google Finance homepage.

Yahoo’s New Search Marketing Platform Open to New Advertisers

If you’ve not yet had a chance to use Yahoo’s new search marketing platform (aka Panama), you can get a look by signing up for a new account. Yahoo has announced that as of today, new advertisers signing-up, will get direct access to the new platform.

Existing advertisers will be upgraded over the coming weeks, but can request a faster upgrade here.

How Hot is Click Fraud?

It’s amazing just how heated of a subject “click fraud” is. When I published details of my conversation with Google, I made no attempt to cover both sides of the story. Long time readers will know that I’ve never believed the hype surrounding click fraud numbers, but they’ll also know that I’m balanced in my coverage.

However, with this article, I felt a balanced report would simply be that, a balanced commentary with no room for conversation. So instead, I kept it one-sided and let the community provide the balance – and boy did they.

So, what were the stats on the post?

5,000+ visitors more than the average day (3,000+ from Digg, ~300 from Techmeme)

50+ links

Search Engine Land Leaves Pre-Alpha

After much teasing, Search Engine Land finally delivers the goods and launches with a new look.

Danny Sullivan takes the time to explain the reason behind the name – if I had know he was having that much trouble finding a good domain name, I would have given him SearchEnginePulse.com – and also gives us a tour of the new site.

Apparently they’re working on a new comment system, which is good ‘cos there’s no way I am commenting if I have to go thru that Typekey registration process. We’ll also see if they’re accepting trackbacks/pingbacks with this post.

Google Copies Yahoo, Yahoo Copies Google

More fun than watching readers complain that my article on Google’s click-fraud was straight from their PR department, is watching Yahoo accuse Google of copying, then watching Google making the same accusation.

First, Yahoo’s Jeremy Zawodny points out how Google copied Yahoo’s promo page for Internet Explorer 7.

Then, Google’s Matt Cutts suggests those in photoshop-houses shouldn’t throw stones.

Meanwhile, I’ve not seen anyone suggesting IE 7 is simply copying Firefox. ;-)