Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Google Copies Yahoo, Yahoo Copies Google

More fun than watching readers complain that my article on Google’s click-fraud was straight from their PR department, is watching Yahoo accuse Google of copying, then watching Google making the same accusation.

First, Yahoo’s Jeremy Zawodny points out how Google copied Yahoo’s promo page for Internet Explorer 7.

Then, Google’s Matt Cutts suggests those in photoshop-houses shouldn’t throw stones.

Meanwhile, I’ve not seen anyone suggesting IE 7 is simply copying Firefox. ;-)

Exclusive: Google’s Click Fraud Rate is Less than 2%


Digg!

UPDATE: Ghosemajumder has clarified that my assumptions of less than 2% should be based on “invalid clicks”, which means the actual number is more likely just a fraction of one percent!

How Much Does Microsoft’s Internet Explorer 7 Suck?

I’ve noticed a dramatic increase, over the past few weeks, in the number of people visiting my rant about just how bad IE 7 is. It’s consistently been one of my most visited posts, but as Microsoft rolls out the upgrade to more and more IE users, I’m seeing a direct correlation in the number of complaints.

Here’s a snapshot of the increase in people visiting my IE 7 complaint post.

Has Microsoft rolled-out an inferior, bug-ridden product too hastily, in an effort to try and keep people from switching to the superior Firefox? Has the opposite effect happened, with more people now switching browsers?

Leave me a comment about your experiences with IE 7.

2006 Search Blogs Awards Taking Nominations

Search Engine Journal has opened up nominations for the 2006 Search Blog Awards.

I’d ask you to nominate Marketing Pilgrim, but I wouldn’t even know which category to suggest. Maybe Loren will add a “Best Search Industry News” or “Best Blog by an Ex-Brit” category. ;-)

Google’s Failing to Stop Click Arbitrage

Who would have though click arbitrage would be a topic worthy of being covered by Forbes? The magazine looks at how Google’s attempt to prevent click arbitrage is not really working and instead, many legit businesses find themselves no longer able to afford the CPCs.

Meanwhile, Jeremy “Shoemoney” Shoemaker is living like a king off his arbitrage efforts.

Two years ago, Shoemaker says he was living on unemployment checks. Since then, he says he’s made more than $2 million by arbitraging search terms related to cell phone ringtones, teeth whitening and mortgages. “I love Google,” Schoemaker says. “They changed my life.”

I knew Jeremy had made good money off of AdSense, but TWO FRICKIN MILLION DOLLARS!!! And there was I, buying him a drink in Chicago! ;-)

Google Audio Ads Opens Up Radio Testing

About twenty advertisers are taking part in a new beta test of Google Audio Ads, ClickZ writes.

The advertisers are uploading 30-second radio ads, in MP3 format, which will air on around 700 radio stations.

 

Google Audio Ads are sold on a CPM basis through the AdWords platform, and advertisers can target on factors like geographical market and time of day. Reporting functions disclose which stations ran ads and when, and real-time air checks are available, a bit of a novelty for interactive marketers who have grown used to not seeing their non-search executions.

It’s somewhat interesting that the ads will be on a CPM and not CPA (cost per action) model. I thought Google’s plans were to shake-up the advertising industry by bringing their AdWords model to other channels. Instead, a CPM model suggests that Google’s not confident they can make money on a CPA basis on anything other than search.

A Home for Portland Search Marketers

You know an industry is maturing when it becomes large enough to create regional membership groups. Earlier this year, a bunch of DFW SEM’s formed an alliance and now some search marketers in Portland have decided they need one too.

SEMpdx is out to prove that Portland can hang with Seattle. ;-)