Marketing Pilgrim's "Search Marketing" Channel

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Google AdSense Bans Images Next to Ads

I must admit, I’ve been tempted to experiment with adding images next to Google AdSense ads. I have seen other bloggers use them and heard them gush over how they can help increase click-thru-rates. Unfortunately, Google has just decided that they are not fair to the users (and the advertiser) and have banned images alongside AdSense.

We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers.

The “Long Copy” format: can it work for you?

The new SEO Book sales letter has been live for a little while now. (I’d love to know how it’s doing so far!) Although I think pretty much all Internet marketing sales letters are eerily remniscent of Kevin Trudeau infomercials, this is a definite improvement.

Brian Clark at Copyblogger, who rewrote the page for Aaron, unveiled the letter with an explanation on why the copy is so long (emphasis added):

  • This is not a John Grisham paperback. It is specialized and continually-updated SEO knowledge with a $79 price tag. Most people desire and require a lot of information before they will make this type of purchase.

My Interview with Lee Odden

Lee Odden has an interview with me posted on his blog. Lee know’s how to ask some interesting questions, and one question in particular got me fired-up…

Competition is increasing in the search marketing industry and despite some questionable analysis (Marketing Sherpa) and characterizations (Dave Pasternack) what are some of the most significant opportunities for companies that still have not yet embraced SEO into their marketing budgets?

99 Tips for Branding a Web Site on the Cheap

Aviva Directory has 99 fantastic tips for anyone looking to build, launch and brand a new web site.

This is going in my bookmarks!

What Did You Learn From Our SEM Scholarship Contest?

I must admit, putting together the Marketing Pilgrim SEM Scholarship contest was a lot of fun, hard work too, but mostly fun. There’s a lot of talented up and comers out there, and I believe many who entered the contest will become more familiar names in 2007.

During dinner at SES Chicago, David Temple suggested it would be good to hear from each entrant and see what they learned from their efforts to win. I asked David to put together a quick summary of his idea and what he learned. Here it is…

How Big Will Social Media Marketing Be in 2007?

Social media strategist Jeremiah Owyang is hearing more and more companies allocating budgets for social media marketing (SMM) in 2007.

Many companies are contributing a few thousands to tens of thousands per month on developing programs that are designed to reach out and join the online communities.  I don’t know in all cases where this budget is coming from, but I do know that old world print advertising dollars are shifting to ‘new’ media, and Social Media is part of this.

There’s no doubt that including outreach to online communities is key to any internet marketing campaign, but is SMM really going to hit big-time in 07?

Madcap SES Comic Strip by SEOmoz

Rand and Rebecca have come up with a comical way to share their photos from SES Chicago – creating literally a comic.

It’s a hilarious read, with a cast of familiar characters. I get to make a cameo, playing the part of the godfather…