Marketing Pilgrim's "Search Marketing" Channel

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What Did You Learn From Our SEM Scholarship Contest?

I must admit, putting together the Marketing Pilgrim SEM Scholarship contest was a lot of fun, hard work too, but mostly fun. There’s a lot of talented up and comers out there, and I believe many who entered the contest will become more familiar names in 2007.

During dinner at SES Chicago, David Temple suggested it would be good to hear from each entrant and see what they learned from their efforts to win. I asked David to put together a quick summary of his idea and what he learned. Here it is…

How Big Will Social Media Marketing Be in 2007?

Social media strategist Jeremiah Owyang is hearing more and more companies allocating budgets for social media marketing (SMM) in 2007.

Many companies are contributing a few thousands to tens of thousands per month on developing programs that are designed to reach out and join the online communities.  I don’t know in all cases where this budget is coming from, but I do know that old world print advertising dollars are shifting to ‘new’ media, and Social Media is part of this.

There’s no doubt that including outreach to online communities is key to any internet marketing campaign, but is SMM really going to hit big-time in 07?

Madcap SES Comic Strip by SEOmoz

Rand and Rebecca have come up with a comical way to share their photos from SES Chicago – creating literally a comic.

It’s a hilarious read, with a cast of familiar characters. I get to make a cameo, playing the part of the godfather…

How Long is a Google "Moment"? – 18 Months

Remember back in February of 2005, a big fuss was made over Google becoming a domain name registrar. There was lots of speculation that Google would start selling domain names, until they declared they just wanted a better insight on domain names and they had no plans to sell domain names “at the moment”.

Well, a Google “moment” is approximately 18 months, as we learn today that the company will start selling domain names for ten bucks through their Google Apps for Your Domain service.

Now you’ve got one-stop shopping for all the services currently on the Google Apps for Your Domain platform — just find a domain, buy it, and get started. We’ll do all the behind-the-scenes configuration work for you. For now this is available for .com, .net,.org, .biz, and .info domains, but we’re working on bringing it elsewhere soon. We’re also constantly working to introduce more cool new features to this service, so be sure to check back for updates.

Searching Patents Now Easier Thanks to Google

Patent searching has always been a pain, but Google’s hoping to make it a little easier with their Google Patent Search.

According to ZDNet, the service…

…is designed to sift through the approximately 7 million U.S. patents by a variety of parameters including filing date, issue date, patent number and inventor.

It’s not exactly at full speed yet, as Google’s still working on some functionality.

…software engineers are still working on functions that allow patent searchers to easily save and print the patent information that they look up…In addition, Google’s site does not currently include patent applications, international patents, or U.S. patents issued since mid-2006.

Who knew that lipstick was patented?

Do You Know Your SEO Myths From Your Facts?

SEO guru Lee Odden must be getting tired of hearing the same old objections to implementing an SEO campaign, as he has posted five myths of SEO.

Here’s the list:

  1. “Search Engine Optimization is a collection of tricks to fool search engines“.
  2. “People in our market don’t use search engines.”
  3. “SEO is a single event”
  4. “SEO is a function of IT”
  5. “Our site doesn’t get a lot of visitors, so SEO wouldn’t work for us.”

Read the full article for detailed insights to each myth and some bonus stuff too!

Can Yahoo Really Surpass Google in 2007?

Venture capitalist Paul Kedrosky is predicting Yahoo can outperform Google in 2007. His reasons include:

  • Yahoo needs to grow earnings faster than Google to regain investor interest
  • It can do that by cutting costs, growing audience, acquisitions or improving monetization (or some combination of all four)
  • It is easier to drive monetization than to increase audience markedly, and acquisitions are a mug’s game without better monetization tools. Cutting costs is a non-starter.

I agree that Yahoo’s likely hit the bottom and is ready to bounce back, but I’m not convinced they’ll be able to gain enough momentum to outperform Google in the next twelve months. Looking beyond 2007, they could just do it, especially if the backbone of their new search marketing platform (Panama) is as robust as the front-end interface.