Marketing Pilgrim's "Search Marketing" Channel

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How Hot is Click Fraud?

It’s amazing just how heated of a subject “click fraud” is. When I published details of my conversation with Google, I made no attempt to cover both sides of the story. Long time readers will know that I’ve never believed the hype surrounding click fraud numbers, but they’ll also know that I’m balanced in my coverage.

However, with this article, I felt a balanced report would simply be that, a balanced commentary with no room for conversation. So instead, I kept it one-sided and let the community provide the balance – and boy did they.

So, what were the stats on the post?

5,000+ visitors more than the average day (3,000+ from Digg, ~300 from Techmeme)

50+ links

Search Engine Land Leaves Pre-Alpha

After much teasing, Search Engine Land finally delivers the goods and launches with a new look.

Danny Sullivan takes the time to explain the reason behind the name – if I had know he was having that much trouble finding a good domain name, I would have given him SearchEnginePulse.com – and also gives us a tour of the new site.

Apparently they’re working on a new comment system, which is good ‘cos there’s no way I am commenting if I have to go thru that Typekey registration process. We’ll also see if they’re accepting trackbacks/pingbacks with this post.

Google Copies Yahoo, Yahoo Copies Google

More fun than watching readers complain that my article on Google’s click-fraud was straight from their PR department, is watching Yahoo accuse Google of copying, then watching Google making the same accusation.

First, Yahoo’s Jeremy Zawodny points out how Google copied Yahoo’s promo page for Internet Explorer 7.

Then, Google’s Matt Cutts suggests those in photoshop-houses shouldn’t throw stones.

Meanwhile, I’ve not seen anyone suggesting IE 7 is simply copying Firefox. ;-)

Exclusive: Google’s Click Fraud Rate is Less than 2%


Digg!

UPDATE: Ghosemajumder has clarified that my assumptions of less than 2% should be based on “invalid clicks”, which means the actual number is more likely just a fraction of one percent!

How Much Does Microsoft’s Internet Explorer 7 Suck?

I’ve noticed a dramatic increase, over the past few weeks, in the number of people visiting my rant about just how bad IE 7 is. It’s consistently been one of my most visited posts, but as Microsoft rolls out the upgrade to more and more IE users, I’m seeing a direct correlation in the number of complaints.

Here’s a snapshot of the increase in people visiting my IE 7 complaint post.

Has Microsoft rolled-out an inferior, bug-ridden product too hastily, in an effort to try and keep people from switching to the superior Firefox? Has the opposite effect happened, with more people now switching browsers?

Leave me a comment about your experiences with IE 7.

2006 Search Blogs Awards Taking Nominations

Search Engine Journal has opened up nominations for the 2006 Search Blog Awards.

I’d ask you to nominate Marketing Pilgrim, but I wouldn’t even know which category to suggest. Maybe Loren will add a “Best Search Industry News” or “Best Blog by an Ex-Brit” category. ;-)

Google’s Failing to Stop Click Arbitrage

Who would have though click arbitrage would be a topic worthy of being covered by Forbes? The magazine looks at how Google’s attempt to prevent click arbitrage is not really working and instead, many legit businesses find themselves no longer able to afford the CPCs.

Meanwhile, Jeremy “Shoemoney” Shoemaker is living like a king off his arbitrage efforts.

Two years ago, Shoemaker says he was living on unemployment checks. Since then, he says he’s made more than $2 million by arbitraging search terms related to cell phone ringtones, teeth whitening and mortgages. “I love Google,” Schoemaker says. “They changed my life.”

I knew Jeremy had made good money off of AdSense, but TWO FRICKIN MILLION DOLLARS!!! And there was I, buying him a drink in Chicago! ;-)