Marketing Pilgrim's "Search Marketing" Channel

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Google Audio Ads Opens Up Radio Testing

About twenty advertisers are taking part in a new beta test of Google Audio Ads, ClickZ writes.

The advertisers are uploading 30-second radio ads, in MP3 format, which will air on around 700 radio stations.

 

Google Audio Ads are sold on a CPM basis through the AdWords platform, and advertisers can target on factors like geographical market and time of day. Reporting functions disclose which stations ran ads and when, and real-time air checks are available, a bit of a novelty for interactive marketers who have grown used to not seeing their non-search executions.

It’s somewhat interesting that the ads will be on a CPM and not CPA (cost per action) model. I thought Google’s plans were to shake-up the advertising industry by bringing their AdWords model to other channels. Instead, a CPM model suggests that Google’s not confident they can make money on a CPA basis on anything other than search.

A Home for Portland Search Marketers

You know an industry is maturing when it becomes large enough to create regional membership groups. Earlier this year, a bunch of DFW SEM’s formed an alliance and now some search marketers in Portland have decided they need one too.

SEMpdx is out to prove that Portland can hang with Seattle. ;-)

Search Engine Journal Gets New Look

Lee Odden points to a new look for Search Engine Journal. Looking good Loren!

Great Britain’s Online Ad Growth Higher than United States

The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it’s outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend – more than twice the percentage in the United States.

While it may seem strange that Britain is able to go from lagging the U.S., to kicking its butt, it makes a lot of sense.

…British media are nearly all aimed nationwide in contrast to the United States newspaper and television markets, where local and regional markets are big players. These local markets in the United States have, so far, been slow to move ad money online.

Yahoo Study Shows Benefits of Combining Search with Display Ads

A new Yahoo study, in conjunction with comScore Networks, has discovered that when combined, search and display advertising deliver profoundly better results than when used independently.

Online users who were exposed to both the search and display advertising campaigns increased their share of page views relative to competitive sites by 68 percent, and time spent by 66 percent. More importantly, among those exposed to both the search and display ads, purchases of the advertiser’s products and services increased by 244 percent online and 89 percent offline compared to online users with similar behavior who were not exposed to these ads.

There’s also positive news for those seeking brand-lift.

iProspect Tops List of Best SEM Firms, iCrossing Largest

In a recent study, Forrester Research assembled a list of 53 agencies and then selected six top providers to evaluate in-depth based on their revenues, balance of services, and enterprise focus.

There’s lots of interesting information relating to the strengths and weaknesses of each of the six top providers and tips for selecting your own vendor. You can purchase the full report for $995. Congratulations to iProspect for coming out on top, once again.

One interesting snippet of information. I knew iCrossing had been growing like crazy, but didn’t realize they’d had totally blown past by iProspect.

Here’s the top 6′s revenue numbers from SEM.

360i – $12M (SEM revenues in 2005)
iCrossing – $31.3M
IMPAQT – $7M
iProspect – $14.7M
Outrider – $10M (estimated)
Reprise Media – $15M

Can I be a Fresh Egg Intern Too?

Reading SEOmoz’s Rebecca Kelley’s recap of her two weeks interning for SEO firm Fresh Egg, made me wish I could go too! It sounds like Rebecca got a lot of great training from her time with Ammon and the rest of the Fresh Egg crew.

She also got to eat fish and chips and a take a day-trip to my home-town, Brighton. I’m so jealous!

If you’re looking to get a great foundation in SEO, it sounds like a two-week stint as a Fresh Egg intern, is a great investment.