Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Google Checkout Adding $10 to $30 Charity Donation

Google has announced new merchants using Google Checkout – Toys “R” Us, Babies “R” Us, Golfsmith, Linens ‘n Things among others – but more importantly, they’ve announced the addition of eight international charities.

Google will add $10 to every $30+ donation to any of the eight charities.

A nice gesture and great PR for Google Checkout.

Can Google Prove Financial Analysts Wrong?

Barron’s, the weekly financial newspaper, reportedly claimed this week that Google will see its share price take a tumble.

Barron’s said Google is overvalued because it trades at 37 times next year’s expected earnings and because its growth rate is slowing. It also noted that Google now has the 15th largest market capitalization among U.S.-traded shares, and its price-to-earnings ratio is two to three times higher that of similarly sized companies.

For the past couple of years, everyone and their mother has suggested Google stock is going to take a dive. What ends up happening? The stock soars to a $500 per share high! I’ve personally given-up predicting Google’s earnings, but you have to credit Barron’s for getting in on the linkbaiting meme – flaming a big company is a sure-fire way to attract attention. ;-)

Free Business Advice for Search Marketing Firms

Back in September, I posted the Top 10 Mistakes Search Marketing Firms Make. Since then, business coaching for SEM firms has become a large part of my consulting services. I’ve had the privilege of working with SEOmoz, We Build Pages and many other marketing agencies, looking for assistance with scaling their business, structuring their services and building a better SEM firm.

I’m going to write a follow-up article that looks at the top-10 ways to grow your search marketing firm. I have some ideas for the list already, but thought I’d get your input on what areas you’d like me to cover.

Here’s some of the ideas I have already:

  • How to price a campaign to win a client account
  • How to grow your business to 200 employees

Google Checkout Buying Market Share from PayPal

Google has deep pockets, and is certainly not afraid to use its war-chest of cash to take on PayPal. Hitwise reports Google Checkout’s $10 off $30 promotion (and the just announced $20 off $50) is helping the company to buy its way into the online payment processing market.

Its market share of visits was up 30% in the past four weeks (week ending 11/18/06 vs. week ending 10/21/06), and soon it should rank in the top 20 Google properties.

While PayPal gets 70% of its traffic from eBay, Google Checkout is casting a wider net with its partner network. Here’s where Google Checkout is getting its traffic from…

R.I.P. Search Engine Watch

Please mark your calendars for December 11th. That is the day we will say a sad farewell to Search Engine Watch as Danny, Chris, Barry (and everyone else) leave to start Search Engine Land.

While I am sure SEW will continue to attract eyeballs, it will clearly see a sharp decline in traffic, once its all-star cast of authors leave. No one goes to SEW because of its looks or interface. They go there because Danny Sullivan is there. Without Danny and his posse, why would you want to continue reading?

Search Engine Land is a success before it has even launched. I predict that within 6 months, it will have more traffic than SEW.

So, what about you? Will you stay loyal to SEW or Danny?

Best Time to Schedule Your Pay-Per-Click Ads?

The WSJ tackles a reader question about the best time to schedule PPC ads. Of course, WSJ knowing nothing about the subject, turns to recent comScore data for its answer.

The best day of the week?

ComScore analyzed online shopping trends in 2005 and found that Monday and Tuesday had the highest shares of consumer spending, each with 18% of total sales for the week; Wednesday had 17% of sales; Thursday 15% and Friday 16%. Sales fell off markedly on Saturday and Sunday, averaging 9% and 8% of a week’s total sales, respectively.

The best time of day?

The highest percentage of dollars spent online during a typical weekday occurs between 11 a.m. and noon, followed by 4 p.m. to 5 p.m. and then 3 p.m. to 4 p.m., comScore says. By far, consumers spend the fewest dollars online in the hours between midnight and 8 a.m.

Google Offers Sitemaps Tool for News Sites

Google has launched a new version of its Sitemaps for news sites looking to have better control of what content is indexed.

News Sitemaps tell Google exactly which articles to crawl for inclusion in Google News. The News Sitemaps XML definition lets webmasters specify a publication date and time for each article and to set keywords for each article that determine placement of the articles into the relevant sections on Google News.

More at PC Pro.