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Google Answers Closes, No Admission of Failure from Google

Google Answers is a failure – Google has finally admitted it. Well, actually, they didn’t go that far. They’ve announced the closure of Google Answers, but they’re downplaying the fact that it was a big flop.

Google Answers was a great experiment which provided us with a lot of material for developing future products to serve our users.

Actually, by charging a fee for answers, you were actually hoping Google Answers would become a viable revenue stream. And, if it was just an experiment, why did it come out of beta? Why not admit that Yahoo Answers kicked your butt, because they decided not to monetize their service?

Google’s Secret CPM Ad Network

Darren Rowse points to a post by John Chow that reveals details of an ad network that Google uses for Fortune 1000 companies.

The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product…The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based.

I recall hearing rumors – or maybe just speculating myself – that this network existed, but it’s interesting that Google is breaking with the tried and trusted CPC model. I wonder if John Battelle is aware that Google is not content with the “milk” of advertising (CPC) and is now going after the “cream” (CPM) – John’s analogy, not mine.

Everything You Ever Wanted to Know About Google’s Matt Cutts

Over at the 10e20 blog, Chris has taken all of the available information on Matt Cutts and compiled 20 real facts about him.

Marketing Pilgrim is located in Wolfpack country, so we’ll defer judgement on the fact that Matt went to UNC. ;-)

Images Explain Google Radio Ads

Donna Bogatin has screenshots from Google that show how it plans to serve Google Audio Ads.

Here’s one…

See them all.

Play the SEO "Guess Who" Game

David Wallace wants to test your skills in identifying SEM stars, when presented with just a snippet of their photo.

The first one is easy, but they get more difficult…

Do you know who owns these shoes? Let David know.

WebProNews PubCon Video Coverage

You have to love WebProNews new video blog. It’s well done, with some slick video graphics that make it look like CNN!

My inner vanity would commit suicide if I didn’t at least point you to the video of me talking about reputation monitoring.

But don’t let that put you off, there’s plenty of other fine people interviewed there too!

This one of Rand, Lee and Todd, is one of my favorites. I feel for Lee – he spends the first 2 minutes waiting for Rand to take a breath! ;-)

You’ve Got to Digg Neil Patel

I had the pleasure of meeting Neil Patel, of ACS, for the first time at the recent PubCon, he (and Cameron too) is a great guy and very smart. He also happens to be an expert on Digg and other social media.

You can catch Neil on ShoeMoney’s radio show and even Guy Kawasaki is a fan of Neil’s guide to Digg.