Marketing Pilgrim's "Search Marketing" Channel

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Great Britain’s Online Ad Growth Higher than United States

The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it’s outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend – more than twice the percentage in the United States.

While it may seem strange that Britain is able to go from lagging the U.S., to kicking its butt, it makes a lot of sense.

…British media are nearly all aimed nationwide in contrast to the United States newspaper and television markets, where local and regional markets are big players. These local markets in the United States have, so far, been slow to move ad money online.

Yahoo Study Shows Benefits of Combining Search with Display Ads

A new Yahoo study, in conjunction with comScore Networks, has discovered that when combined, search and display advertising deliver profoundly better results than when used independently.

Online users who were exposed to both the search and display advertising campaigns increased their share of page views relative to competitive sites by 68 percent, and time spent by 66 percent. More importantly, among those exposed to both the search and display ads, purchases of the advertiser’s products and services increased by 244 percent online and 89 percent offline compared to online users with similar behavior who were not exposed to these ads.

There’s also positive news for those seeking brand-lift.

iProspect Tops List of Best SEM Firms, iCrossing Largest

In a recent study, Forrester Research assembled a list of 53 agencies and then selected six top providers to evaluate in-depth based on their revenues, balance of services, and enterprise focus.

There’s lots of interesting information relating to the strengths and weaknesses of each of the six top providers and tips for selecting your own vendor. You can purchase the full report for $995. Congratulations to iProspect for coming out on top, once again.

One interesting snippet of information. I knew iCrossing had been growing like crazy, but didn’t realize they’d had totally blown past by iProspect.

Here’s the top 6’s revenue numbers from SEM.

360i – $12M (SEM revenues in 2005)
iCrossing – $31.3M
IMPAQT – $7M
iProspect – $14.7M
Outrider – $10M (estimated)
Reprise Media – $15M

Can I be a Fresh Egg Intern Too?

Reading SEOmoz’s Rebecca Kelley’s recap of her two weeks interning for SEO firm Fresh Egg, made me wish I could go too! It sounds like Rebecca got a lot of great training from her time with Ammon and the rest of the Fresh Egg crew.

She also got to eat fish and chips and a take a day-trip to my home-town, Brighton. I’m so jealous!

If you’re looking to get a great foundation in SEO, it sounds like a two-week stint as a Fresh Egg intern, is a great investment.

Google’s Matt Cutts Offers Feedback on Banned Site

Matt Cutts is a great guy, which is what makes him so valuable to Google. Until he came along, search marketers had to rely on pure guesswork and speculation. While we still have to use guesswork and speculation, Matt does a great job of filling-in the blanks.

Take this recent post, for example, where Matt explains how Google detected spam on a page, removed it from the index, and tried to contact the site owners to let them know.

I love the transparency from Google, but it’s a shame that it’s not consistent. Matt, how long before we get to the point that EVERY web site owner is contacted when a site is penalized?

CNET Gets it Wrong about Digg Optimization

I’m normally a fan of Elinor Mills stuff on CNET, but her story about the manipulation of Digg is just wrong, wrong and wrong.

The article basically discusses how marketers are using Digg to promote their company. This social media marketing is no different to search engine marketing, and those that try to get stories on the front page of Digg still need to provide quality content, or the community will bury it.

It’s not a scam or spam, yet Elinor refers to the practice in the same way SEO used to be discussed, a few years back. She refers to the “scammers” and “spammers” who are out to game Digg.

And how would you define a “splog”. I certainly would not use this description…

WebTrends & iCrossing Make Acquisitions

I have to admit, I’ve never heard of the company ClickShift, but WebTrends certainly has. The web analytics company has just announced the acquisition of the paid search optimization firm.

So what exactly does ClickShift offer? ClickZ tells us

[ClickShift] will allow marketers to optimize their paid search campaign against any criteria. It automates multivariate testing of keyword, creative, landing page, and search ad network to find the most effective combinations, and reallocate the appropriate budget to that campaign.

ClickZ also reports that iCrossing has acquired Newgate Internet, a company offering , paid search, reputation management and word of mouth services.