Marketing Pilgrim's "Search Marketing" Channel

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CNET Gets it Wrong about Digg Optimization

I’m normally a fan of Elinor Mills stuff on CNET, but her story about the manipulation of Digg is just wrong, wrong and wrong.

The article basically discusses how marketers are using Digg to promote their company. This social media marketing is no different to search engine marketing, and those that try to get stories on the front page of Digg still need to provide quality content, or the community will bury it.

It’s not a scam or spam, yet Elinor refers to the practice in the same way SEO used to be discussed, a few years back. She refers to the “scammers” and “spammers” who are out to game Digg.

And how would you define a “splog”. I certainly would not use this description…

WebTrends & iCrossing Make Acquisitions

I have to admit, I’ve never heard of the company ClickShift, but WebTrends certainly has. The web analytics company has just announced the acquisition of the paid search optimization firm.

So what exactly does ClickShift offer? ClickZ tells us

[ClickShift] will allow marketers to optimize their paid search campaign against any criteria. It automates multivariate testing of keyword, creative, landing page, and search ad network to find the most effective combinations, and reallocate the appropriate budget to that campaign.

ClickZ also reports that iCrossing has acquired Newgate Internet, a company offering , paid search, reputation management and word of mouth services.

SEO Videos for Beginners

GSINC Ltd’s Gareth Davies (disclaimer) has put together a great series of online video tutorials aimed at those new to search engine optimization.

Gareth’s put together 6 videos, starting with a beginners guide to optimizing the Title tag.

It’s a refreshing change to the “Top 10″ list format, and Gareth’s instructional style is clear, easy to follow and authoritative (an English accent helps).

Meet Ben Wills at SES Chicago – Free Beer!

Ben Wills has been a busy boy since winning our SEM Scholarship contest. The newly established social media marketing consultant will be at Search Engine Strategies in Chicago, signing autographs and explaining exactly how to take advantage of social networks.

Just in case you don’t happen to see Ben while zipping between sessions, he and I will spend some time propping up the hotel bar, and we’d love for you to join us. As an extra incentive, I’ll buy a drink for the first 25 people that catch Ben and I at the bar – we’re not sure when, so you’ll have to just keep an eye open. You’ll need to find both of us – ‘cos I’ll be the one buying. ;-)

SoloSEO.com Offers SEO Project Management Tools

I’m excited to bring you news of the launch of SoloSEO, a brand new project management solution for search engine optimization. I’ve been working with founder, Michael Jensen over the last few months – consulting on the development and launch – and I am blown away by what SoloSEO is able to offer.

While software for search engine optimization has existed for years, there really hasn’t been a solution that allows you to set-up, track, manage and progress your SEO campaign…until now (see screenshots).

SoloSEO allows both the novice, and SEO expert alike, to manage a campaign from soup-to-nuts. It’s packed full of features, comes with a 14-day, no obligation free trial and is just $29 per month (for up to 5 web sites).

Google Answers Closes, No Admission of Failure from Google

Google Answers is a failure – Google has finally admitted it. Well, actually, they didn’t go that far. They’ve announced the closure of Google Answers, but they’re downplaying the fact that it was a big flop.

Google Answers was a great experiment which provided us with a lot of material for developing future products to serve our users.

Actually, by charging a fee for answers, you were actually hoping Google Answers would become a viable revenue stream. And, if it was just an experiment, why did it come out of beta? Why not admit that Yahoo Answers kicked your butt, because they decided not to monetize their service?

Google’s Secret CPM Ad Network

Darren Rowse points to a post by John Chow that reveals details of an ad network that Google uses for Fortune 1000 companies.

The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product…The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based.

I recall hearing rumors – or maybe just speculating myself – that this network existed, but it’s interesting that Google is breaking with the tried and trusted CPC model. I wonder if John Battelle is aware that Google is not content with the “milk” of advertising (CPC) and is now going after the “cream” (CPM) – John’s analogy, not mine.