Marketing Pilgrim's "Search Marketing" Channel

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New Eye Tracking Report Looks at Google, Yahoo & MSN

Enquiro has released a new eye tracking report and it’s worth every penny of the $149 you’ll pay to get your hands on it.

If you caught Gord Hotchkiss’ presentation at PubCon, you’d already have a good idea of some of the search-candy inside the new report. In case you missed it, here’s some of the things you’ll discover:

  • The difference in the user experience between Google, Yahoo and MSN
  • Real relevancy vs. perceived relevance and how this impacted interactions
  • Interactions with organic vs sponsored across the 3 engines

There’s also great insight on what Enquiro calls “pogo-sticking” – where users go back and forth between search results – and how the search engines are using icons to attract a searcher’s attention. Also fascinating is how searchers click on a search listing, but still scan the search results page, while waiting for the new web page to load.

Google Page Creator Gets New Features

Google’s Justin Rosenstein just announced some nifty new upgrades to Google Page Creator – the “so easy, even a caveman can do it” web design tool.

Here’s what users are getting…

Image editing (see image):  Now you can make a picture look just right in the context of your web page. Once you add a picture, crop, rotate, lighten, darken, and add crazy special effects to it right from within your browser.

Multiple sites: When you first sign in to Google Page Creator, we automatically give you a site with the same name as your Gmail address, so you don’t have to worry about choosing a name when you’re just trying to get started. But because not every site is a personal site, starting today, you can create up to five sites with different URLs.

Yahoo Signs Classifieds Deal with 150 Newspapers

Yahoo won’t be able to avoid the scrutiny a leaked memo will receive this week, which is a shame, because they’ve just announced a deal to allow 150 newspapers to sell ads on its HotJobs service.

The companies that have signed on with Yahoo include Cox Newspapers Inc., Belo Corp., Hearst Corp., the E.W. Scripps Co., MediaNews Group Inc., Lee Enterprises and the Journal Register Co…The Yahoo program will enable advertisers who list jobs in any of the consortium’s newspapers to post their jobs on Yahoo! HotJobs and throughout the Yahoo network. Advertisers will be able to use contextual, streaming and interactive media.

Google Testing Embeded Map Links in Search Results

Graywolf noticed that Google is testing embeded map links when serving up certain search results. Matt Cutts confirmed that this was indeed one of the many UI tests Google is running. Here’s how it looks…

Damning Internal Yahoo Memo Leaked

An internal Yahoo memo, created by SVP Brad Garlinghouse has been leaked to the public. It’s a strong call-to-action aimed at CEO Terry Semel, and accuses the company of being the victim of many problems and missteps.

Criticisms include:

A lack of focus and unified vision for Yahoo…

…I’ve heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.

A lack of accountability and ownership…

…For far too many employees, there is another person with dramatically similar and overlapping responsibilities. This slows us down and burdens the company with unnecessary costs.

Yahoo’s lack of decisive action…

Google Adds Click-to-Call to Google Maps

Google announced the addition of click to call technology to its Google Maps product.

Here’s how it works: Search for a business, like a hardware store, on Google Maps, and click the ‘call’ link next to its phone number. Then, enter your phone number and click ‘Connect For free.’ Google calls your phone number and automatically connects you to the hardware store.

Google picks up the tab for calling costs (except mobile fees) and businesses don’t pay either. More details here.

Danny Sullivan Moving to SearchEngineLand.com

Danny did a great job keynoting yesterday’s PubCon, and at the end, he announced where his new hope will be going forward.

You’ll find Danny, Barry Schwartz and Chris Sherman at their new home Search Engine Land, come December 11th.

Danny truly is an awesome guy and everyone will follow him there. Go ahead and subscribe to his feed now, so you don’t miss out!