Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Turn.com Hopes to Challenge Google’s AdSense

A new ad network called Turn has launched, and it’s hoping to bring some sophisticated technology to the contextual advertising space.

With $18 million in VC backing and more than 1,000 advertisers and 30 publishers already in place, Turn offers a unique twist on a channel that is dominated by Google’s AdSense.

According to the Turn website, here’s what they believe sets them apart:

  • Automatic targeting. Whether you’re an advertiser or publisher, all you have to do is submit your ad or URL. Turn will automatically analyze it and select the most relevant and effective placement. Turn eliminates the complexity of manual targeting and managing keywords and bid prices with technology that automatically selects the best graphical or text ads for any placement.
  • Blended targeting. Turn uses sophisticated algorithms to blend more than 60 relevance variables rather than just one or two, the common practice of most networks.
  • Bidded CPA pricing model. Turn lets advertisers pay only for the actual performance they want.

SEM Scholarship’s Four Finalists Go Before Judges

So, we now have our four finalists for the $6,000 Search Engine Marketing Scholarship contest. Congratulations to:

Each of the four finalists did an excellent job in writing and promoting their article, achieving the most unique views for their respective week. Now the contest switches from “who can get the most views” to “who can impress our expert judges”.

Yep, the four finalists will now go under the scrutiny of some of the world’s most respected search marketing experts. Each judge will select their favorite article based purely on merit.

Final SEM Scholarship Finalist Announced

Week 4 of our SEM Scholarship contest has concluded and we have our fourth and last finalist.

Congratulations to Ben Wills who wins the third round with his entry – “The Five Pillars of Social Media Marketing“. Ben’s entry carried the most unique views of all our entries in week 4, with a huge total of 1,153 unique views to his page, winning by 400 unique views! It was a close battle again this week, with a couple of entries making a mid-week challenge to Ben’s, but his entry had the stamina to attract views all week.

Ben wins a copy of “Search Engine Optimization: An Hour a Dayâ€? and “Please Ring Bell for Serviceâ€? and qualifies as one of four finalists, who will face our expert panel of judges, to determine who will win the $6,000 grand prize package.

Amazon Launches PPC Ads

Amazon’s realized that it’s about time it launch its own sponsored search product for Amazon.com. With the beta launch of Clickriver Ads, Amazon will offer pay-per-click advertising using the “bid + performance” model made popular by Google and soon to be adopted by Yahoo.

Clickriver Ads provides the opportunity to advertise services and products that complement the selection on Amazon.com, via sponsored links that display on search result pages and product detail pages. With this advertising program, you can engage online shoppers during the entire shopping experience — as they shop, browse and search on Amazon.com.

We welcome service providers of all types to apply to join the Clickriver beta — in travel, finance and investment, training and education, entertainment, insurance, healthcare and physical fitness, IT assistance and consulting, photo printing and more. We also welcome retailers, who want to advertise products that complement those sold on Amazon.com, to apply.

Yahoo Listens to Advertisers Launches Food Site

Give Yahoo credit for listening to the needs and requests of their advertisers. The company has launched   in response to growing demands from advertisers.

The new site will have content supplied by partners such as Allrecipes.com, Martha Stewart Omnimedia, Everyday with Rachel Ray and Wolfgang Puck.

 

According to ClickZ, Yahoo Food launches with sponsors already in place.

The site goes live with Kraft as the premier marketing partner. Additional advertisers include Masterfoods USA, Sheraton Hotels and LendingTree. The food category attracts both endemic advertisers and those outside the category, according to Brown, due to its lifestyle and life-stage relevancy.

Yahoo plans to utilize its behavioral targeting tools to deliver relevant ads.

Google Checkout to Offer Free Payment Processing Until Year’s End

eBay Strategies’ Scot Wingo has news that Google plans to offer free payment processing at Google Checkout, until the end of the year.

This tells me one of two things is happening…

1. Google Checkout is not growing as fast as Google would like and needs a jumpstart

or

2. Google Checkout is growing just fine, but they want to send another shot across PayPal’s bow

Either way, it’s really a great move by Google. Skype (also owned by eBay) dropped call charges until the end of the year and their user base grew like crazy. With this move, Google will be able to attract a lot of new merchants, interested in saving on credit card processing fees – and just in time for the busy holiday shopping season too!

Google Claims Click Fraud is Less than 10%

SiliconRepublic.com has a report from a Google press briefing in Dublin last week. During the briefing, Shuman Ghosemajumder, business product manager for trust and safety at Google lashed out at the firms that claim click fraud could be as high as 20%.

According to Ghosemajumder, “Some firms appear to make the problem larger than it is,” and the claims are “exaggerated”. He goes on to say that click fraud at Google is “on average is in the single digits, quarter over quarter.”