Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Get Schooled at the Elite Retreat

Aaron Wall, Jeremy Shoemaker, Dave Taylor and Lee Dodd have announced they’re going to be running a two-day internet marketing retreat for anyone interested in SEO/M and Blogging.

The retreat gives attendees a chance to work with the guys in a more hands-on setting, but it’s not for everyone.

This event is very exclusive and has limited availability. Attendees will be chosen by an application only process. The purpose of this event is to take your business to another level. Bring your business plan or current site objectives with you and we will help you optimize your business structure. This would definintely benefit you to bring your team or just your coder so you can work together on what you learn.

Zunch COO Leaves, Forms Own Agency

Just been sent news that Zunch COO, Johnny Thompson, has left the company and resurrected popdensity.com, a full service interactive agency.

Smarter.com Launches Color Matching Search Tool

Online shopping search engine, Smarter.com, has announced a cool new feature: Visual Search Beta. Aimed at those shopping for clothing, Visual Search allows shoppers to select a type of clothing, then search by color using a color-wheel. It’s hard to explain, but easier to demonstrate.

Image courtesy of Comparion Engines, where you’ll also find a more detailed review.

Google Secretly Working with the CIA?

Nothing like some conspiracy to start off your working day. Nate Anderson has a juicy rumor that Google is secretly working the US government, including the CIA. While, there’s no official confirmation or denial from either the government or Google, former intelligence officer Robert David Steele has made the claim…

“Google has made a very important strategic mistake in dealing with the secret elements of the U.S. government—that is a huge mistake and I’m hoping they’ll work their way out of it and basically cut that relationship off.” In his view, Google’s attempt earlier this year to avoid turning over information to the Department of Justice was little more than a hypocritical charade.

Tracking 404 Pages with Google Analytics

Switching blogging platforms has introduced me to some unique problems and some cool tools. One of the problems I had to find a solution for was tracking 404 errors using Google Analytics. As GA is a script based analytics tool, I figured I would need to find a new solution that used the site logs instead.

A quick “google” later and I discover Google Analytics has already thought of this problem and created a solution.

So, for all of GA users, here’s your solution for tracking 404 errors, whether you’re switching blog interfaces, or not. :-)

Google Planning to Consolidate Account Management?

MarketingVOX points to a DMNews rumor that Google may soon consolidate account management and move towards one account directory per account.

One of our very credible reporters here at DM News had a chat with a certain Google person last week, which suggested that the company is about to set up an IBM-like structure. What this means is that there would be one global account director per account, that pulls in resources to sell as needed – PPC, Print, Radio, Video, Display, etc.

Certainly makes sense. If you’re planning a TV and print campaign, you would sure hope your account manager would know what to do with your AdWords campaign!

If You “google”, You Must Be Spanked!

Google’s stepping-up its efforts to stop people from using “google” as a verb. They’ve posted a correct useage guide on the official Google blog, in an attempt to gently persuade people to not use Google incorrectly.

Usage: ‘Google’ as verb referring to searching for information via any conduit other than Google.
Example: “I googled him on Yahoo and he seems pretty interesting.”
Our lawyers say: Bad. Very, very bad. You can only “Google” on the Google search engine. If you absolutely must use one of our competitors, please feel free to “search” on Yahoo or any other search engine.

I applaud the attempt, after all, Google must show that it is at least trying to police its trademark – important, if you want to keep it – but with hundreds of millions of users, it’s unlikely they’ll win this battle.