Marketing Pilgrim's "Search Marketing" Channel

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Google, Yahoo & MSN Now Support Same Sitemaps Standard

Breaking news today that Google, Yahoo and MSN have agreed to a single standard for XML sitemaps, according to Search Engine Watch.

As part of the announcement, the existing sitemaps protocol from Google gets a version upgrade to Sitemaps 0.9. However, no actual changes to the system have taken place…Anyone already using Google Sitemaps needn’t do anything different. The only change is now those sitemaps will be read by Microsoft and Yahoo, as well.

Let’s hope this is a start of a new trend by the top 3 to work together. TechCrunch has more and you can view a new web site dedicated to the new Sitemaps.

Guy Kawasaki’s Keynote of PubCon

Barry has a summary of Guy Kawasaki’s keynote address at PubCon. It sounds awfully similar to the one he gave at TiECon earlier this year.

Don’t get me wrong, it’s a great keynote, but I hope Brett didn’t pay too much for the same presentation. :-)

Finally Heading to Vegas

After a one-day trip to NYC yesterday, I’m now ready to head to PubCon Las Vegas. Blogging may be light for the remainder of the week.

If you’re at PubCon, please stop and say hi. :-)

Update: Stuck at the airport! My flight was delayed and I now won’t get to Vegas until after 7pm. If you’re there, leave a comment with details of any parties tonight. Cheers! :-)

Google Apps for Your Own Domain Name

Google has announced Google Apps for Your Domain, which allows you to add custom logos, colors and your organization’s own content, in addition to Google gadgets, to your own domain name.

Search Marketing Standard Winter Issue Coming

If you’re a subscriber of the Search Marketing Standard, you can expect to receive your Winter issue next week. In this month’s issue:

This issue focused on covering major new trends in SEM, such as Social Search, Mobile Search and targeting the Hispanic market. We’ve had great contributors this time around, including Garrett French, Eric Ward, Kevin Gold, Rand Fishkin and several other terrific leaders in the field.

Marketing Pilgrim SEM Scholarship Winner Announced

The judges have deliberated, the votes have been cast and we have the final winner of Marketing Pilgrim’s Search Marketing Scholarship contest.

And the winner is (drum roll please)…

Ben Wills with The Five Pillars of Social Media Marketing

Tell him what he’s won, Bob!…

Congratulations to Ben who received four votes from the nine judges and wins the $6,000 scholarship prize, which includes…

  • Full conference pass to the Search Engine Strategies conference held in Chicago this December. (courtesy of Incisive Media)
  • A 2-day pass to an upcoming SEO Workshop with the choice of "Beginner" or "Advanced" training levels. (courtesy of Search Engine Workshops)
  • A one-year subscription to KeywordDiscovery.com keyword research tool. (courtesy Trellian)
  • A copy of Aaron Wall’s "SEO Book". (courtesy SEOBook.com)

Do You Know Where Your Ad Traffic is Coming From?

ComScore World Metrix has released a study revealing just how much of Google’s, Yahoo’s and MSN’s traffic comes from outside the U.S.

According to the findings, Google gathers a whopping 79.8 percent of unique visitor traffic and 89.1 of pageviews from non-U.S. users. Yahoo sites receive 75.9 percent of uniques and 67.2 percent of pageviews from outside the country, while Microsoft sites get 79 percent of uniques and 75.4 of pageviews from beyond the U.S. Ask Network derives 57.4 percent of uniques and 39.6 percent of pageviews from other locales.

So, be sure to be specific with your geographic targeting!

From ClickZ.