Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Yahoo Launches Search Marketing Blog

It’s finally here; Yahoo has indeed launched the Yahoo Search Marketing Blog.

Here’s the official word:-

Today, we launched the Yahoo! Search Marketing blog to connect marketers to the people and products that can help them make sense of the ever-changing world of digital marketing and take advantage of everything that Yahoo! has to offer. With our new ad platform, aka “Panama�? live, we knew it was just the time to jump feet-first into the blogosphere.

The new Yahoo! blog will feature:

Timely information about the New Sponsored Search
In-depth features about the new products and services from the team members who built them
Inside tips from our own experts
Guest posts from industry insiders
Reports and recaps from industry events
Insightful research from Yahoo!

Yahoo Launches Panama Interface

As you read this, Yahoo is announcing the launch of their long-awaited Panama interface for search marketing, replacing the system that has been in place since the acquisition of Overture.

The full roll-out of the Panama’s ranking algorithm will not launch until the first quarter of 2007, but Yahoo Search Marketing advertisers can choose to migrate to the new interface over the coming months, in anticipation of the full launch. Migration will be via invite, but advertisers can also request a faster switch. They’ll get a chance to preview the new interface before switching, but those deciding to switch will find the migration in not reversible.


New YSM Interface – click to enlarge

Microsoft AdCenter Advertisers Want More

ClickZ looks at the favorable response to Microsoft’s AdCenter platform. They love the traffic, they just need more of it!

“We’re finding the traffic is very good traffic. It’s consistently performing in a way that allows us to increase our spend in search,” said David Hughes, CEO of The Search Agency. Hughes said that traffic is still not at the level of other search engines, but that his clients have seen as much as 400 percent growth in traffic on their campaigns since adCenter launched fully in May.

Andy Beal Dares to Ask Google CEO About Click Fraud

On Wednesday, Search Engine Strategies attendees were treated to a keynote chat between Danny Sullivan and Google CEO, Eric Schmidt. Much has been covered of that session and I’ve already highlighted what I found to be the most interesting. Immediately after the chat, around twenty journalists, and a handful of bloggers, were given the chance for a private Q&A session with the Google chief. I was lucky enough to be on the list and, as the session was “on the record”, I took lots of notes and even asked Schmidt to discuss the real threat associated with click-fraud.

On Net Neutrality…

Search Engine Optimizer One of the Four Hottest Jobs

Staffing firm, Robert Half International, has published a list of what they feel are the “four jobs on the cutting edge”. One of those jobs, happens to be “Search Engine Optimizer”.

Search engine optimizers (SEOs) increase a firm’s Web site traffic by improving its search-engine page rankings. This is an especially important task in today’s Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.

Thanks to Brent Franson for the tip, who by the way, would prefer to be called a “Search Engine Marketer”. I’d go one step further and say “Search Marketer” – but mostly to stop my pal Mike Grehan from asking me which search engine I am marketing. ;-)

Google Reveals Master Plan for Video AdWords

Over at the Inside AdWords blog, comes news that Google is launching video ads for AdWords. Now, don’t go getting all excited about running video ads on Google.com. Apparantly, running video ads on the Google network would devalue the user experience, but running them on Google’s AdSense network, well, those people don’t have any self-respect so they’re fair game. ;-)

What exactly are we getting from the new video ads?

First, as with all AdWords ad formats, video ads will compete for placement on sites in the Google content network with other text, Flash and image ads — and, as with our other image ad placements, you can choose to bid on a CPC or CPM basis.

Microsoft Internet Explorer (IE) 7.0 Sucks!

Don’t miss other great articles and Microsoft updates, subscribe to our RSS feed!

UPDATE (Dec 10th): It seams more an more people are complaining about IE 7. Take a look at the increase in people finding this page:

I know Microsoft’s release of IE 7.0 is in beta, but I still didn’t expect it to be such a big piece of crap and cause hours of misery.

After the initial install, things seemed to be ok. I liked the new “tab” option (the staple of Mozilla browsers) and I liked some of the new features. However, what I didn’t like was that at least 20% of the web sites I viewed were not compatible with IE 7.0. In addition, 7.0 appeared to add the “ClearType” (horrible, horrible) font to everything!!! Not just web content but everything on my computer…it looked horrendous.