Marketing Pilgrim's "Search Marketing" Channel

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Search Marketing Standard Winter Issue Coming

If you’re a subscriber of the Search Marketing Standard, you can expect to receive your Winter issue next week. In this month’s issue:

This issue focused on covering major new trends in SEM, such as Social Search, Mobile Search and targeting the Hispanic market. We’ve had great contributors this time around, including Garrett French, Eric Ward, Kevin Gold, Rand Fishkin and several other terrific leaders in the field.

Marketing Pilgrim SEM Scholarship Winner Announced

The judges have deliberated, the votes have been cast and we have the final winner of Marketing Pilgrim’s Search Marketing Scholarship contest.

And the winner is (drum roll please)…

Ben Wills with The Five Pillars of Social Media Marketing

Tell him what he’s won, Bob!…

Congratulations to Ben who received four votes from the nine judges and wins the $6,000 scholarship prize, which includes…

  • Full conference pass to the Search Engine Strategies conference held in Chicago this December. (courtesy of Incisive Media)
  • A 2-day pass to an upcoming SEO Workshop with the choice of "Beginner" or "Advanced" training levels. (courtesy of Search Engine Workshops)
  • A one-year subscription to KeywordDiscovery.com keyword research tool. (courtesy Trellian)
  • A copy of Aaron Wall’s "SEO Book". (courtesy SEOBook.com)

Do You Know Where Your Ad Traffic is Coming From?

ComScore World Metrix has released a study revealing just how much of Google’s, Yahoo’s and MSN’s traffic comes from outside the U.S.

According to the findings, Google gathers a whopping 79.8 percent of unique visitor traffic and 89.1 of pageviews from non-U.S. users. Yahoo sites receive 75.9 percent of uniques and 67.2 percent of pageviews from outside the country, while Microsoft sites get 79 percent of uniques and 75.4 of pageviews from beyond the U.S. Ask Network derives 57.4 percent of uniques and 39.6 percent of pageviews from other locales.

So, be sure to be specific with your geographic targeting!

From ClickZ.

Google Wants to Put the Web on Speed

CNET has various quotes from Marissa Mayer – taken from this week’s Web 2.0 Summit – that suggest Google’s working to speed up their services.

  • They acquired YouTube, because videos posted faster than Google Video.
  • They tested showing search users 30 results instead of the standard 10, and discovered the extra half-second it took for the pages to load, annoyed users.
  • Finally, they put Google Maps “on a diet” and reduced the page size by 30%.

Internet users want to see results right away or they will leave the Web site, she said. Speed–the ability to interact with software and content, and see immediate results– is a key aspect of Web 2.0 applications, she said.

Look for cans of Google Red Bull in a store near you! ;-)

Is Google the Operating System for Advertising?

Robert Young certainly thinks so. He suggest that Google will soon become the equivalent of an operating system for advertisers.

Just like Microsoft’s Windows (or any other OS) manages all the hardware and software resources of a computer, Google’s Ad/OS will similarly manage all the critical components of an ad campaign, regardless of media type…Google’s Ad/OS will be used to manage and buy ads at many of the top new media publishers like MySpace, YouTube, AOL, Ask, and Google itself, of course, along with hundreds of thousands of blogs.

It’s an interesting observation and one I don’t disagree with. Young goes on to quote ad executives who believe…“as long as they don’t develop their own content, we think we’re safeâ€?.

Google Favoring Wikipedia? Maybe Not.

Steve Rubel points to a study that suggests Google favors Wikipedia over other web sites.

…there’s an 81% likelihood that you will see results from Wikipedia in the top 10 search results, according to an analysis performed recently by Jure Cuhalev. He ran 1000 random terms from Wikipedia into Google, MSN Search and Yahoo.

Duh? If you ran 1000 random terms from MarketingPilgrim.com, I bet you’d find we dominate 81% of of the Top 10 search results in Google too!

Play the PubCon Drinking Game

Want to have some extra fun at PubCon?

Play the PubCon drinking game and earn points and win cash prizes for each person on the list, you buy a drink for.

It’s pure linkbait, but what the heck, I’m all for free drinks! ;-)