Marketing Pilgrim's "Search Marketing" Channel

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AdSense Now Offers Site Target Options for AdWords Advertisers

Jennifer Slegg informs us that Google has added new custom targeting channels for AdSense publishers. The new option allows AdSense users to label different ad units on their site, and allows AdWords advertisers to see this units and select them for their ads.

Publishers will need to turn the feature on for each relevant custom channel in their account, or set up brand new custom channels, breaking down the site or ad units in ways they feel advertisers will want to target them. Then advertisers can access the channel information for specific publishers in order to pick and chose what to target on the site.

Jen has more over her own blog.

Last Chance for PubCon Las Vegas

So, you are going to PubCon next week, right?

After all, why would you want to miss the following keynotes?

Or speakers such as this fine bunch?

And there’s two sessions, I certainly won’t be missing ;-)

Search Blog and Reporter Forum
Michael McDonald, Barry Schwartz, Andy Beal, Lee Odden, Rand Fishkin, Aaron Wall.

Forensic and Competitive Intelligence
Rob Garner, Andy Beal, Roger B. Dooley, Jake Baillie, Michael Marshall

Tomorrow is the last day for registration…come on, it’s Vegas baby!

Google Gearing-up for Launch of Radio Ads

Back in July, we reported on rumors that Google was preparing to launch AdWords for radio. Now Reuters is reporting confirmation that we will indeed see Google Audio Ads by the end of the year.

 

Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.

As part of the launch, Google is aggressively hiring radio sales people, to help capture the market, and could end up with as many as 1,000 employees focused on radio ads.

Google Adds Diagnostic Tool to AdWords

Barry reports Google has gone live with a diagnostic tool – which it began testing back in October – and can now be accessed by all AdWords users.

The tool helps advertisers quickly identify which ads are running and which are not, with suggested recommendations for fixing non-running ads.

Google CEO Eric Schmidt at Web 2.0 Summit

Dan Farber has a good summary of John Battelle’s chat with Eric Schmidt at this week’s Web 2.0 Summit.

Here’s what stood out for me.

1. On why Google acquired YouTube…

“YouTube was growing faster [than Google Video] and video became fundamental data type on the Internet, so that’s why we bought them.,” Schmidt said.

2. On potential copyright issues with YouTube…

“We have visited with as many media companies as we can,” Schmidt said. “We have to respect copy right.”

3. On allowing Google users to have access to their own search data…

“We would like to do that, as long as it is authenticated….If users can switch it keeps us honest.”

4. On not competing with Microsoft Office…

Text Link Ads Acquired

TechCrunch reports TextLinkAds.com, which sells text links, has been acquired by New York advertising firm, Media Whiz.

Details of the deal have not been released.

Google Checkout Now Free

As we reported last week, Google has indeed made Checkout free until the end of the year.

According to the Google Checkout site…

  • From November 8 through December 31, 2006, we’ll process all of your Checkout transactions for free, even if you aren’t an AdWords advertiser. If you’re already an AdWords advertiser, we’ll process your Checkout transactions for free regardless of what you spend on AdWords.*
  • Valid Checkout orders you receive during the promotion will automatically qualify.
  • There’s no limit: we’re processing all of your Checkout sales for free.
  • You can take full advantage of this promotion by encouraging your buyers to use Google Checkout on your site.