Search Marketing

70 Percent of Mobile Searches Lead to Online Action Within an Hour

posted on April 8, 2013

If you received traffic from a search engine today, send a thank you card to Alan Emtage. He built the very first computer search engine back in 1989. But sadly, he was so far ahead of his time, he didn’t see the future value in what he created so he didn’t file a patent or lay any claim to the technology.

Enter Google, who turned search into a multi-billion dollar industry then started to do it again with mobile. In the last year, Google’s mobile ad revenue went from 2.5 billion to 8 billion and that’s in a sector that’s barely begun to take hold.

There’s money in search because search is working. iAcquire and SurveyMonkey conducted a study and found that 70% of mobile searches lead to an online action within an hour.

by Frank Reed

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by Frank Reed

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Google Taking Lion’s Share of Mobile Ad Dollars

posted on April 4, 2013

Mobile advertising is a growth industry. By how much depends on your source of information but no matter the source, if you don’t see a serious growth curve / upside then it’s not likely to be reliable.

Let’s take a look at what eMarketer sees as the future of growth for mobile ad revenue. Nice numbers even if you chopped them in half.

With this kind of growth you might suspect that there will be plenty to go around no matter the size of the advertising venue but in this case it will be a case of the rich getting richer. The rich being referred to is primarily Google by a large margin. Look at this chart and you will see that when it comes to mobile advertising Google is making the game quite lopsided.

by Gareth Davies

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Experts Talk About The Future of Search

posted on April 3, 2013

While we know that SES NYC just happened last week we have taken some time (well actually Gareth Davies has) to sift through some of the knowledge that was given during SES London oh so many days ago (February to be exact). At this rate we’ll bring you updates for SES NYC in July but we’ll get better . Thankfully, great information is still great information so enjoy!

Before this year’s Search Engine Strategies in London a question many business owners wanted an answer to was ‘Where are things headed in the next few years?’ Fortunately I had the pleasure of interviewing a number of the guest speakers, and so I asked them to gaze into an imaginary crystal ball.

Content

‘Content is exploding. In nearly 20 years I have never seem so much interest in content. People are finally putting budgets into it and you’ll see jobs like ‘content strategist’ being advertised. It shows no sign of abating and I think it will proliferate. I believe that people who come up with good content ideas that can run and run, are useable, search friendly, cross platform and can be maintained over time, will really have the power.’

Catherine Toole – stickycontent.com

by Dr. Peter Meyers

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Is There Life Beyond Rankings?

posted on March 28, 2013

Whether you call yourself an “SEO”, an “online marketer”, or an “inbound marketer”, you probably still keep one eye on search rankings most days. Unfortunately, the past couple of years haven’t been kind to those of us who watch rankings – personalization and localization have complicated the picture, the rise of (not provided) and Google’s crackdown on rank-tracking tools have taken away useful data, and a diversity of new advertising options and SERP features are pushing even the coveted #1 spot farther and farther down the page.

Is there a better way, and can we imagine life beyond rankings? I’m going to argue that rankings still have an important role, but I think we also have to broaden our view and consider more diverse metrics, including search traffic, aggregate rankings, and traffic diversity.

by Frank Reed

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