73% of people in a recent Pew Internet & American Life Project survey said they would not be okay with a search engine tracking their moves and using them to deliver better results in the future.
Bet that number didn’t surprise you at all, did it? You also won’t be surprised to know that they thought tracking was an invasion of privacy.
65% even went so far as to say that search result collection is a bad thing. A very bad thing. Which kind of takes us into Twilight Zone territory. It’s the story of a small search engine that slowly and secretively collects information from everyone in the world until it becomes powerful enough to destroy all humans! Only then, it realizes that without humans, it has no purpose and dies from the lack of being needed.












