Marketing Pilgrim's "Search Marketing" Channel

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Is Google the Operating System for Advertising?

Robert Young certainly thinks so. He suggest that Google will soon become the equivalent of an operating system for advertisers.

Just like Microsoft’s Windows (or any other OS) manages all the hardware and software resources of a computer, Google’s Ad/OS will similarly manage all the critical components of an ad campaign, regardless of media type…Google’s Ad/OS will be used to manage and buy ads at many of the top new media publishers like MySpace, YouTube, AOL, Ask, and Google itself, of course, along with hundreds of thousands of blogs.

It’s an interesting observation and one I don’t disagree with. Young goes on to quote ad executives who believe…“as long as they don’t develop their own content, we think we’re safeâ€?.

Google Favoring Wikipedia? Maybe Not.

Steve Rubel points to a study that suggests Google favors Wikipedia over other web sites.

…there’s an 81% likelihood that you will see results from Wikipedia in the top 10 search results, according to an analysis performed recently by Jure Cuhalev. He ran 1000 random terms from Wikipedia into Google, MSN Search and Yahoo.

Duh? If you ran 1000 random terms from MarketingPilgrim.com, I bet you’d find we dominate 81% of of the Top 10 search results in Google too!

Play the PubCon Drinking Game

Want to have some extra fun at PubCon?

Play the PubCon drinking game and earn points and win cash prizes for each person on the list, you buy a drink for.

It’s pure linkbait, but what the heck, I’m all for free drinks! ;-)

AdSense Now Offers Site Target Options for AdWords Advertisers

Jennifer Slegg informs us that Google has added new custom targeting channels for AdSense publishers. The new option allows AdSense users to label different ad units on their site, and allows AdWords advertisers to see this units and select them for their ads.

Publishers will need to turn the feature on for each relevant custom channel in their account, or set up brand new custom channels, breaking down the site or ad units in ways they feel advertisers will want to target them. Then advertisers can access the channel information for specific publishers in order to pick and chose what to target on the site.

Jen has more over her own blog.

Last Chance for PubCon Las Vegas

So, you are going to PubCon next week, right?

After all, why would you want to miss the following keynotes?

Or speakers such as this fine bunch?

And there’s two sessions, I certainly won’t be missing ;-)

Search Blog and Reporter Forum
Michael McDonald, Barry Schwartz, Andy Beal, Lee Odden, Rand Fishkin, Aaron Wall.

Forensic and Competitive Intelligence
Rob Garner, Andy Beal, Roger B. Dooley, Jake Baillie, Michael Marshall

Tomorrow is the last day for registration…come on, it’s Vegas baby!

Google Gearing-up for Launch of Radio Ads

Back in July, we reported on rumors that Google was preparing to launch AdWords for radio. Now Reuters is reporting confirmation that we will indeed see Google Audio Ads by the end of the year.

 

Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.

As part of the launch, Google is aggressively hiring radio sales people, to help capture the market, and could end up with as many as 1,000 employees focused on radio ads.

Google Adds Diagnostic Tool to AdWords

Barry reports Google has gone live with a diagnostic tool – which it began testing back in October – and can now be accessed by all AdWords users.

The tool helps advertisers quickly identify which ads are running and which are not, with suggested recommendations for fixing non-running ads.