Marketing Pilgrim's "Search Marketing" Channel

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Tracking 404 Pages with Google Analytics

Switching blogging platforms has introduced me to some unique problems and some cool tools. One of the problems I had to find a solution for was tracking 404 errors using Google Analytics. As GA is a script based analytics tool, I figured I would need to find a new solution that used the site logs instead.

A quick “google” later and I discover Google Analytics has already thought of this problem and created a solution.

So, for all of GA users, here’s your solution for tracking 404 errors, whether you’re switching blog interfaces, or not. :-)

Google Planning to Consolidate Account Management?

MarketingVOX points to a DMNews rumor that Google may soon consolidate account management and move towards one account directory per account.

One of our very credible reporters here at DM News had a chat with a certain Google person last week, which suggested that the company is about to set up an IBM-like structure. What this means is that there would be one global account director per account, that pulls in resources to sell as needed – PPC, Print, Radio, Video, Display, etc.

Certainly makes sense. If you’re planning a TV and print campaign, you would sure hope your account manager would know what to do with your AdWords campaign!

If You “google”, You Must Be Spanked!

Google’s stepping-up its efforts to stop people from using “google” as a verb. They’ve posted a correct useage guide on the official Google blog, in an attempt to gently persuade people to not use Google incorrectly.

Usage: ‘Google’ as verb referring to searching for information via any conduit other than Google.
Example: “I googled him on Yahoo and he seems pretty interesting.”
Our lawyers say: Bad. Very, very bad. You can only “Google” on the Google search engine. If you absolutely must use one of our competitors, please feel free to “search” on Yahoo or any other search engine.

I applaud the attempt, after all, Google must show that it is at least trying to police its trademark – important, if you want to keep it – but with hundreds of millions of users, it’s unlikely they’ll win this battle.

Yahoo Launches Search Marketing Blog

It’s finally here; Yahoo has indeed launched the Yahoo Search Marketing Blog.

Here’s the official word:-

Today, we launched the Yahoo! Search Marketing blog to connect marketers to the people and products that can help them make sense of the ever-changing world of digital marketing and take advantage of everything that Yahoo! has to offer. With our new ad platform, aka “Panama�? live, we knew it was just the time to jump feet-first into the blogosphere.

The new Yahoo! blog will feature:

Timely information about the New Sponsored Search
In-depth features about the new products and services from the team members who built them
Inside tips from our own experts
Guest posts from industry insiders
Reports and recaps from industry events
Insightful research from Yahoo!

Yahoo Launches Panama Interface

As you read this, Yahoo is announcing the launch of their long-awaited Panama interface for search marketing, replacing the system that has been in place since the acquisition of Overture.

The full roll-out of the Panama’s ranking algorithm will not launch until the first quarter of 2007, but Yahoo Search Marketing advertisers can choose to migrate to the new interface over the coming months, in anticipation of the full launch. Migration will be via invite, but advertisers can also request a faster switch. They’ll get a chance to preview the new interface before switching, but those deciding to switch will find the migration in not reversible.


New YSM Interface – click to enlarge

Microsoft AdCenter Advertisers Want More

ClickZ looks at the favorable response to Microsoft’s AdCenter platform. They love the traffic, they just need more of it!

“We’re finding the traffic is very good traffic. It’s consistently performing in a way that allows us to increase our spend in search,” said David Hughes, CEO of The Search Agency. Hughes said that traffic is still not at the level of other search engines, but that his clients have seen as much as 400 percent growth in traffic on their campaigns since adCenter launched fully in May.

Andy Beal Dares to Ask Google CEO About Click Fraud

On Wednesday, Search Engine Strategies attendees were treated to a keynote chat between Danny Sullivan and Google CEO, Eric Schmidt. Much has been covered of that session and I’ve already highlighted what I found to be the most interesting. Immediately after the chat, around twenty journalists, and a handful of bloggers, were given the chance for a private Q&A session with the Google chief. I was lucky enough to be on the list and, as the session was “on the record”, I took lots of notes and even asked Schmidt to discuss the real threat associated with click-fraud.

On Net Neutrality…