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Google Claims Click Fraud is Less than 10%

SiliconRepublic.com has a report from a Google press briefing in Dublin last week. During the briefing, Shuman Ghosemajumder, business product manager for trust and safety at Google lashed out at the firms that claim click fraud could be as high as 20%.

According to Ghosemajumder, “Some firms appear to make the problem larger than it is,” and the claims are “exaggerated”. He goes on to say that click fraud at Google is “on average is in the single digits, quarter over quarter.”

Add Live Search Box to Your Web Site

Microsoft just made it easier for your visitors to search your web site and find what they are looking for. The Live Search Box has a pretty interface, using a floating DIV tag to display the search results.

When the user enters a query, the search box dynamically builds a floating <DIV> on your page to display the search results. You can customize the query in the first tab to search your site, your macro or anything else, while the second tab will return general web search results. The floating <DIV> will position itself appropriately, whether you decide to place the box on the left, right, top, or bottom of your Web site.

Here’s how it looks.

Get Schooled at the Elite Retreat

Aaron Wall, Jeremy Shoemaker, Dave Taylor and Lee Dodd have announced they’re going to be running a two-day internet marketing retreat for anyone interested in SEO/M and Blogging.

The retreat gives attendees a chance to work with the guys in a more hands-on setting, but it’s not for everyone.

This event is very exclusive and has limited availability. Attendees will be chosen by an application only process. The purpose of this event is to take your business to another level. Bring your business plan or current site objectives with you and we will help you optimize your business structure. This would definintely benefit you to bring your team or just your coder so you can work together on what you learn.

Zunch COO Leaves, Forms Own Agency

Just been sent news that Zunch COO, Johnny Thompson, has left the company and resurrected popdensity.com, a full service interactive agency.

Smarter.com Launches Color Matching Search Tool

Online shopping search engine, Smarter.com, has announced a cool new feature: Visual Search Beta. Aimed at those shopping for clothing, Visual Search allows shoppers to select a type of clothing, then search by color using a color-wheel. It’s hard to explain, but easier to demonstrate.

Image courtesy of Comparion Engines, where you’ll also find a more detailed review.

Google Secretly Working with the CIA?

Nothing like some conspiracy to start off your working day. Nate Anderson has a juicy rumor that Google is secretly working the US government, including the CIA. While, there’s no official confirmation or denial from either the government or Google, former intelligence officer Robert David Steele has made the claim…

“Google has made a very important strategic mistake in dealing with the secret elements of the U.S. government—that is a huge mistake and I’m hoping they’ll work their way out of it and basically cut that relationship off.” In his view, Google’s attempt earlier this year to avoid turning over information to the Department of Justice was little more than a hypocritical charade.

Tracking 404 Pages with Google Analytics

Switching blogging platforms has introduced me to some unique problems and some cool tools. One of the problems I had to find a solution for was tracking 404 errors using Google Analytics. As GA is a script based analytics tool, I figured I would need to find a new solution that used the site logs instead.

A quick “google” later and I discover Google Analytics has already thought of this problem and created a solution.

So, for all of GA users, here’s your solution for tracking 404 errors, whether you’re switching blog interfaces, or not. :-)