Marketing Pilgrim's "Search Marketing" Channel

Sponsor Marketing Pilgrim's Search Marketing Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Google starts removing results for Europeans who wish to be forgotten…kinda

Right to be forgottonThe WSJ is reporting that Google has begun the laborious process of removing those results that individuals have requested under Europe’s new “right to be forgotten” law.

Google engineers overnight updated the company’s technical infrastructure to start implementing the removals, and Thursday began sending the first emails to individuals informing them that links they had requested were being taken down. Only a small number of the initial wave of requests has been processed.

“This week we’re starting to take action on the removals requests that we’ve received,” a Google spokesman said. “This is a new process for us. Each request has to be assessed individually, and we’re working as quickly as possible to get through the queue.”

Want to improve your paid search conversions? Buy a Facebook ad.

Paid search not performing as well as you’d like? Facebook has the solution. Buy just the right amount of advertising on the social network and your paid search conversions will rise by 19%. Pretty sweet.

The number comes from a study conducted by Kenshoo on behalf of Facebook. What I find odd is that they only include results from a single advertiser – Experian. While the results make for an interesting case study, they can hardly be considered conclusive.

 

Facebook Paid Ad Conversions

Here’s what they came up with;

  • There was a 19% average increase in total conversions among the people who saw Facebook advertising compared with those who saw just paid search advertising (no Facebook ads)

Retailers believe in online marketing, so why are they still spending offline?

RetailMeNot contacted 200 marketing decision-makers at retailers that sell both online and in physical retail locations and have at least $50 million in annual revenue to find out how they feel about digital advertising.

75% said they believe that digital delivers a higher return on investment than offline advertising. They believe it, but they’re not putting their marketing money where their mouth is.

Digital spend

Looking at the total marketing budget, 51% is going to the digital side, 49% to offline. Why? Old habits and a lack of confidence. Only 27% of those surveyed thought of themselves as advanced digital marketers. Only 19% said they thought their current multi-channel approach was effective. Which means a whole lot of marketers think they could be doing better if they tried harder or had more training.

Looking for something? Go Google My Business

At some point, not to long ago, Google went from being a proper noun to a verb. Has that ever happened before?

Google, googling and googled are also words that you can look up in the dictionary and they all refer to the action of searching for something online. It’s pretty amazing. Does anyone ever say I’m going to “Bing” it or “AltaVista” it? No but I digress, as I often do.

This post is all about the new “Google My Business” dashboard which will soon be taking the place of “Places for Business” and the “Google+ Dashboard.” If you were using either of those two services, your data will automatically migrate over to the new platform. If you weren’t using those services – why not? Go now and sign up for Google My Business – it’s free and it makes it really easy to keep your information up-to-date across multiple channels. (I can’t stand it when Google says a business is open until a certain time and I drive there only to find the place actually closes two hours earlier!)

Pinterest expands search box, adds guided search to the web

With every passing upgrade, Pinterest is becoming more like a visual search engine and less like a social media network. A few months ago, they launched “guided search” on mobile and now that same feature is coming to the web. Kinda bass-ackwords if you ask me but they didn’t. . . .

On the web, guided search looks like this. It’s a series of filters designed to help you narrow down the choices when you’re looking for something specific.

New search on Pinterest

In the sample case, it’s about the difference between bbq (the thing you cook on outside) and bbq (the yummy food you like to eat).

90% of marketing agencies boast being successful, yet 51% fail at measuring social [infographic]

What I’d really love to see added to this infographic is, of the 90% of agencies that boast success, what percentage of their clients agree with them? ;-)

Sempo_SOS_Infographic_Overview

(Source: SEMPO)

Scammers, criminals & paedophiles ask Google to scrub their search results

Right to be forgottenWhen the European court of justice ruled that Google must allow citizens the right to be forgotten, they probably thought they were helping drunk college kids, scorned lovers, and those without any fashion sense, take back their web identity.

A noble cause.

According to The Guardian newspaper, what actually happened was the apparent scum of Europe applied to have their shady misdeeds scrubbed from the public eye:

Google said last Monday that it had so far received 41,000 requests to take down sensitive material from people in Europe since the landmark ruling, including a politician with a murky past, a convicted paedophile and a man who had attempted to murder his family and wanted to remove links about his crime. Google chief executive Larry Page has said that nearly a third of the 41,000 requests received related to a fraud or scram [sic], one fifth concerned serious crime, and 12% are connected to child pornography arrests.