Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Search Still King of Digital Ad Revenues in First Half of 2013

The Interactive Advertising Bureau (IAB) has released its first half of 2013 report regarding the digital advertising world.

Search is still taking the lion’s share of the advertising revenue picture but mobile along with digital video to a lesser degree have been the areas of true growth in the sector.

Advertising Format Share First Half 2013

Is your spend reflecting the same findings?

Where do you think these numbers will be in 2014?

US Marketers Have Most Confidence In Areas That Are Least Important

A recent study by Adobe as reported by eMarketer shows he areas that marketers deem most important.

The usual suspects show up at the top of the list but if you are a PR person or an event person this chart may be very disturbing.

Most Important Marketing Areas Next Three Years

Now look at where marketers have their greatest confidence. It’s in the areas that are the least important! This is something that should disturb marketers and those they serve.

Marketing Areas US Marketers Most Confident

What do you say about findings like this? Marketing will only be as good as the skills that marketers possess and act on with confidence. This apparent disconnect once again points out the difference between the hype that surrounds much of the digital space and the reality of just how good marketers actually are at this stuff.

Google Search Results for TV Shows Gives Episodes and Air Dates

While it’s not the most significant change in the Google SERPs ever, the addition of episodes and air dates for results about TV shows is interesting. Why? It’s just a matter of deeper information. Of course, if episodes can be purchased via Google Play that would make it even more interesting but that’s for another day maybe.

Check out this result page for a search for “Sons of Anarchy” (a personal favorite)

Sons of Anarchy

Ten Reasons Why Your SEO Agency Just Ain’t Getting It Done!

seo octI’ve put a lot of time and effort into this post and hope everyone reading finds it valuable. Typically a post like this will just attack what the client is doing wrong and how it inhibits the agency from getting results. In this post, I wanted to break it down across both the agency side as well as client side because as of right now, there’s still a lot of room for improvement on both sides.

Let’s start agency side because most marketers working for agencies have no problem pointing the finger of blame the clients way because they are “the guru”, not the client. I think it’s important to take a good hard look at yourself before you start blaming others. Let’s go…

Will Google’s Latest Offer to EU End Its Troubles? Not Likely

google-logo1The news out of Europe is that Google may be getting to the end of the trouble they have been having with the EU. That’s at least what the EU and Google are thinking. From Reuters we get

An offer by Google to modify how it displays Internet search results could settle a long-running antitrust dispute with the European Union, the EU competition chief said on Tuesday.

The world’s most popular search engine has been under investigation for three years by the European Commission, which acts as the bloc’s antitrust regulator, over complaints it was blocking competitors in search results.

More than a dozen companies, including Microsoft, British price comparison site Foundem and German online mapping company Hotmaps, have accused it of squeezing them out of the market.

Google Turns 15, Hummingbird Update Announced

Wow. How quickly they grow up!

15 years of Google search and they are just getting started. Click on the image below to see a larger version of Google’s path from newborn to its teen years.

Screen Shot 2013-09-26 at 11.40.10 AM

The post talking about this milestone says:

Google Search is turning 15. Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words. It seemed like magic (and it was way way faster than card catalogs and microfiche!).

38 Percent of Search Engine Users Are Overwhelmed by the Results [Infographic]

Every day I give thanks to the people who invented and perfected the search engine. No exaggeration, Google search has changed the way I move through my day. I use it to find news to write about. I use it to find a place to buy lunch. I use it to save money at the grocery store. I just used it a second ago to find a recipe for dinner. Almost every move I make in a day, begins or ends with a search. I’m not sure if that’s a good thing, bad thing, or horribly obsessive thing – but it’s true.

According to Levelwing, 91% of online adults use a search engine and they almost always find what they’re looking for.

search engine experience