Marketing Pilgrim's "Search Marketing" Channel

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Yahoo! Rolls Out New Look

Yahoo! is still there but it is admittedly a lot less fun these days to write about. Long gone are the days of lady longshoreman wannabes like Carol Bartz (who boatloads of fun to write about) or the resume challenged antics of Scott Thompson.

No today Yahoo! is settled down into a company that is looking to bring itself back to some semblance of its former self under the seemingly stable guidance of its current CEO, ex-Googler Marissa Mayer. Part of the return to its sense includes a new look that is being rolled out today.

New Look Yahoo

It’s important stuff since Mayer herself published a post to the Yahoo Corporate blog in which she says the following:

Google’s Stock Hits $800 Per Share

google-logoOk so it’s not really a piece of Internet marketing news. It’s more a point of interest. Even with the oodles of cash we make here at Marketing Pilgrim, that price is a bit too rich (I finished that sentence with a straight face then burst out laughing followed by a brief period of sobbing but it’s all better now, thanks).

So what about the price (which was $802 at the time of this writing)? Well it’s a good sign that Larry Page is well respected amongst the types of people that determine how rich people get richer. More importantly though is this that comes from an Associated Press story from MercuryNews.com on the stock

Four Things You Must Be Willing To Do To Win At SEO

SEO-1I’ve worked with a lot of clients during my career as an online marketer. What I’ve found is there are two types of clients, those who are “all in” and those who want to “pass the baton” and believe it or not those clients who are “all in” have a higher percentage of success and ROI than those who just don’t want to deal with it and pass their agency the baton. In today’s post, I want to talk about four things your business must be willing to do to win at SEO.

Every Member of The Organization Is Part of The Marketing Department

This is probably the most important thing that any business can implement to help drive business growth and help with SEO and other marketing initiatives. Gone are the days when the marketing department consists of a few individuals, if you want to win, every member of your company needs to be involved in the following:

Building AdWords Accounts With No History, Part 2: Transitioning To A New Account

Ok, so thanks to Part 1, you’re up on AdWords with a basic keyword set that is highly relevant to your business and some performance data. We’re ready to begin the optimization process!

It’s important to get as granular as possible when looking at the data. You can take a look at keyword performance and adjust the bids up or down depending on what is working for you, but a main point to keep in mind with paid search is that it is all about the actual search queries, not the keywords (which are really just sets of queries).

If you take a look in the Dimensions tab, you’ll have the option to see performance data for searches users entered under View: Search terms, as seen below:

ericpost.1

Here you’ll find a list of all actual search queries that you’ve been serving ads for. There are two major action items:

Next Stop for Google’s Flight Search Is Regional Results

I am originally from New Jersey and I have much of my family and many friends in the NY/NJ area. When I go ‘home’ (if I am not driving) I have a few options for airports but it’s never easy to see if it’s worth flying into LaGuardia v. Newark for a particular trip. It’s a hassle to check flights to each airport separately.

Google sees that in some areas like the New York region it makes sense to give regional flight information rather than just per airport so they are doing just that. Here’s a screenshot I took of a search result.

Google Region Flight Search

Taking Google’s New Image Search for a Test Drive

Last week, Google announced that they were going to make changes to their image search tool. They said it was going to be faster, more beautiful and more intuitive. Guess what – they were right.

Come along while I take Google’s new image search for a test drive.

Keyword: The Birds

At first, image search looks just like it did before the switch. But once you click on a photo, everything changes.

The chosen photo used to load in an iframe on top of the source page. This was cumbersome and didn’t always function as it was supposed to. Now, the rows split apart and the chosen photo appears in a wide, black bar that fills three-quarters of the screen.

Google Image Search Gets Faster, ‘More Beautiful’

google-logoGoogle is all about being beautiful these days. In the earnings call talk that Larry Page gave to analysts and investors on Tuesday he said the following:

We’ve talked a lot about excellence and velocity over the last year. While many claim it’s my nature never to be satisfied, we’ve actually made real progress creating more beautiful and more intuitive products.

Well it looks like that message is now a Google mantra. Here is how Associate Product Manager, Hongy Li, describes the new Google image search in a post at the Webmaster Central blog.

People looking for images on Google often want to browse through many images, looking both at the images and their metadata (detailed information about the images). Based on feedback from both users and webmasters, we redesigned Google Images to provide a better search experience. In the next few days, you’ll see image results displayed in an inline panel so it’s faster, more beautiful, and more reliable.