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Why you should head to ClickZ Live San Francisco [infographic]

Here’s a handy infographic explaining why you should head to ClickZ Live San Francisco, from our Search Channel sponsor.

clickz-live-san-francisco-infographic

Old Macdonald had a farm with internet, Gee Oh Oh Gee eL Eee!

The Wall Street Journal has exclusive details of Google’s plans to take over the world thanks to a fleet of satellites. It just needs $1 BILLION dollars!

Dr-Evil

Actually the plan is not that evil. It’s not even quasi-evil.

The Goog wants to put into orbit around 180 small, low-orbit satellites that would bring internet to rural areas of the world–allowing Old Macdonald to check-in on the Facebook status of his cows.

“Google and Facebook are trying to figure out ways of reaching populations that thus far have been unreachable,” said Susan Irwin, president of Irwin Communications Inc., a satellite-communications research firm. “Wired connectivity only goes so far and wireless cellular networks reach small areas. Satellites can gain much broader access.”

Why? The money! It’s always about the money.

Bad reputation in Europe? Google now has a form for that

keep-calm-and-i-forgotFrom old arrest records to inappropriate college party photos – seems like every day a CEO or celebrity is making apologies for past, bad behavior. Most of the time it’s simply embarrassing for a week and then the world moves on. But we’ve seen cases where past misdeeds have resulted in forced resignations and customer boycotts.

And though it’s usually the big chiefs we hear about, there are plenty of little fish getting caught in the old news net. Is it fair to judge a person by their past behavior? What if they’ve since moved on to bigger and better things? What if those old news stories turned out not to be true?

Europe’s top court recently decided that to forgive is divine but to be forgotten is the law.

Planning a vacation: value trumps loyalty and search engines rule

Booking a vacation used to be a job for a qualified professional, but now everyone’s a travel agent thanks to sites like Kayak, Orbitz and Expedia. But online booking sites come in second to the good old, everyday search engine.

The Great American Vacation Study: How Travelers Seek, Shop and Save,” from parago takes an in-depth look at how Americans are planning their leisure travel and I think there’s a lot to learn here – even if you’re not specifically in the travel industry.

It starts with a big number. 90% of the people who responded said they travel for leisure at least once a year. 82% of women and 74% of men always or almost always plan the trip themselves. I don’t know if that speaks to the ease of online bookings or a rise in our need to control all things.

Multi-channel marketing leads to increased engagement for SMBs

main street - ericortner - rgbstckThere are more than 28 million small businesses in the US. They provide 55% of all jobs and 54% of US sales. Unfortunately, the failure rate in the first two years is between 50 and 70%. Some sources say it’s even higher. You have a better chance of watching your business fail than your marriage and the fact that that fact is scary says a lot about the world, doesn’t it?

Glass half full time – a record number of entrepreneurs are getting rich off their small business idea and that’s incentive enough to keep millions of people in the game.

A new survey from Constant Contact shows that the majority of small business owners are cautiously optimistic about not only their chances of survival, but of their growth potential.

50% of local smartphone searchers visit a store within a day

Google Think Local Searches 1Google Think Insights just posted the results of a new study called “Understanding Consumers’ Local Search Behavior” which is all about understanding consumers’ local search behavior. There’s nothing terribly groundbreaking or earthshaking in the report but it’s great for validation if you’re not sure you’re going the right way. It’s also very authoritative if you’re in need of some data to sway a boss or client.

We’ll talk highlights then you can download the full report right here.

4 out of 5 consumers conduct local searches using either a smartphone (88%) or computer / tablet (84%)

These aren’t just browsers looking for a way to waste time while they wait for their lunch. These are people with a specific goal in mind. They want a fast, relevant answer. If you’re the first one to the party, you’re going to be their first choice . . . provided you’re close by (5 mile radius is best) and you have what they need at a decent price.

Google acquires the company it previously discredited: Click Forensics

Now here’s something you don’t see every day.

Google has acquired a company that it spent years trying to undermine: Click Forensics.

Of course, as the WSJ reports, Click Forensics is now called Adometry, but that’s just the new name for the company that Google worked so hard to discredit. Here are just a couple of posts that show how hard Google worked to belittle the company’s click fraud research.

Now it seems Google wants the company’s click fraud technology, but, more likely, they’re interested in its ad attribution business.

Terms of the deal have not been disclosed, but Google officials said the acquisition did not have to pass through any regulatory hurdles. Adometry raised $8 million in funding in early 2013. The firm will continue to operate independently, as least for the near future, Google said.