Marketing Pilgrim's "Search Marketing" Channel

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R.I.P. Keyword Data?

not-providedSearch marketers of the organic kind have all but accepted that they will no longer see anything other than “[not provided]” in their Google referral data. Keeping them going was the fact that Bing and Yahoo at least shared their keyword referral data–albeit with a significantly lower market share to pull from.

Now it appears the fat lady is warming up her voice, with news that Bing has ramped up its testing of encrypted search, possibly as a means to support Yahoo’s desire to go encrypted by Q1 of this year.

Will SEOs still be able to get keyword referral data from Bing? According to a Bing spokesperson…

“At this time we are still evolving our rollout of HTTPS at Bing. As we continue to develop our implementation, we will keep the SEO/SEM community needs top of mind and balance them with consumer privacy and security concerns.”

DuckDuckGo Parties Like It’s 1999

DuckDuckGo LogoI’ve tried to like DuckDuckGo, I honestly have. While I found the Google challenger lacking in relevant results, others are apparently believe that is a small price to pay in order to preserve their privacy.

According to The Guardian, DuckDuckGo has seen a surge in the number of searches conducted–mostly thanks to the NSA freaking us all out with its poking around our privacy.

DuckDuckGo Growth

While the hockey-stick growth chart looks impressive, it does need some perspective. With 4 million queries a day, DuckDuckGo has reached the lofty numbers achieved by Google…back in 1999. Its one billion queries in 2013 is paltry compared to Google’s one trillion.

Matt Cutts on Duplicate Content

It’s very slow from a news perspective right now so why not go to something practical like a Matt Cutts video talking about duplicate content from earlier this month.

The video that follows immediately after is about guest blogging as well which is always a fun subject to consider.

Do you have a real strong grasp of what is considered duplicate content these days?

Google Tells RapGenius “Yo! That’s Uncool!”

google-logo1Remember back in the day when Marketing Pilgrim was just a little ol’ SEO blog?

Well, things have changed with the changes in the online landscape. One thing that hasn’t changed though is our interest in a good ol’ fashioned Google beat down of supposedly unscrupulous SEO tactics by a site. Especially when that site is attached to about $15m of Marc Andreessen’s money.

Online lyric site RapGenius has faced the wrath of the Goog. According to several sources the site has been stripped of its search rankings and is now in the process of ‘making nice’ with Google to put Humpty Dumpty back together again.

The Business Insider reports in a rather simplistic manner

Rap Genius was caught trying to game Google to get higher search rankings.

Oh Goody! 2013 Search in Review from the Goog!

Every year at this time we get to look back at the year that was as it relates to what the masses were searching for. The list is usually a mix of relief (wow, people really did search about important stuff) and sheer exasperation (why the heck do people find that interesting?)

This year’s list delivers as well and covers the good (Nelson Mandela), the bad (North Korea) and the ugly (Boston Marathon) along with the “Are people really that stupid?!” (The Harlem Shake).

Check out this video so you can be up to date on what keeps us going in search which can be found at the Google blog along with the annual Year-End Zeitgeist.

Any reaction? Does this kind of year end wrap confirm some of your thinking? Better yet does it even mean anything to you personally? I’m curious to know.

Google Sheets Improvements

While most might think that improvements to Google Sheets is not marketing news it might be for those who have to crunch numbers (which are the ones doing the real marketing work, let’s be honest).

Also, anything that makes Google even more of a competitor to Microsoft should be of interest to everyone. Why? The more Google provides better and better services the more people will be even more Google centric than they already are which just perpetuates the continued theme of “It’s a google world and we are allowed to live in it.”

So what changes have been made.Take a look at this video from the Official Google blog.

Google is one company that simply doesn’t rest on its laurels (for the most part). Many of us have to make decisions on a daily basis as to how much we want to be ‘married’ to Google.

Google Says If the Ad Can’t Be Seen Then You Don’t Pay

Google is doing something that might have other ad networks in a tizzy by announcing that only ads that are viewable (50% of the ad for at least 1 second) will be paid for by advertisers.

From the Inside AdWords blog

Today, we’re taking an important step towards this goal by making it possible to buy based on viewability — in real time — across the more than two million sites in the Google Display Network. Viewability was already available for reservations buys on the Google Display Network, now this solution is available in the auction on a CPM basis globally as well, across desktop, mobile and tablet. In other words, you can now choose to pay for ONLY those impressions where your ad has a chance to be seen.

View blog

Google really has a chance to change how advertising is bought and sold if this works well and it could put real pressure on the rest of the industry to do as well.