If you ever want evidence of just how critical Google as a whole is to the entire Internet just take a look at the fallout from the brief outage the Internet giant had around 3:55 pm PT last Friday.
For a very brief few minutes on Friday you may have noticed some Google services, most notably search, appeared to be down. If not, maybe you noticed the ensuing freak-out across Twitter and the rest of the Internet.
At first glance the flash outage was little more than an opportunity for a few good one-liners and a chance to actually stand up from the keyboard and walk around for a few minutes.
As it turns out though, Google’s downtime did appear to have global, measurable repercussions, according to analytics firm GoSquared, which estimates that it caused a 40 percent drop in global traffic during a five-minute window.
Forty percent? That’s a very serious number. Having this kind of hiccup may actually serve Google well as it shows just how vital the Google ‘ecosystem’ (yuck, did I just use that word?) is to the Internet as a whole.