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Majority of Marketers Say They Don’t Have the Digital Tools They Need to Succeed

Top PrioritiesThe newly released 2014 Digital Trends report from Econsultancy and Adobe shows that both B2B and B2C marketers are making big changes in the way they reach out to their customers. Unfortunetly, only 23% of marketers believe they have the tools they need to succeed.

Marketers said they were concerned about social media curation tools that block business messages. Others worry that we’ve given customers too many ways to buy exactly what they want so competition keeps growing as customer loyalty fades. But the biggest is the speed at which digital marketing keeps changing.

Said one respondent,

“The creative use of technology coming through the generations [is a key trend]. The 40-year-old marketing director doesn’t have the understanding and natural intuitiveness of the digital natives and so can’t imagine what is coming next. The hyper-connected generation and all its baggage is fast on the horizon.”

SES London: The Benefits of Linking Google AdWords with Webmaster Tools [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Samantha Noble of Koozai about the benefits of connecting Google Webmaster Tools with AdWords.

Google to Gain Superhuman Bot Fighting Powers, Thanks to a Spider

Spider.ioFor much of 2012, Marketing Pilgrim was under the “attack” of a rather nasty bot. Not bad enough to take down the site, but it certainly made it difficult to wade through our Google Analytics.

Thanks to the expert research of Spider.io, we were able to finally identify the characteristics of the attack, and block the offending bot browsers. So, unlike many Google acquisitions, that leave us scratching us scratching our heads, its purchase of Spider.io and team makes a lot of sense.

Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.

Uneducated Australians Enjoy the Highest Online Marketing Salaries

You’ve got to love the awesome data that Moz shares with the interwebz.

Their latest 2014 Industry Survey was already eye-opening, but now they’ve sliced and diced it even further. In fact, thanks to some new findings, we now find that if you want to make the most in internet marketing, you should move to Australia:

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Oh, and don’t bother graduating from high school–self taught marketers are doing just fine, thank you.

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Of course, the cost of living in Australia is roughly 50% higher than in the US, and those that don’t complete high school are likely PHD caliber–they just realized they could make a lot of money versus going to college.

Google AdWords Ramps Up Their Push to Get All of Your Ad Money

Google adwords hangoutI don’t know if it’s just the new year or something more pressing but I’ve never noticed this level of push from Google AdWords before. They’ve always done a good job of keeping their blog updated with helpful information but in the last few weeks, it’s been overflowing with news.

It started on January 15 with a post about upcoming features and improvements including – well. . . the title says insights for 2014 but it sounds more like a list of 2013 improvements.

 . . .So last February, we introduced enhanced campaigns for AdWords. With enhanced campaigns, it became much simpler to manage campaigns across multiple devices while optimizing for your customers’ intent and context — like their location and time of day.

Pinterest Adds Refinements to Recipe Search Engine. Paleo, Anyone?

Somewhere deep in the Pinterest office complex is a whiteboard with a detailed plan to steal image search away from Google and Bing. It began with the concept of Rich Pins. These are special pins that carry with them extra information particular to that category. Article pins show the author name. Movie pins show ratings, cast lists and links to reviews. Product pins show prices and places to buy the item. Recipe pins show ingredients and cooking times.

Then, earlier this month, we learned that Pinterest acquired VisualGraph, a company that specializes in image recognition and visual search.

Today, Pinterest announced refinement options for recipe search:

Recipe search

R.I.P. Keyword Data?

not-providedSearch marketers of the organic kind have all but accepted that they will no longer see anything other than “[not provided]” in their Google referral data. Keeping them going was the fact that Bing and Yahoo at least shared their keyword referral data–albeit with a significantly lower market share to pull from.

Now it appears the fat lady is warming up her voice, with news that Bing has ramped up its testing of encrypted search, possibly as a means to support Yahoo’s desire to go encrypted by Q1 of this year.

Will SEOs still be able to get keyword referral data from Bing? According to a Bing spokesperson…

“At this time we are still evolving our rollout of HTTPS at Bing. As we continue to develop our implementation, we will keep the SEO/SEM community needs top of mind and balance them with consumer privacy and security concerns.”