Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

AdSense Adds Favicons to Text Ads

FaviconsThe folks at Google’s AdSense product have announced the addition of favicons to their text ads.

The Inside AdSense Blog tells us

We’re constantly thinking about how we can make our ad formats better for you, your users and the advertisers appearing on your pages. Today we’re happy to share the introduction of favicons to our text ads. A favicon is a small graphic that an advertiser can use to brand their website, such as their company logo.

We regularly experiment with small changes to the look of our text ads, measuring the potential impact on user experience and publisher earnings. Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites.

The Why and How for the Evolution of Link Building as Content Marketing (Part 2)

content marketingWe previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant, and tickled the idea of there being something we don’t quite understand as the future of SEO.

And so we begin…

The Previously-Unspoken Ranking Factors where Content is the Only Way to Compete

As humans, we suffer from Adaptive Bias. As marketers with Adaptive Bias, we suffer from trying to fit the square peg of social metrics into the round hole of search rankings.

What we don’t know – because we’re not looking at it – is how other factors are influencing search engine rankings.

Bing Expands Autosuggest Feature for Search

Bing is still out there, folks. Interestingly enough every time I use the engine (which is usually only because I have been urged to do so due to some new feature or tweak, not of my own volition) I find the experience pretty darn pleasant. There is a lot of ‘stuff’ now making its way into the Bing SERPs and the latest is the expansion of its autosuggest feature.

The Bing Search blog tells us

Back in May we introduced People Autosuggest, a faster way to find the person you’re looking for directly within the search box. If you’re searching for a celebrity, politician, athlete or even a colleague with a publicly available LinkedIn profile, Bing provides a snapshot of information about that person below the search bar. For example, if you’re searching for Michelle Williams, we’ll ask you if you’re looking for the actress or singer from Destiny’s Child.

Building on People Autosuggest, today we are expanding the number of categories that will show up in autosuggest to include brands, movies, albums, places, software, sport teams, animal species and more.

Here’s an example of results I got when searching for Star Trek (I did this in hopes of geek cred but I know it’s useless).

Bing Auto Suggest

As you can see the autosuggest is trying to help move the searcher in their desired direction more quickly if the search they are starting with can go in several logical directions (Spock inference there, did you get it?)

How are they doing this? The blog continues

Study Looks At SEO Tactics Regarding Effectiveness and Difficulty

If you are trying to prove a point about anything related to SEO you can probably find a study that supports what you are trying to prove. That, of course, is bias and it should have no place in looking at something objectively but, hey, this is SEO. If it wasn’t for opinions and stances there would be nothing to write about.

A study that was shared by eMarketer which was conducted by Ascend2 and Research Underwriters shows how B2C and B2B marketers view certain aspects of the SEO game with regard to how effective certain tactics are and just how difficult they are as well. Here are the charts so you can see how these two segments view the act of SEO.

First the B2C crowd:

Effective v Difficult SEO B2C

Now the B2B crowd:

Google Enhanced Campaigns Final Switch Over July 22

If you are running AdWords campaigns for your company or your clients then are likely to be aware that Google has offered the opportunity to switch campaigns over to the new enhanced campaign platform since the program was introduced back in February.

As with most things Google has given folks some time to make sure they move their existing campaigns to the enhanced platform so they can make sure everything transfers over accurately.

As I was reminded by the email below, if you have done this yet, you better do it now or else you are risking letting the chips fall as they may as Google throws the switch and turns all campaigns over to the enhanced version as of July 22.

Enhanced Google Campaigns

This is just a friendly reminder to our readers who have resisted the change or simply waited until the last minute. Looking at one sentence of the above announcement should be enough to make anyone want to take matters into their own hands rather than roll the dice. That sentence is

Stop Link Building For Penguin

linkbuilding“Hey, we need some links. Can you get them for us?”

“We got hit by penguin! We need you to get us some better links than the last agency got us.”

The more client work that gets sent my way, the more requests I see for links. Which is no big deal, but when the site has no resources on it, much less a blog, I get a nervous twitch in my right eye. I mean that could also be the caffeine getting to me, but I’m not one for stopping coffee cold turkey to find out.

How do you come up with the missing resources?

The Why and How for the Evolution of Link Building as Content Marketing (Part 1)

link building.bwI first want to get three things out of the way:

Link building is not dead.
Link building is still imperative to any SEO efforts.
The “old” ways of link building are still valuable.
But things have changed for you as a marketer.

And this change is only the beginning.

Here’s where you are now, and where you’re going as an SEO, link builder, and content marketer.

The Four Axioms of Search Engines and Relevance

Search engines are here for one thing: To provide the most relevant search results for its users.

That’s it. Nothing else.

Search engines do not care that you rely on their traffic to make money as a marketer or webmaster. And in the ways that they do care (e.g. making Google Analytics free), they only care about because it helps them fulfill on their promise to their users.