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Jon Stewart Floats Some Thoughts on Google

Study Reveals Reasons for Executives Delaying Digital

It’s 2013 so nobody still has issues with getting involved in the digital space, right?

Well, according to a study conducted by the MIT Sloan Management Review and Capgemini Consulting and reported by eMarketer it appears that there are still barriers.

Corporate Cultural Barriers for Digital

We don’t have time for this right now? Really?

We don’t know how to that? Then learn it.

This is the way we’ve always done it. So what?

The rest of the questions / concerns get progressively worse.

What will it take to make folks like this see the light? Maybe it’s just waiting until they age out? That seems to be the most likely since not everyone is going to get onboard. They just aren’t. Time to move on, right?

Report: Google Increases Locations Serving Search Requests from 200 to 1400

google-logo1A study coming from USC shows that Google is working to improve the delivery of search results by utilizing the same network infrastructure used to deliver content.

The Press Room for USC gave some of the findings from the research

Over the past 10 months, Google search has dramatically increased the number of sites around the world from which it serves client queries, repurposing existing infrastructure to change the physical way that Google processes web searches, according to a new study from USC.

From October 2012 to late July 2013, the number of locations serving Google’s search infrastructure increased from from a little less than 200 to a little more than 1400, and the number of ISPs grew from just over 100 to more than 850, according to the study.

Google Search Experiments With Large Banner Ads

Google is running a very limited experiment with ads in search that are basically just huge banners. What do you think?

Google Search Banners

Barry Schwartz of Search Engine Land reported

Google has confirmed that they are testing incredibly large banner ads for specific branded queries.

@SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results.

A Google spokesperson confirmed this is a “small experiment” running currently in the U.S. market.

The ad seems to take up the majority of the screen real estate. I assume since it is a very branded query, Google finds this ad to be relevant and they are testing to see the click-through on this ad.

Search Still King of Digital Ad Revenues in First Half of 2013

The Interactive Advertising Bureau (IAB) has released its first half of 2013 report regarding the digital advertising world.

Search is still taking the lion’s share of the advertising revenue picture but mobile along with digital video to a lesser degree have been the areas of true growth in the sector.

Advertising Format Share First Half 2013

Is your spend reflecting the same findings?

Where do you think these numbers will be in 2014?

US Marketers Have Most Confidence In Areas That Are Least Important

A recent study by Adobe as reported by eMarketer shows he areas that marketers deem most important.

The usual suspects show up at the top of the list but if you are a PR person or an event person this chart may be very disturbing.

Most Important Marketing Areas Next Three Years

Now look at where marketers have their greatest confidence. It’s in the areas that are the least important! This is something that should disturb marketers and those they serve.

Marketing Areas US Marketers Most Confident

What do you say about findings like this? Marketing will only be as good as the skills that marketers possess and act on with confidence. This apparent disconnect once again points out the difference between the hype that surrounds much of the digital space and the reality of just how good marketers actually are at this stuff.

Google Search Results for TV Shows Gives Episodes and Air Dates

While it’s not the most significant change in the Google SERPs ever, the addition of episodes and air dates for results about TV shows is interesting. Why? It’s just a matter of deeper information. Of course, if episodes can be purchased via Google Play that would make it even more interesting but that’s for another day maybe.

Check out this result page for a search for “Sons of Anarchy” (a personal favorite)

Sons of Anarchy