The deal that was deemed a ‘non-starter’ by opponents back in April is now officially deemed inadequate by Google rivals. This time though it appears they actually had something to read vs. just complaining about what was rumored. At least that’s a step in the right direction….. I think.
Of course, those complaining are the same who have been making these claims against Google (otherwise known as ‘advertising through litigation’ or ‘we can’t do anything ourselves so we will force people to know about us by whining’ approach). At least that’s what we think since the Financial Times reports gives an indication of just how spineless these opponents actually are.
Another rival, which declined to be named, attacked the concession as producing “orphan links” that would be too small and lacking in detail to attract much traffic.