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Digital Marketing Talent Falls Far Short of Needs for Many

A recent study called “The State of Digital Marketing Talent” shows that while the importance of digital marketing and its various elements is important the trouble is that the confidence in those delivering it is not exactly soaring.

The study done ClickZ and Kelly Services for the Online Marketing Institute (download report here) shows that very fact with this chart.

The Digital Marketing Talent Gap. (Click the image to enlarge).

If you are in the digital marketing space there are two ways to look at this. The first is the ‘glass half empty’ approach.

Twitter and Bing Renew Relationship

For years now Bing has literally been able to kick Google’s butt in social search due to arrangements with Facebook (there was that little $250 million investment way back when after all) and Twitter (which was last renewed in 2011).

The problem that always faces Bing though is that no matter how hard they try and, more often than we give them credit for, succeed in providing better experience in some areas of search than Google, they just can’t break the 30% of search market share barrier.

Well, at least one part of the above will continue. Bing and Twitter have announced they will continue to work together. Details are a bit murky since the post that many other media outlets have referred to on the Bing site is no longer in existence. Regardless of that, if you want to search social using Bing and look for Tweets in particular you still can. Your results look something like this.

Red Sox parade search bing

So why doesn’t something this potentially powerful really help Bing?

Jon Stewart Floats Some Thoughts on Google

Study Reveals Reasons for Executives Delaying Digital

It’s 2013 so nobody still has issues with getting involved in the digital space, right?

Well, according to a study conducted by the MIT Sloan Management Review and Capgemini Consulting and reported by eMarketer it appears that there are still barriers.

Corporate Cultural Barriers for Digital

We don’t have time for this right now? Really?

We don’t know how to that? Then learn it.

This is the way we’ve always done it. So what?

The rest of the questions / concerns get progressively worse.

What will it take to make folks like this see the light? Maybe it’s just waiting until they age out? That seems to be the most likely since not everyone is going to get onboard. They just aren’t. Time to move on, right?

Report: Google Increases Locations Serving Search Requests from 200 to 1400

google-logo1A study coming from USC shows that Google is working to improve the delivery of search results by utilizing the same network infrastructure used to deliver content.

The Press Room for USC gave some of the findings from the research

Over the past 10 months, Google search has dramatically increased the number of sites around the world from which it serves client queries, repurposing existing infrastructure to change the physical way that Google processes web searches, according to a new study from USC.

From October 2012 to late July 2013, the number of locations serving Google’s search infrastructure increased from from a little less than 200 to a little more than 1400, and the number of ISPs grew from just over 100 to more than 850, according to the study.

Google Search Experiments With Large Banner Ads

Google is running a very limited experiment with ads in search that are basically just huge banners. What do you think?

Google Search Banners

Barry Schwartz of Search Engine Land reported

Google has confirmed that they are testing incredibly large banner ads for specific branded queries.

@SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results.

A Google spokesperson confirmed this is a “small experiment” running currently in the U.S. market.

The ad seems to take up the majority of the screen real estate. I assume since it is a very branded query, Google finds this ad to be relevant and they are testing to see the click-through on this ad.

Search Still King of Digital Ad Revenues in First Half of 2013

The Interactive Advertising Bureau (IAB) has released its first half of 2013 report regarding the digital advertising world.

Search is still taking the lion’s share of the advertising revenue picture but mobile along with digital video to a lesser degree have been the areas of true growth in the sector.

Advertising Format Share First Half 2013

Is your spend reflecting the same findings?

Where do you think these numbers will be in 2014?