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Google Sheets Improvements

While most might think that improvements to Google Sheets is not marketing news it might be for those who have to crunch numbers (which are the ones doing the real marketing work, let’s be honest).

Also, anything that makes Google even more of a competitor to Microsoft should be of interest to everyone. Why? The more Google provides better and better services the more people will be even more Google centric than they already are which just perpetuates the continued theme of “It’s a google world and we are allowed to live in it.”

So what changes have been made.Take a look at this video from the Official Google blog.

Google is one company that simply doesn’t rest on its laurels (for the most part). Many of us have to make decisions on a daily basis as to how much we want to be ‘married’ to Google.

Google Says If the Ad Can’t Be Seen Then You Don’t Pay

Google is doing something that might have other ad networks in a tizzy by announcing that only ads that are viewable (50% of the ad for at least 1 second) will be paid for by advertisers.

From the Inside AdWords blog

Today, we’re taking an important step towards this goal by making it possible to buy based on viewability — in real time — across the more than two million sites in the Google Display Network. Viewability was already available for reservations buys on the Google Display Network, now this solution is available in the auction on a CPM basis globally as well, across desktop, mobile and tablet. In other words, you can now choose to pay for ONLY those impressions where your ad has a chance to be seen.

View blog

Google really has a chance to change how advertising is bought and sold if this works well and it could put real pressure on the rest of the industry to do as well.

FTC Organizes a Workshop On Native Advertising and Confuses Itself

Scratching headYeah, the headline is correct. The Federal Trade Commission is trying to put together its case for or against native advertising. Unfortunately, the agency isn’t sure about the true nature of native ads and admitted as much following its own conference. Leave it to a government agency to, in effect, confuse itself.

Adweek reports

A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media’s hottest ad format.

The Federal Trade Commission, which organized the workshop, has been bringing cases against ads masquerading as editorial content since 1917 (the first case was against a newspaper ad for an electric vacuum cleaner). But digital media has put what the FTC once termed “masquer-ads” on steroids.

Google Trends Improves Results

Google Trends has always been interesting and fun but it can be easy to question the results and their accuracy.

Google has taken steps to make the product better and more discerning. A post on the Inside Search blog from Google explains

You may have noticed it’s easy to get tripped up measuring the wrong thing using Google Trends. When you look up “rice,” are you measuring search interest in Rice University or the rice you eat? When you look up “Gwyneth Paltrow” how can you be sure you’re counting all the common misspellings? Starting today, you’ll find new topic reports to help you more easily measure search interest in the people, places and things you care about.

The example Google shows is interesting as they compare the terms Harvard and rice. As you might guess most people are not searching for rice the food if they are looking at comparing colleges. Rice University is a great school academically but it doesn’t get the same attention as Harvard. Rice the food however gets plenty of attention and an old result may look like this in Trends

rice v harvard strings

What? More folks search for Rice University than Harvard? Not really. The post continues

Study: Marketers Woefully Out of Touch With What Consumers Respond To

If you are a marketer of any kind you may not want to read on. Why? Well, some research that was done by x+1 and Research Now reveals that what goes on in the marketing echo chamber may be further from reality than you imagined.

The research as reported by eMarketer shows that what marketers feel is important to consumers often isn’t even close to what the consumers themselves want. If you are ready, look for yourself.

Marketers v Consumers

Is it possible that that marketers are really that disconnected from the consumer? Based on the amount of hype and sheer junk that often passes for analysis and advice in the Internet marketing space alone the answer is yes. For years the Internet marketing industry has run miles ahead of reality and it continues to do so today.

What’s Bigger? Magazine Industry, Newspaper Industry or Google

The headline reads correctly. The comparison that was made by The Business Insider was to compare one company’s size, that company being Google, against the magazine and newspaper industries separately.

And the winner? Duh, would this be a post if it were anything other tan Google? Of course not. Check out the numbers.

chart-of-the-day-google-media

This is almost like adding insult to industry. Basically Google helped destroy these once venerable industries and they are not looking back.

One company is bigger than two separate industries? Why not? It’s the Internet Age and all bets are off. What’s your reaction to this?

Digital Marketing Talent Falls Far Short of Needs for Many

A recent study called “The State of Digital Marketing Talent” shows that while the importance of digital marketing and its various elements is important the trouble is that the confidence in those delivering it is not exactly soaring.

The study done ClickZ and Kelly Services for the Online Marketing Institute (download report here) shows that very fact with this chart.

The Digital Marketing Talent Gap. (Click the image to enlarge).

If you are in the digital marketing space there are two ways to look at this. The first is the ‘glass half empty’ approach.