The usual suspects show up at the top of the list but if you are a PR person or an event person this chart may be very disturbing.
Now look at where marketers have their greatest confidence. It’s in the areas that are the least important! This is something that should disturb marketers and those they serve.
What do you say about findings like this? Marketing will only be as good as the skills that marketers possess and act on with confidence. This apparent disconnect once again points out the difference between the hype that surrounds much of the digital space and the reality of just how good marketers actually are at this stuff.