For years now Bing has literally been able to kick Google’s butt in social search due to arrangements with Facebook (there was that little $250 million investment way back when after all) and Twitter (which was last renewed in 2011).
The problem that always faces Bing though is that no matter how hard they try and, more often than we give them credit for, succeed in providing better experience in some areas of search than Google, they just can’t break the 30% of search market share barrier.
Well, at least one part of the above will continue. Bing and Twitter have announced they will continue to work together. Details are a bit murky since the post that many other media outlets have referred to on the Bing site is no longer in existence. Regardless of that, if you want to search social using Bing and look for Tweets in particular you still can. Your results look something like this.
So why doesn’t something this potentially powerful really help Bing?