Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by ClickZ Live San Francisco. Register to attend today! !

Google Still In Complete Control of the US Search Market

Honestly, I hadn’t looked at the comScore data about search share in quite some time. After looking at the results from July 2013 I am now more convinced than ever that this story is very much like a soap opera. If I didn’t check anything for a year or so I could catch up pretty quickly because nothing will have really changed.

For all of the talk of Bing making inroads v. Google the numbers, at least from comScore, are not bearing this out. Take a look for yourself.

comScore Search Explicit Core Search July 2013

What I am wondering is if Google will be able to grab even more share as it goes about becoming more of a virtual assistant as opposed to just a search engine. Your thoughts?

Google Further Blurs Lines Between Search and Virtual Assistant

answers screensGoogle announced that it is making some improvements to its search function that allows Google centric Internet users to search for not only what they would normally (watches, cars, porn etc) but to also update them on their personal comings and goings.

In a post on Google’s official blog titled “Just ask Google for your flights, reservations, package delivery info and more” we learn

Ever had trouble checking your flight’s status on the go because it meant digging through your email for the flight number? Or wanted to just quickly see whether your package would arrive on time, without having to look up the tracking info first? You’ve told us it would be much easier if you could skip the fuss and just ask Google.

AdWords Updates Quality Score Reporting

google-adwordsGoogle announced on Friday that it is working to improve the quality of its AdWords product by updating its quality score process.

In an Inside AdWords post we are told

As part of our ongoing efforts to help improve the quality of our ads, we’re announcing an update that changes how each keyword’s 1-10 numeric Quality Score is reported in AdWords. Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough rate, ad relevance, and landing page experience. We expect this update to reach all advertisers globally within the next several days.

That next several days means that most, if not all, AdWords users will see this update this week.

AdSense Adds Favicons to Text Ads

FaviconsThe folks at Google’s AdSense product have announced the addition of favicons to their text ads.

The Inside AdSense Blog tells us

We’re constantly thinking about how we can make our ad formats better for you, your users and the advertisers appearing on your pages. Today we’re happy to share the introduction of favicons to our text ads. A favicon is a small graphic that an advertiser can use to brand their website, such as their company logo.

We regularly experiment with small changes to the look of our text ads, measuring the potential impact on user experience and publisher earnings. Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites.

The Why and How for the Evolution of Link Building as Content Marketing (Part 2)

content marketingWe previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant, and tickled the idea of there being something we don’t quite understand as the future of SEO.

And so we begin…

The Previously-Unspoken Ranking Factors where Content is the Only Way to Compete

As humans, we suffer from Adaptive Bias. As marketers with Adaptive Bias, we suffer from trying to fit the square peg of social metrics into the round hole of search rankings.

What we don’t know – because we’re not looking at it – is how other factors are influencing search engine rankings.

Bing Expands Autosuggest Feature for Search

Bing is still out there, folks. Interestingly enough every time I use the engine (which is usually only because I have been urged to do so due to some new feature or tweak, not of my own volition) I find the experience pretty darn pleasant. There is a lot of ‘stuff’ now making its way into the Bing SERPs and the latest is the expansion of its autosuggest feature.

The Bing Search blog tells us

Back in May we introduced People Autosuggest, a faster way to find the person you’re looking for directly within the search box. If you’re searching for a celebrity, politician, athlete or even a colleague with a publicly available LinkedIn profile, Bing provides a snapshot of information about that person below the search bar. For example, if you’re searching for Michelle Williams, we’ll ask you if you’re looking for the actress or singer from Destiny’s Child.

Building on People Autosuggest, today we are expanding the number of categories that will show up in autosuggest to include brands, movies, albums, places, software, sport teams, animal species and more.

Here’s an example of results I got when searching for Star Trek (I did this in hopes of geek cred but I know it’s useless).

Bing Auto Suggest

As you can see the autosuggest is trying to help move the searcher in their desired direction more quickly if the search they are starting with can go in several logical directions (Spock inference there, did you get it?)

How are they doing this? The blog continues

Study Looks At SEO Tactics Regarding Effectiveness and Difficulty

If you are trying to prove a point about anything related to SEO you can probably find a study that supports what you are trying to prove. That, of course, is bias and it should have no place in looking at something objectively but, hey, this is SEO. If it wasn’t for opinions and stances there would be nothing to write about.

A study that was shared by eMarketer which was conducted by Ascend2 and Research Underwriters shows how B2C and B2B marketers view certain aspects of the SEO game with regard to how effective certain tactics are and just how difficult they are as well. Here are the charts so you can see how these two segments view the act of SEO.

First the B2C crowd:

Effective v Difficult SEO B2C

Now the B2B crowd: