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Bing Gets a New Look

Bing-logo-orange-RGBBing will not go quietly into that good night.

The latest efforts to make the distant second place search option more competitive with its arch nemesis Google include a new logo that you see to the right and plenty of other new features.

It’s admirable to say the least. Will it make a difference in its battle for search market share? Only time will tell but Bing won’t go away for lack of trying.

First here is the new home page look.

Bing Redesign

That sure looks purty.

Now for the functionality.

The new modern look starts like this and as the post announcing these changes puts it the second picture is what the look “could evolve into”.

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Matt Cutts Explains New Link Sampling from SES San Francisco

Hopefully you made your way out to our sponsor’s event, SES San Francisco. If you didn’t here is a video of Google’s Matt Cutts explaining a change in the link sampling that is found in Webmaster Tools. Enjoy!

Acxiom Hands Over the Controls to Consumers’ Data to …….. Consumers

aboutdata-hed-2013Call this move whatever you want (and most are calling it a move to get out in front of regulators which isn’t exactly altruistic but hey) one of the world’s largest data brokers, Acxiom, has created a site that allows consumers to find out what data they have on them.

I haven’t checked it out but the idea is certainly not one you would expect. Or would you? Adweek reports

Hoping to keep regulators at bay, Acxiom, one of the world’s largest data brokers, today launched a portal that shows consumers the data that the company has on them and lets them make changes or opt out.

Google Goes Down and the Internet Soils Itself

Google Outage Dashboard

If you ever want evidence of just how critical Google as a whole is to the entire Internet just take a look at the fallout from the brief outage the Internet giant had around 3:55 pm PT last Friday.

cnet reported

For a very brief few minutes on Friday you may have noticed some Google services, most notably search, appeared to be down. If not, maybe you noticed the ensuing freak-out across Twitter and the rest of the Internet.

At first glance the flash outage was little more than an opportunity for a few good one-liners and a chance to actually stand up from the keyboard and walk around for a few minutes.

As it turns out though, Google’s downtime did appear to have global, measurable repercussions, according to analytics firm GoSquared, which estimates that it caused a 40 percent drop in global traffic during a five-minute window.

Forty percent? That’s a very serious number. Having this kind of hiccup may actually serve Google well as it shows just how vital the Google ‘ecosystem’ (yuck, did I just use that word?) is to the Internet as a whole.

Google Still In Complete Control of the US Search Market

Honestly, I hadn’t looked at the comScore data about search share in quite some time. After looking at the results from July 2013 I am now more convinced than ever that this story is very much like a soap opera. If I didn’t check anything for a year or so I could catch up pretty quickly because nothing will have really changed.

For all of the talk of Bing making inroads v. Google the numbers, at least from comScore, are not bearing this out. Take a look for yourself.

comScore Search Explicit Core Search July 2013

What I am wondering is if Google will be able to grab even more share as it goes about becoming more of a virtual assistant as opposed to just a search engine. Your thoughts?

Google Further Blurs Lines Between Search and Virtual Assistant

answers screensGoogle announced that it is making some improvements to its search function that allows Google centric Internet users to search for not only what they would normally (watches, cars, porn etc) but to also update them on their personal comings and goings.

In a post on Google’s official blog titled “Just ask Google for your flights, reservations, package delivery info and more” we learn

Ever had trouble checking your flight’s status on the go because it meant digging through your email for the flight number? Or wanted to just quickly see whether your package would arrive on time, without having to look up the tracking info first? You’ve told us it would be much easier if you could skip the fuss and just ask Google.

AdWords Updates Quality Score Reporting

google-adwordsGoogle announced on Friday that it is working to improve the quality of its AdWords product by updating its quality score process.

In an Inside AdWords post we are told

As part of our ongoing efforts to help improve the quality of our ads, we’re announcing an update that changes how each keyword’s 1-10 numeric Quality Score is reported in AdWords. Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough rate, ad relevance, and landing page experience. We expect this update to reach all advertisers globally within the next several days.

That next several days means that most, if not all, AdWords users will see this update this week.