The Hamburg Commissioner of Data Protection and Freedom of Information (HmbBfDI) gave Google a tongue-lashing this week saying that Google’s profiling practices affects the privacy of users “beyond the admissible degree.”
The main concern is Google’s ability to mix and match data from various Google properties in order to build a more detailed user profile.
Google does not use sensitive, personal information for advertising purposes but the German regulator is still concerned about the depth of information that Google can get its hands on.
A press release from the Hamburg Commissioner of Data Protection and Freedom of Information states:
[By combining information from different products] it may be possible:
- to compile detailed travel profiles by evaluating location data,
- to detect specific interests and preferences by evaluating search engine use,