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Nearly Half of UK Marketers are Unprepared for Cookie Deadline

On May 26, 2011 (that’s American for 26 May 2011) the UK put new laws into affect governing the use of cookies on websites. Online companies were given a year to comply and that year is almost up.

So how are they doing?

Not so good. According to a poll by the UK DMA, 47% of UK marketers aren’t confident that they’ve met the requirements. The confusion lies in what exactly constitutes “consent” from the consumer.

Further results make it clear that many marketers are simply closing their eyes and hoping for the best.

The report states that 3 in 5 marketers don’t even have a plan to deal with the law and 79% haven’t communicated the changes to their visitors on their websites.

Study Shows Facebook Related Privacy Problems are on the Rise

An IRS officer learns that a taxpayer he’s investigating is a comedian who posts a video on a social network to promote previous and upcoming performances. . .

Sounds like the start of a “guy walks into a bar joke” but that line comes from the 2009 IRS agent training manual. It goes on to suggest that the agent use this knowledge to track down how much the comedian was paid or use his future dates to arrange delivery of a summons.

This is just one of the eye-openers you’ll find in the new Consumer Reports: State of the Net Report. Instead of simply surveying Facebook users, Consumer Reports interviewed developers, lawyers, security experts and non-profit groups that dig out all kinds of hidden information. What they found is that Facebook is become less and less secure. I’m sure you already knew that, but I’ll bet there are a few ideas here you’ve never thought about.

Facebook Makes Changes to the Changes in Their Privacy Policy

Facebook would like to thank everyone who took the time to carry on and complain about the recent proposed changes in their Privacy. . . I mean. . . Data Use policy. They’ve taken everyone’s comments into consideration and now they’d like to make some changes to the changes, or at least re-explain the explanation of the changes they’ve changed.

I believe this would be a good time to quote Billy Flynn in Chicago.

Give ‘em the old three ring circus
Stun and stagger ‘em
When you’re in trouble, go into your dance
Though you are stiffer than a girder
They’ll let you get away with murder
Razzle dazzle ‘em and you’ve got a romance

Think I’m being too hard on Facebook? One of the biggest complaints about the original round of changes was this line:

Google Claims Greater Security for Android Market

Maybe 2012 will be the Year of Online Security? There seems to be some talk about it these days and that is a good thing. We like to get excited talking about all the latest ways to communicate and the gadgets that enable that communication. We are all about getting the message across and finding out who did what and why online.

As marketers that is perfectly acceptable and good. It’s our job. An increasing part of that job, however, is the responsibility of ensuring the relative safety of our businesses in the online space. That seems to be more precarious than ever especially with the extensive movement into the mobile space.

Will Broader Corporate Adoption of Apple’s iOS Invite Trouble?

One of the attractive feature of Apple products in general is the relative insignificance of viruses, malware and overall mischievous behavior by those who like to mess things up for folks in the Internet age. Most of the wrath and venom of hackers and others has been pointed at Microsoft based products because Microsoft is cast as the villain of the tech world, whether it is deserved or not.

Marketers need to pay attention to systems that they tie their success to as well. Stability and safety are two things that corporations like. Apple’s iOS usually provides that. A story from the Apple Insider, however, made me wonder if Apple will continue to be more of a tech safe house if more headlines like this occur.