So how are they doing?
Not so good. According to a poll by the UK DMA, 47% of UK marketers aren’t confident that they’ve met the requirements. The confusion lies in what exactly constitutes “consent” from the consumer.
Further results make it clear that many marketers are simply closing their eyes and hoping for the best.
The report states that 3 in 5 marketers don’t even have a plan to deal with the law and 79% haven’t communicated the changes to their visitors on their websites.