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Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.

Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

MajesticSEO

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.

If a link drops on the web, does Google care enough to penalize you?

Bad LinksI receive several link removal requests a month from people who have left legitimate comments on my blogs. These people followed the rules and only embedded links in the little URL field that WordPress provides by default in the comment form. It is not required that you place a link there but most people do it.

The links use the “rel=’nofollow’” attribute and I manually review all the comments. Once in a blue moon a spammer gets past my vigilance with a well-crafted generic comment. I have learned to be more suspicious and to sometimes search the Web for the 1-2 sentences that the spammers leave before approving comments.

The Problem Is Not the Links: It is the Lack of Research

Just 27% of digital marketers give their clients the very best results [infographic]

If there’s one thing that marketers are known for, it’s our ability to exaggerate and embellish. So, it’s somewhat surprising that in a recent SEMPO survey, just 27% of digital marketing agencies claim to be “very successful” in their efforts.

As if that isn’t bad enough, their ability to measure ROI from their efforts had dropped across all channels since 2012!

Measuring Digital Marketing Infographic

Journalists abusing Google’s “Right to Be Forgotten” Process?

Google is struggling with the European “right to be forgotten” process.

Journalist abuseBlah, blah, blah.

It’s learning as it goes.

Blah, blah, blah.

Has approved 53% of removal requests.

Blah, blah, blahdidy blah.

Claims journalists are trying to abuse the system.

Blah, bl….wait, what?

Yep, buried among Google’s continuing gripes about trying to implement the controversial European ruling is this:

Google said it had rejected a number of requests made by journalists, who wanted links to articles at publications where they no longer worked to be taken down, according to the company’s statement.

You don’t say.

Why in the world would they want to do that? Unless, they’re just trying to get their former employer’s content kicked out of Google. You know, so that their new boss benefits from less competition.

Improve your SEO impact with powerful competitor intelligence

As SEOs, we all know that keyword analysis can be a major challenge. Using existing data to build a content strategy has become increasingly difficult since Google started hiding most of the keyword information in Analytics behind “not provided.” Another challenge is the fact that Google Analytics only provides statistics on your own search referrals, telling you nothing about competitors.

5 obvious SEO trends for 2014 you’re probably ignoring anyway [infographic]

When you look at the five hot SEO trends for this year, you’ll probably nominate this infographic for “Obvious Infographic of the Year.”

That doesn’t mean you have a handle on all the trends listed, so let this be your wake up call! ;-)

5 SEO Trends for 2014(via)

SES London: @Fantomaster Explains Why Black Hat SEO Exists [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Ralph Tegtmeier (aka @Fantomaster) explains what black hat SEO is and why it’s needed.