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Just 27% of digital marketers give their clients the very best results [infographic]

If there’s one thing that marketers are known for, it’s our ability to exaggerate and embellish. So, it’s somewhat surprising that in a recent SEMPO survey, just 27% of digital marketing agencies claim to be “very successful” in their efforts.

As if that isn’t bad enough, their ability to measure ROI from their efforts had dropped across all channels since 2012!

Measuring Digital Marketing Infographic

Journalists abusing Google’s “Right to Be Forgotten” Process?

Google is struggling with the European “right to be forgotten” process.

Journalist abuseBlah, blah, blah.

It’s learning as it goes.

Blah, blah, blah.

Has approved 53% of removal requests.

Blah, blah, blahdidy blah.

Claims journalists are trying to abuse the system.

Blah, bl….wait, what?

Yep, buried among Google’s continuing gripes about trying to implement the controversial European ruling is this:

Google said it had rejected a number of requests made by journalists, who wanted links to articles at publications where they no longer worked to be taken down, according to the company’s statement.

You don’t say.

Why in the world would they want to do that? Unless, they’re just trying to get their former employer’s content kicked out of Google. You know, so that their new boss benefits from less competition.

Improve your SEO impact with powerful competitor intelligence

As SEOs, we all know that keyword analysis can be a major challenge. Using existing data to build a content strategy has become increasingly difficult since Google started hiding most of the keyword information in Analytics behind “not provided.” Another challenge is the fact that Google Analytics only provides statistics on your own search referrals, telling you nothing about competitors.

5 obvious SEO trends for 2014 you’re probably ignoring anyway [infographic]

When you look at the five hot SEO trends for this year, you’ll probably nominate this infographic for “Obvious Infographic of the Year.”

That doesn’t mean you have a handle on all the trends listed, so let this be your wake up call! ;-)

5 SEO Trends for 2014(via)

SES London: @Fantomaster Explains Why Black Hat SEO Exists [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Ralph Tegtmeier (aka @Fantomaster) explains what black hat SEO is and why it’s needed.

SES London: Top Tips for Keyword Research [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Alyeda Solis of WooRank to share her top tips on keyword research.

The 2014 SEOs Silver Linings Playbook

With all the discussion surrounding what’s not working quite as well in SEO – from SSL encryption, to panda, penguin and humming bird updates. I wanted to focus our attention to what’s really working for us and hence the SEOs Silver Linings Playbook!

I’d like to discuss a couple of advanced SEO tactics and analysis – that work.

Advanced SEO interlinking

Acquiring high authority links to your site and building up domain strength is great but how can you effectively leverage the strength of your internal pages to further boost pages that don’t rank as well.  That’s where advanced SEO interlinking comes in to play.

Identify internal linking prospects

The first step is identifying your high authority pages. There are multiple ways of doing this but I prefer SEOMoz or Ahrefs.