Marketing Pilgrim's “SEO” Channel

Marketing Pilgrim's SEO Channel is sponsored by AdLift, a niche Bay Area SEO Company focused on delivering digital marketing ROI.

5 obvious SEO trends for 2014 you’re probably ignoring anyway [infographic]

When you look at the five hot SEO trends for this year, you’ll probably nominate this infographic for “Obvious Infographic of the Year.”

That doesn’t mean you have a handle on all the trends listed, so let this be your wake up call! ;-)

5 SEO Trends for 2014(via)

SES London: @Fantomaster Explains Why Black Hat SEO Exists [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Ralph Tegtmeier (aka @Fantomaster) explains what black hat SEO is and why it’s needed.

SES London: Top Tips for Keyword Research [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Alyeda Solis of WooRank to share her top tips on keyword research.

The 2014 SEOs Silver Linings Playbook

With all the discussion surrounding what’s not working quite as well in SEO – from SSL encryption, to panda, penguin and humming bird updates. I wanted to focus our attention to what’s really working for us and hence the SEOs Silver Linings Playbook!

I’d like to discuss a couple of advanced SEO tactics and analysis – that work.

Advanced SEO interlinking

Acquiring high authority links to your site and building up domain strength is great but how can you effectively leverage the strength of your internal pages to further boost pages that don’t rank as well.  That’s where advanced SEO interlinking comes in to play.

Identify internal linking prospects

The first step is identifying your high authority pages. There are multiple ways of doing this but I prefer SEOMoz or Ahrefs.

Search Marketing Salaries Dropped 9% Last Year

The new SEMPO salary survey doesn’t hold much in the way of good news for those in the search marketing space.

According to the results, overall salaries dropped more than 9% last year. While that might set off alarm bells, you need to consider that there was a 10% increase in those joining the industry for the first time–and therefore dragging down the average salary. That said, the VP level salary is down considerably since 2007.

That’s your bad news, good news, bad news, sandwich for the day. :-)

SEMP Search Marketing Salaries 2013

Why I’m Thankful Matt Cutts Kneecapped Guest Posts for SEO

guest-postsMatt Cutts decided his next 30 day challenge would be to cause chaos and angst in the SEO community by announcing the demise of guest blogging as a tactic for getting backlinks.

It’s a lengthy post, with lots of justifications for the move, but boils down to this:

“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”

R.I.P. Keyword Data?

not-providedSearch marketers of the organic kind have all but accepted that they will no longer see anything other than “[not provided]” in their Google referral data. Keeping them going was the fact that Bing and Yahoo at least shared their keyword referral data–albeit with a significantly lower market share to pull from.

Now it appears the fat lady is warming up her voice, with news that Bing has ramped up its testing of encrypted search, possibly as a means to support Yahoo’s desire to go encrypted by Q1 of this year.

Will SEOs still be able to get keyword referral data from Bing? According to a Bing spokesperson…

“At this time we are still evolving our rollout of HTTPS at Bing. As we continue to develop our implementation, we will keep the SEO/SEM community needs top of mind and balance them with consumer privacy and security concerns.”