If you think about it, search engines are pretty smart. They can look at a block of text on your website and make a decision about whether you’re discussing the Stanley Cup playoffs or your grandmother’s chili. But as smart as they are, they can’t always pick up on the nuisances of a page and that’s where Schema.org comes in.
Google, Bing and Yahoo! have all announced their participation in the program and that’s gotta be some kind of landmark, right? Like Mr. Macy and Mr. Gimble shaking hands with Santa Claus? The idea is to develop a singular markup language for microdata sets that will allow all search engines to pick up on like bits of information across a variety of webpages.