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Bing, Google and Yahoo Collaborate on a Single Search Language

If you think about it, search engines are pretty smart. They can look at a block of text on your website and make a decision about whether you’re discussing the Stanley Cup playoffs or your grandmother’s chili. But as smart as they are, they can’t always pick up on the nuisances of a page and that’s where comes in.

Google, Bing and Yahoo! have all announced their participation in the program and that’s gotta be some kind of landmark, right? Like Mr. Macy and Mr. Gimble shaking hands with Santa Claus? The idea is to develop a singular markup language for microdata sets that will allow all search engines to pick up on like bits of information across a variety of webpages.

5 Free Tools to Measure Online Brand Awareness

This post comes from our SEO Channel Sponsor SEOmoz.

The concept of brand awareness has changed a lot in the past 10 years. Who knows your brand, what do they think, are they loyal and who are they? For many marketers, this is valuable stuff. But, before the days of the direct attribution provided by online marketing, companies had to rely on brand awareness studies to help understand the efficacy of their marketing efforts.

SEOmozMarketing Pilgrim’s SEO Channel is sponsored by SEOmoz, the leading provider of SEO tools and resources. Take a 30-day free trial, and see why over 10,000 marketers currently use SEOmoz PRO

In-House SEO: An Interview With Gordon Magee of Drs. Foster and Smith

You may be asking yourself, who in the world are Drs. Foster and Smith (DFS)? Well, that may be unless you are a pet owner. You see, Drs. Foster and Smith currently ranks #115 on the Internet Retailer 500. That list includes names like Amazon, Staples, Apple, Netflix and about 495 others who top the online commerce world. If there is anything you need for your pet, it’s likely you can find it on the site.

DFS has reported in the past total revenues between online and catalog sales of $250M annually with $155M of that coming online. As part of our desire to bring you information about the world of search from many perspectives, I was afforded the pleasure of interviewing Gordon Magee who heads up the online efforts for this very large and successful site.

What’s Working for SEO in 2011: A Review from London SMX

Gareth Davies of GSINC Ltd covered SMX London last week and filed this report.

With the latest Google Panda update, and the issues some webmasters have faced as a result of the update, attendees at this year’s SMX LONDON were looking for answers to what’s working for SEO in 2011.

The panel consisted of Mikkel deMib Svendsen, Christine Churchill and Max Thomas.

SMX London panel

SEO Has Evolved:

First up was Mikkel deMib Svendsen. Mikkel began by reminding attendees that when it comes to SEO, things are very different in 2011 to what has gone before.

In the 1990’s SEO was relatively easy…simple algorithms meant that SEO was mainly about on-page factors and search engines had very few (if any) people dedicated to fighting Spam. Today the search engine algorithms are very complex, and there are huge teams dedicated to fighting Spam.

Google Opens Inside Search Blog

If you follow Google’s series of blogs on the wide variety of areas that the company plays in there has always been one conspicuous absence. Among the LatLong, Mobile, AdWords blogs there has never been an actual Search blog. That is until this week with its new blog called Inside Search.

The first post from the blog reminds readers that it’s not like there has never been any posts about search. It’s just that there has never been a blog about search.

In the past we’ve published information about search on the Official Google Blog (more than 400 posts about search and more than 50 weekly wrap-ups), and webmaster-oriented posts on theWebmaster Central Blog (more than 300 posts). We also operate a help center for search and another for webmasters. That’s not to mention the search help forums which have more than 50,000 discussions, and the webmaster central help forums with more than 90,000. Combine this with YouTube channels and search conferences, and it’s safe to say we talk a lot about search.

Are You Ready for Knowledge Engine Optimization?

In what some may see as a matter of semantics, Google has made a shift in how they name positions internally with the word search being replaced by the term knowledge. When I first read this I wanted to dismiss it but on second thought that would be pretty hard to do since Google makes almost all its money from search.

So why this shift in terminology from the search engine giant? It could be that the Larry Page era is truly about taking Google beyond the current confines of being just a search company. They have been trying this for a while with various product introductions and little if any true success especially in the area of social. Maybe the shift in titles is about a sea change in the organization to not think search first?

Why Social Finally Works With Search

SEOmozMarketing Pilgrim’s SEO Channel is sponsored by SEOmoz, the leading provider of SEO tools and resources. Take a 30-day free trial, and see why over 10,000 marketers currently use SEOmoz PRO

"Why would I want to see what my Facebook friends "liked" or "shared" in my Google results?"

"Who cares whether my website has fewer +1s than the next guy if I have better content?"

"Tweets shouldn’t pass PageRank – what the heck does a Tweet tell me about whether a result answers my query?"