If you ever read any corporately generated content from content farm poster child, Demand Media, it won’t take long before you see the word disruptive. Here is the first sentence from content.demandmedia.com
Demand Media is a disruptive online media company. We’re doing things differently. And while we respect media’s heritage deeply, we respect its evolutionary potential even more.
Well, it looks like Demand’s world is being disrupted as well from the recent Google Panda update. In a post from this past weekend, Larry Fitzgibbon, Demand’s EVP of Media and Operations, was more or less forced to respond to some third party ‘data’ (from the company Sistrix who is making a name for its relatively unknown self by producing these Demand Media ‘insights’) that claimed that the recent Panda update in its many iterations really hurt the content farm machine and was rather disruptive to Demand’s bread and butter which is Google traffic.