If there is any subject that riles up the readership of Marketing Pilgrim or any other Internet marketing news outlet it’s the occasional ‘death of SEO’ call to arms. It’s the time when those with the most vitriol like to come out and defend the practice and call the person writing about it an idiot and many other sundry terms. It’s a time for release and anger by the SEO community at those who ‘don’t know anything’ about the practice. In short, it’s great theater that produces nothing of substance.
The latest version of this ‘SEO is a black art and ruins the online world for the common man (and journalist)’ mantra comes from the Ivy League of all places. Richard J. Tofel has written an article for Harvard’s Nieman Foundation entitled, “Someday the sun will set on SEO – and the business of news will be better for it”. Pretty provocative title for a guy who is writing for the art rather than the traffic, huh?