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Are You Ready for Knowledge Engine Optimization?

In what some may see as a matter of semantics, Google has made a shift in how they name positions internally with the word search being replaced by the term knowledge. When I first read this I wanted to dismiss it but on second thought that would be pretty hard to do since Google makes almost all its money from search.

So why this shift in terminology from the search engine giant? It could be that the Larry Page era is truly about taking Google beyond the current confines of being just a search company. They have been trying this for a while with various product introductions and little if any true success especially in the area of social. Maybe the shift in titles is about a sea change in the organization to not think search first?

Why Social Finally Works With Search

SEOmozMarketing Pilgrim’s SEO Channel is sponsored by SEOmoz, the leading provider of SEO tools and resources. Take a 30-day free trial, and see why over 10,000 marketers currently use SEOmoz PRO

"Why would I want to see what my Facebook friends "liked" or "shared" in my Google results?"

"Who cares whether my website has fewer +1s than the next guy if I have better content?"

"Tweets shouldn’t pass PageRank – what the heck does a Tweet tell me about whether a result answers my query?" 

Disruptive Demand Media Fights Disruptive Third Party Claims

If you ever read any corporately generated content from content farm poster child, Demand Media, it won’t take long before you see the word disruptive. Here is the first sentence from content.demandmedia.com

Demand Media is a disruptive online media company. We’re doing things differently. And while we respect media’s heritage deeply, we respect its evolutionary potential even more.

Well, it looks like Demand’s world is being disrupted as well from the recent Google Panda update. In a post from this past weekend, Larry Fitzgibbon, Demand’s EVP of Media and Operations, was more or less forced to respond to some third party ‘data’ (from the company Sistrix who is making a name for its relatively unknown self by producing these Demand Media ‘insights’) that claimed that the recent Panda update in its many iterations really hurt the content farm machine and was rather disruptive to Demand’s bread and butter which is Google traffic.

Is a Little Shine Coming Off the In-House SEO Model?

The recent 2011 annual report from SEMPO (Search Engine Marketing Professional Organization) and Econsultancy gives some data that can make one wonder a bit. The survey is of mostly North American companies and agencies in the search game.

The question I have is about the use (or dare I say popularity) of the in-house SEO model. In-house SEO’s are just that: staffers on a company payroll that have the job of search engine optimization for an organization’s particular needs. SEO agencies ran the show for the start of the SEO era but as more and more people became skilled in the SEO arts more companies decided to bring that function in house. The chart below, however, shows the cycle might be possibly changing again.

Bing Powered Search Hits 30% Share

I wrote a while back to wake me up when Bing powered search (combined market share of Yahoo and Bing search) reached 40%. Well, in March a new plateau was reached as the two search entities combined to hit 30% so I may now have one eye open. Experian’s Hitwise reports these numbers.

This is a good sign for Bing powered search as Google’s slip in share looks to be directly contributable to the increase in searches using the Bing search engine. The next step that Bing needs to see is a true second place position over Yahoo. Bing has poured untold millions into building its brand while Yahoo is just coasting on what it gained long ago. In fact, what advertising do you see about Yahoo search? I don’t see any but then again I also don’t see it all by a long shot.

Tools Used to Manage the SEOmoz Community

(The following post was written by Jen Lopez of SEOmoz, the Marketing Pilgrim SEO Channel sponsor. If there was ever a discipline that was community oriented it’s SEO. Here’s how one of the top players in the industry handles it.)

As the Community Manager for SEOmoz, I see our community as a number of areas: Any interactions that take place with members on our own site, on Social Media sites (mainly Facebook and Twitter) and in-person. So when it comes to how to “manage” the community it’s not totally cut and dry. As most Community Managers do, I find myself putting on my Customer Service hat one second and my Marketing hat the next. It’s a role that changes almost constantly and I rarely finish tasks I set for myself the first day I set them, as the community always comes first.

Marketing Pilgrim Welcomes Our New SEO Channel Sponsor

We are excited to announce SEOmoz as our new channel sponsor for the SEO Channel at Marketing Pilgrim. We are partnering with SEOmoz to bring our readers great SEO information to help stay on top the complex world of search engine optimization. SEOmoz joins Trackur who currently sponsors our Reputation channel.

At Marketing Pilgrim we are looking to partner with world class organizations like SEOmoz for other news and information channels like PPC, social media, web analytics, Internet law, mobile, local, search industry and more. With the Internet space being so dynamic and ever changing our readers are looking for information in all areas of Internet marketing space so that they can perform their duties armed with the most current data to keep them ahead of the competition. By putting the news into these channels our hope is to help readers make sense of the news through it being organized in the areas they are most interested in.