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Top 4 Reasons to Abandon SEO

As an online marketing consultant I’m always preaching the value of SEO, but every now and then a website owner crosses my desk where I advise them to abandon their SEO efforts (cue the boos and hisses). I’ve compiled a list of the reasons I feel justify abandoning your SEO efforts and I hope it leaves you thinking about the value of all of your marketing campaigns and how they fit into your overall strategy.

1. None of your sales come from your website.

The Free Google Ride is Over for Lazy SEOs & Keyword Domain Names

There’s a lot of discussion surrounding a new video from Matt Cutts.

In it, the prominent Google engineer explains why you should not be swayed into registering a domain name that includes the keywords you are likely to target for your SEO efforts. He provides many examples of successful companies that have a branded domain name–and not a keyworded one.

Then he drops somewhat of a bombshell for all those SEOs that have been relying on the keyword in the domain to do all the heavy-lifting:

Google Adds Eject Button for Content Farms

Google is taking more steps to create a truly personal search experience. Now, if you don’t like results from a site you a can remove those results from that domain completely from your future searches. Talk about the ability to get rid of content farms!

The Google blog states

You’ve probably had the experience where you’ve clicked a result and it wasn’t quite what you were looking for. Many times you’ll head right back to Google. Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality. For times like these, you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to “Cached” that reads “Block all example.com results.”

Google Leads in Overall Search While Bing Powered Search Leads in Success Rate

It’s time for the monthly pondering of whether Google is losing its strangehold on the lead in search market in the US. Experian Hitwise has released its numbers for February 2011.

In Google’s position any move backwards is considered trouble so a 2% decrease from January to February is not great news. Bing powered search, on the other hand, continues to show progress moving up 4% from January.

Where Bing claims victory is in Experian’s metric of search success rate. Those numbers are unchanged with Bing doing very well compared to its nemesis.

Month to month numbers are hard to draw conclusions from but Bing continues to inch forward and Google seems to have stalled. Of course stalling is relative when your market share is twice that of your nearest competitor which consists of two outlets rather than Google’s single platform.

An Ivy League Call for the Sunset of SEO

If there is any subject that riles up the readership of Marketing Pilgrim or any other Internet marketing news outlet it’s the occasional ‘death of SEO’ call to arms. It’s the time when those with the most vitriol like to come out and defend the practice and call the person writing about it an idiot and many other sundry terms. It’s a time for release and anger by the SEO community at those who ‘don’t know anything’ about the practice. In short, it’s great theater that produces nothing of substance.

The latest version of this ‘SEO is a black art and ruins the online world for the common man (and journalist)’ mantra comes from the Ivy League of all places. Richard J. Tofel has written an article for Harvard’s Nieman Foundation entitled, “Someday the sun will set on SEO – and the business of news will be better for it”. Pretty provocative title for a guy who is writing for the art rather than the traffic, huh?

35 Killer Tips from London SES 2011

SES GraphicThis year London SES was held at the Queen Elizabeth conference centre in Westminster. The London show attracted attendees from all over the UK, Europe and Asia making SES a hub for both European and international SEOs. The 2011 event showcased some excellent speakers who covered a range of topics from link building to conversions.

Here are our 35 top tips from the London show.

1. Content Marketing:

Lee Odden at London SES

“You need to understand what your customers want. What do they want to consume? What do they want to learn from or share?”
Lee Odden – www.toprankblog.com

“Rich content can open doors for influencing customers and clients, it can draw in business, attract talent and save costs on recruitment. It can also make money from marketing partners”
Lee Odden

Google Update: Who Are the Biggest Losers?

When Google set its sights on removing content farms from search results, everyone expected Demand Media to be the biggest loser. But according to a data set provided by Sistrex Demand Media’s biggest offender eHow, not only didn’t take the bullet, they actually gained in a few areas.

So who did take the hit? Sistrex compared one million keywords before and after the change and announced that the top three biggest losers were WiseGeek.com, ezinearticles and Suite 101.

WiseGeek’s owner told the Wall Street Journal:

“We got unfairly lumped with a lot of players that had much lower-quality content. We’re not perfect, but I vouch for the quality of our content.”