With all the discussion surrounding what’s not working quite as well in SEO – from SSL encryption, to panda, penguin and humming bird updates. I wanted to focus our attention to what’s really working for us and hence the SEOs Silver Linings Playbook!
I’d like to discuss a couple of advanced SEO tactics and analysis – that work.
Acquiring high authority links to your site and building up domain strength is great but how can you effectively leverage the strength of your internal pages to further boost pages that don’t rank as well. That’s where advanced SEO interlinking comes in to play.
The new SEMPO salary survey doesn’t hold much in the way of good news for those in the search marketing space.
According to the results, overall salaries dropped more than 9% last year. While that might set off alarm bells, you need to consider that there was a 10% increase in those joining the industry for the first time–and therefore dragging down the average salary. That said, the VP level salary is down considerably since 2007.
That’s your bad news, good news, bad news, sandwich for the day.
Matt Cutts decided his next 30 day challenge would be to cause chaos and angst in the SEO community by announcing the demise of guest blogging as a tactic for getting backlinks.
It’s a lengthy post, with lots of justifications for the move, but boils down to this:
“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”
Search marketers of the organic kind have all but accepted that they will no longer see anything other than “[not provided]” in their Google referral data. Keeping them going was the fact that Bing and Yahoo at least shared their keyword referral data–albeit with a significantly lower market share to pull from.
Now it appears the fat lady is warming up her voice, with news that Bing has ramped up its testing of encrypted search, possibly as a means to support Yahoo’s desire to go encrypted by Q1 of this year.
Will SEOs still be able to get keyword referral data from Bing? According to a Bing spokesperson…
“At this time we are still evolving our rollout of HTTPS at Bing. As we continue to develop our implementation, we will keep the SEO/SEM community needs top of mind and balance them with consumer privacy and security concerns.”
I’ve put a lot of time and effort into this post and hope everyone reading finds it valuable. Typically a post like this will just attack what the client is doing wrong and how it inhibits the agency from getting results. In this post, I wanted to break it down across both the agency side as well as client side because as of right now, there’s still a lot of room for improvement on both sides.
Let’s start agency side because most marketers working for agencies have no problem pointing the finger of blame the clients way because they are “the guru”, not the client. I think it’s important to take a good hard look at yourself before you start blaming others. Let’s go…
We previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant, and tickled the idea of there being something we don’t quite understand as the future of SEO.
And so we begin…
The Previously-Unspoken Ranking Factors where Content is the Only Way to Compete
As humans, we suffer from Adaptive Bias. As marketers with Adaptive Bias, we suffer from trying to fit the square peg of social metrics into the round hole of search rankings.
What we don’t know – because we’re not looking at it – is how other factors are influencing search engine rankings.
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