Marketing Pilgrim's “SEO” Channel

Marketing Pilgrim's SEO Channel is sponsored by AdLift, a niche Bay Area SEO Company focused on delivering digital marketing ROI.

R.I.P. Keyword Data?

not-providedSearch marketers of the organic kind have all but accepted that they will no longer see anything other than “[not provided]” in their Google referral data. Keeping them going was the fact that Bing and Yahoo at least shared their keyword referral data–albeit with a significantly lower market share to pull from.

Now it appears the fat lady is warming up her voice, with news that Bing has ramped up its testing of encrypted search, possibly as a means to support Yahoo’s desire to go encrypted by Q1 of this year.

Will SEOs still be able to get keyword referral data from Bing? According to a Bing spokesperson…

“At this time we are still evolving our rollout of HTTPS at Bing. As we continue to develop our implementation, we will keep the SEO/SEM community needs top of mind and balance them with consumer privacy and security concerns.”

Ten Reasons Why Your SEO Agency Just Ain’t Getting It Done!

seo octI’ve put a lot of time and effort into this post and hope everyone reading finds it valuable. Typically a post like this will just attack what the client is doing wrong and how it inhibits the agency from getting results. In this post, I wanted to break it down across both the agency side as well as client side because as of right now, there’s still a lot of room for improvement on both sides.

Let’s start agency side because most marketers working for agencies have no problem pointing the finger of blame the clients way because they are “the guru”, not the client. I think it’s important to take a good hard look at yourself before you start blaming others. Let’s go…

The Why and How for the Evolution of Link Building as Content Marketing (Part 2)

content marketingWe previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant, and tickled the idea of there being something we don’t quite understand as the future of SEO.

And so we begin…

The Previously-Unspoken Ranking Factors where Content is the Only Way to Compete

As humans, we suffer from Adaptive Bias. As marketers with Adaptive Bias, we suffer from trying to fit the square peg of social metrics into the round hole of search rankings.

What we don’t know – because we’re not looking at it – is how other factors are influencing search engine rankings.

Stop Link Building For Penguin

linkbuilding“Hey, we need some links. Can you get them for us?”

“We got hit by penguin! We need you to get us some better links than the last agency got us.”

The more client work that gets sent my way, the more requests I see for links. Which is no big deal, but when the site has no resources on it, much less a blog, I get a nervous twitch in my right eye. I mean that could also be the caffeine getting to me, but I’m not one for stopping coffee cold turkey to find out.

How do you come up with the missing resources?

The Why and How for the Evolution of Link Building as Content Marketing (Part 1)

link building.bwI first want to get three things out of the way:

Link building is not dead.
Link building is still imperative to any SEO efforts.
The “old” ways of link building are still valuable.
But things have changed for you as a marketer.

And this change is only the beginning.

Here’s where you are now, and where you’re going as an SEO, link builder, and content marketer.

The Four Axioms of Search Engines and Relevance

Search engines are here for one thing: To provide the most relevant search results for its users.

That’s it. Nothing else.

Search engines do not care that you rely on their traffic to make money as a marketer or webmaster. And in the ways that they do care (e.g. making Google Analytics free), they only care about because it helps them fulfill on their promise to their users.

Google Plus and Authorship Impact on Search Listings

googleauthorshipA study released this week by Conductor.com found that postings from Google Plus personal accounts have seen a 10% increase in page 1 organic search placement in Google for the time period of January 2012 to May 2013. The analysis was performed by conducting personal brand searches (i.e. name searches) for 500 of the world’s top tech writers. Conductor found that 9 out of 10 tech writers in the analysis have a Google Plus account and 74% of those with Google Plus accounts had taken the step of setting up Google Authorship.

So They Have Google Plus Accounts. What’s the Big Deal?

Study: Search and Email Trump Social for Online Selling

Let the debate begin. Just from the title of this post social media experts and gurus are climbing off the mountaintop to defend the viability of social media as a real sales tool.

Relax folks. It’s only one study but its findings are very interesting. The study was conducted by Custora which describes its service as a predictive analytics platform for e-commerce marketing teams. Wired shared the results and the chart below should be plenty to feed on initially.

custora_1-660x438

What should you take away from this data? Here is what Wired’s Marcus Wohlsen offered