Search marketers of the organic kind have all but accepted that they will no longer see anything other than “[not provided]” in their Google referral data. Keeping them going was the fact that Bing and Yahoo at least shared their keyword referral data–albeit with a significantly lower market share to pull from.
Now it appears the fat lady is warming up her voice, with news that Bing has ramped up its testing of encrypted search, possibly as a means to support Yahoo’s desire to go encrypted by Q1 of this year.
Will SEOs still be able to get keyword referral data from Bing? According to a Bing spokesperson…
“At this time we are still evolving our rollout of HTTPS at Bing. As we continue to develop our implementation, we will keep the SEO/SEM community needs top of mind and balance them with consumer privacy and security concerns.”