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The Why and How for the Evolution of Link Building as Content Marketing (Part 1)

link building.bwI first want to get three things out of the way:

Link building is not dead.
Link building is still imperative to any SEO efforts.
The “old” ways of link building are still valuable.
But things have changed for you as a marketer.

And this change is only the beginning.

Here’s where you are now, and where you’re going as an SEO, link builder, and content marketer.

The Four Axioms of Search Engines and Relevance

Search engines are here for one thing: To provide the most relevant search results for its users.

That’s it. Nothing else.

Search engines do not care that you rely on their traffic to make money as a marketer or webmaster. And in the ways that they do care (e.g. making Google Analytics free), they only care about because it helps them fulfill on their promise to their users.

Google Plus and Authorship Impact on Search Listings

googleauthorshipA study released this week by Conductor.com found that postings from Google Plus personal accounts have seen a 10% increase in page 1 organic search placement in Google for the time period of January 2012 to May 2013. The analysis was performed by conducting personal brand searches (i.e. name searches) for 500 of the world’s top tech writers. Conductor found that 9 out of 10 tech writers in the analysis have a Google Plus account and 74% of those with Google Plus accounts had taken the step of setting up Google Authorship.

So They Have Google Plus Accounts. What’s the Big Deal?

Study: Search and Email Trump Social for Online Selling

Let the debate begin. Just from the title of this post social media experts and gurus are climbing off the mountaintop to defend the viability of social media as a real sales tool.

Relax folks. It’s only one study but its findings are very interesting. The study was conducted by Custora which describes its service as a predictive analytics platform for e-commerce marketing teams. Wired shared the results and the chart below should be plenty to feed on initially.

custora_1-660x438

What should you take away from this data? Here is what Wired’s Marcus Wohlsen offered

Matt Cutts Says “Pretty Much Every SEO Should Watch This Video”, So Watch It!

Matts Cutts says that just about every SEO needs to watch this video. Don’t believe us? Here you go.


We know a few readers might fall into that category, so here you go.

Female Entrepreneurs Say SEO and Social Media Are the Future of SMB Marketing

web-women-owned-businessBeing an entrepreneur is tough. Being a female entrepreneur is tougher but we’ve come a long way since Avon opened the door for women back at the turn of the century. From computers to cupcakes, women are making their own way with both brick and mortar businesses and online ventures.

A recent survey conducted by Web.com Group, Inc. and the National Association of Women Business Owners (NAWBO) shows an uptick in optimism among women entrepreneurs. 81% of those surveyed felt good about where their business was headed and 85% thought 2013 was going to be the year of the female entrepreneur.

Four Things You Must Be Willing To Do To Win At SEO

SEO-1I’ve worked with a lot of clients during my career as an online marketer. What I’ve found is there are two types of clients, those who are “all in” and those who want to “pass the baton” and believe it or not those clients who are “all in” have a higher percentage of success and ROI than those who just don’t want to deal with it and pass their agency the baton. In today’s post, I want to talk about four things your business must be willing to do to win at SEO.

Every Member of The Organization Is Part of The Marketing Department

This is probably the most important thing that any business can implement to help drive business growth and help with SEO and other marketing initiatives. Gone are the days when the marketing department consists of a few individuals, if you want to win, every member of your company needs to be involved in the following:

Search and Social Trends Examined. Do You Agree?

Since SEOmoz released their findings from the 2012 survey of the SEO industry you have had some time to digest it. Perhaps so much has happened since its release that you have had to time to forget it as well.

Don’t worry, eMarketer (good looking redesign, by the way) has done its usual bang up job with summarizing the findings in a quick chart and I wanted to share this with you for something to ponder on this fine Friday morning.

Now here is my question.