Google continues to jumble up the search and social media landscape by today introducing Google+ Local. The ‘new’ offering is designed to replace Google Places but it does and doesn’t do that on several levels. Sound a bit confusing? Well, rather than us adding our two cents to an already crowded conversation let’s take a look around and see what others are saying about this change in the local Internet ecosystem.
First, from Google. Let’s call this the evangelical update.
Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+. Google+ Local helps people like my husband turn a craving—“Wow, I need brunch”—into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google.