Marketing Pilgrim's “SEO” Channel

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Search and Social Trends Examined. Do You Agree?

Since SEOmoz released their findings from the 2012 survey of the SEO industry you have had some time to digest it. Perhaps so much has happened since its release that you have had to time to forget it as well.

Don’t worry, eMarketer (good looking redesign, by the way) has done its usual bang up job with summarizing the findings in a quick chart and I wanted to share this with you for something to ponder on this fine Friday morning.

Now here is my question.

Can We Hit the Reset Button on Google Plus?

We’ve now lived with Google Plus for a little more than a year and I want to ask an important question: can we hit a big “reset” button on Google Plus? I don’t mean on the social network itself, but rather the way we, as marketers, think about and approach the platform.

There is not a day that goes by where we don’t hear some kind of griping and complaining about the social network (I know, I know, Google says it isn’t a “social network.” Point taken. But it is in the social space and it is a network, so work with me here.). To be fair, Google Plus has its fair share of challenges, but I believe that we’ve missed the point of how to use the network. It isn’t Facebook. This isn’t the place where you go to hang out with your long-lost best friend from 8th grade. This isn’t the place to build the unofficial timeline of your life and put it on display for the world (at least, not yet). No, I believe Google Plus is something completely different all together.

Sponsor: The State of SEO and Internet Marketing

The world of SEO and Internet marketing has experienced more change in the past year than just about any other industry. From Penguins to Pandas to tweets and likes the convergence of all of the digital marketing world is happening rapidly and those in the industry are more aware than ever.

Join our Inbound Marketing sponsor HubSpot’s Founder and CTO Dharmesh Shah and the CEO of SEOmoz, Rand Fishkin on Monday August 20 at 1:00 pm EST as they unveil the results of the 2012 State of SEO and Internet Marketing survey.

SPONSOR: New International SEO eBook from HubSpot

SEO is something that gets more and more complicated as we continue to watch the intersection of search, social and just about everything else in the online space. This is something that can be troubling for those that are primarily marketing to one country or one region of the world.

That complexity gets ratcheted up several notches when you have the task of doing SEO for international sites. Any number of issues can crop up.

Our Inbound Marketing channel sponsor, HubSpot, has put together a free eBook to help SEO’s navigate this special area of the Internet marketing world.

In this eBook, you’ll learn how to:

* Launch a globally-optimized website
* Master on-page SEO strategies
* Generate inbound links from your target countries
* Make sure your website loads properly across the globe

SEO, Digital Marketing and the World of Indie Films

When we talk about SEO we are oftentimes talking about SEO for business products. We want to have our content come up during the discovery process that customers and prospective customers go through as often as possible. That can be intensely competitive when you are trying to market and sell things like life insurance or women’s shoes or (insert product here). But what about independent films?

Huh? How did we get here? Well, an email from the Co-founder and President of independent film company One World Studios Ltd., Zack Coffman, started the process. You see Zack gets it and simply notified us here at Marketing Pilgrim that had mentioned us as a top resource in an SEO post he did on the Sundance Institute’s site.

Google’s SEO Essentials for Startups

Since we have a lot of SEO’s who read Marketing Pilgrim, we figured we would just share this with you. It was posted today on the Google Developer’s blog. It is essentially a 10 minute SEO guide for startups. I bet it wasn’t long ago that Google cringed when others did this kind of thing now the are doing it! Oh how the times have changed.

We figured why not let you watch it, draw your own conclusions and see if Google is giving the best information for the startups of the world.

Your thoughts?

Will Google+ Local Get Good Reviews?

Google continues to jumble up the search and social media landscape by today introducing Google+ Local. The ‘new’ offering is designed to replace Google Places but it does and doesn’t do that on several levels. Sound a bit confusing? Well, rather than us adding our two cents to an already crowded conversation let’s take a look around and see what others are saying about this change in the local Internet ecosystem.

First, from Google. Let’s call this the evangelical update.

Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+. Google+ Local helps people like my husband turn a craving—“Wow, I need brunch”—into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google.