Marketing Pilgrim's “SEO” Channel

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Sponsor: The State of SEO and Internet Marketing

The world of SEO and Internet marketing has experienced more change in the past year than just about any other industry. From Penguins to Pandas to tweets and likes the convergence of all of the digital marketing world is happening rapidly and those in the industry are more aware than ever.

Join our Inbound Marketing sponsor HubSpot’s Founder and CTO Dharmesh Shah and the CEO of SEOmoz, Rand Fishkin on Monday August 20 at 1:00 pm EST as they unveil the results of the 2012 State of SEO and Internet Marketing survey.

SPONSOR: New International SEO eBook from HubSpot

SEO is something that gets more and more complicated as we continue to watch the intersection of search, social and just about everything else in the online space. This is something that can be troubling for those that are primarily marketing to one country or one region of the world.

That complexity gets ratcheted up several notches when you have the task of doing SEO for international sites. Any number of issues can crop up.

Our Inbound Marketing channel sponsor, HubSpot, has put together a free eBook to help SEO’s navigate this special area of the Internet marketing world.

In this eBook, you’ll learn how to:

* Launch a globally-optimized website
* Master on-page SEO strategies
* Generate inbound links from your target countries
* Make sure your website loads properly across the globe

SEO, Digital Marketing and the World of Indie Films

When we talk about SEO we are oftentimes talking about SEO for business products. We want to have our content come up during the discovery process that customers and prospective customers go through as often as possible. That can be intensely competitive when you are trying to market and sell things like life insurance or women’s shoes or (insert product here). But what about independent films?

Huh? How did we get here? Well, an email from the Co-founder and President of independent film company One World Studios Ltd., Zack Coffman, started the process. You see Zack gets it and simply notified us here at Marketing Pilgrim that had mentioned us as a top resource in an SEO post he did on the Sundance Institute’s site.

Google’s SEO Essentials for Startups

Since we have a lot of SEO’s who read Marketing Pilgrim, we figured we would just share this with you. It was posted today on the Google Developer’s blog. It is essentially a 10 minute SEO guide for startups. I bet it wasn’t long ago that Google cringed when others did this kind of thing now the are doing it! Oh how the times have changed.

We figured why not let you watch it, draw your own conclusions and see if Google is giving the best information for the startups of the world.

Your thoughts?

Will Google+ Local Get Good Reviews?

Google continues to jumble up the search and social media landscape by today introducing Google+ Local. The ‘new’ offering is designed to replace Google Places but it does and doesn’t do that on several levels. Sound a bit confusing? Well, rather than us adding our two cents to an already crowded conversation let’s take a look around and see what others are saying about this change in the local Internet ecosystem.

First, from Google. Let’s call this the evangelical update.

Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+. Google+ Local helps people like my husband turn a craving—“Wow, I need brunch”—into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google.

Google Seeing Increase in Search Activity Following Changes

Google has certainly been stirring the search soup as of late with the Penguin update and introduction of the knowledge graph. All in all, it’s a good thing that the search giant is not sitting on its hands and waiting for something to happen but rather driving change, especially in the place where it is truly the king. Dabble in social if you will, Google, but if the search stronghold begins to fray at the edges then all bets are off for sure.

So how have some of these changes impacted the folks who use Google? Well, to hear Google tell it to the Wall Street Journal, it seems like it’s going pretty well.

SEO’s Need A Laugh Too

This video which was put together by UK SEO Sam Applegate is making the rounds (hat tip to Gareth Hoyle and Barry Schwartz for spreading the word as well).

We’re running it because A) it’s pretty funny B) we trust that Matt Cutts has a good sense of humor and C) it’s pretty funny.

Enjoy and don’t take a single “Um” seriously.