Marketing Pilgrim's “SEO” Channel

Marketing Pilgrim's SEO Channel is sponsored by AdLift, a niche Bay Area SEO Company focused on delivering digital marketing ROI.

SEO, Digital Marketing and the World of Indie Films

When we talk about SEO we are oftentimes talking about SEO for business products. We want to have our content come up during the discovery process that customers and prospective customers go through as often as possible. That can be intensely competitive when you are trying to market and sell things like life insurance or women’s shoes or (insert product here). But what about independent films?

Huh? How did we get here? Well, an email from the Co-founder and President of independent film company One World Studios Ltd., Zack Coffman, started the process. You see Zack gets it and simply notified us here at Marketing Pilgrim that had mentioned us as a top resource in an SEO post he did on the Sundance Institute’s site.

Google’s SEO Essentials for Startups

Since we have a lot of SEO’s who read Marketing Pilgrim, we figured we would just share this with you. It was posted today on the Google Developer’s blog. It is essentially a 10 minute SEO guide for startups. I bet it wasn’t long ago that Google cringed when others did this kind of thing now the are doing it! Oh how the times have changed.

We figured why not let you watch it, draw your own conclusions and see if Google is giving the best information for the startups of the world.

Your thoughts?

Will Google+ Local Get Good Reviews?

Google continues to jumble up the search and social media landscape by today introducing Google+ Local. The ‘new’ offering is designed to replace Google Places but it does and doesn’t do that on several levels. Sound a bit confusing? Well, rather than us adding our two cents to an already crowded conversation let’s take a look around and see what others are saying about this change in the local Internet ecosystem.

First, from Google. Let’s call this the evangelical update.

Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+. Google+ Local helps people like my husband turn a craving—“Wow, I need brunch”—into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google.

Google Seeing Increase in Search Activity Following Changes

Google has certainly been stirring the search soup as of late with the Penguin update and introduction of the knowledge graph. All in all, it’s a good thing that the search giant is not sitting on its hands and waiting for something to happen but rather driving change, especially in the place where it is truly the king. Dabble in social if you will, Google, but if the search stronghold begins to fray at the edges then all bets are off for sure.

So how have some of these changes impacted the folks who use Google? Well, to hear Google tell it to the Wall Street Journal, it seems like it’s going pretty well.

SEO’s Need A Laugh Too

This video which was put together by UK SEO Sam Applegate is making the rounds (hat tip to Gareth Hoyle and Barry Schwartz for spreading the word as well).

We’re running it because A) it’s pretty funny B) we trust that Matt Cutts has a good sense of humor and C) it’s pretty funny.

Enjoy and don’t take a single “Um” seriously.

SEOmoz Links to $18M in VC Funding

In a move that will make many SEO tool makers hearts flutter, SEOmoz, one of the most widely recognized and revered creator of tools and software for the Internet marketer, received $18 million in VC funding from Brad Feld of Foundry Group and Ignition Partners.

Forbes reported

Not only is this round of funding significant for SEOmoz, which has previously failed at attempts to secure funding, but Foundry’s investment in SEOmoz is the largest single amount the the firm has ever made, as they typically only invest early stage. Ignition contributed $3mm to the round, and Foundry Group contributed $15mm towards this round of funding.

Explaining Google Search in Under 8 Minutes

This video comes from Google’s Matt Cutts and attempts to answer a pretty big question in a very short period of time.

Part history lesson, part education in the indexing process and pretty well done, it’s worth a look. Of course, if you are a “rock star ninja maven master guru ” of the search world you may find this beneath you. Oh well! For those who want to take a look, enjoy.