Marketing Pilgrim's “SEO” Channel

Sponsor Marketing Pilgrim's SEO Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

In a Shocker, Google Algorithm Update Favors User Experience

The SEO community is all atwitter (that’s an actual word folks that even existed long before 2006) about the latest change to the Google algorithm. There is the usual “Name the Change” stupidity but that’s just a distraction. Apparently, so are too many ads above the fold on a website according to Google.

From the Webmaster Central blog yesterday

In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

Google’s “Search Plus Your World” to Kill Facebook and Twitter?

This post comes from our SEO channel sponsor Link Assistant.

There we go, folks. Barely had 2012 begun, when Google, the search engine that never sleeps, rolled out an unprecedentedly refreshing mode for its search results – Search Plus Your World.

Search plus Your World mixes “regular” (told you “regular” was relative) search results with various Web 2.0 pages associated with YOU, displaying different things you intended to share, say, only with your friends on Google+, right within the search results.

As creepy as it sounds, now, if you feed Google some obscure keyword and this keyword is present somewhere on your/your friends’ social media pages, those pages will most likely get included into your search results. And, the outcome can be quite surprising: for example, I performed a search for “5-star hotel” today and got this highly “relevant” share from a colleague:

Yahoo! Site Explorer Is Dead – What Are the Alternatives?

This post comes from our SEO channel sponsor Link Assistant.

In the SEO world, November 21, 2011 was quite a day for many. In case you didn’t know, this is the day Yahoo! Site Explorer, a free and awesome backlink research service, ceased to exist.

Why was Yahoo! Site Explorer so immensely popular with SEO-optimizers? Well, first, it was free. Second, it offered one of the biggest backlink data sources on the Web. And third, it was very simple to use. So, now, with this one-of-a-kind backlink research tool gone, the game has changed, and there are several things to keep in mind:

– The amount of backlink data available for SEO analysis has decreased manifold (since Yahoo! Site Explorer had about the biggest index). As of now, there is hardly a database around that matches up to the scale of Yahoo!’s abolished databank.

Google Creates Rich Resource for Rich Snippets

Everyone is looking for an edge in the search engines. We got that.

Seeking the advice of everyone and their brother who has tried to game Google’s system is one way to handle this “game”. It’s not the one we recommend by any means but that doesn’t stop a lot of people from trying.

Probably one of the most effective ways to build a sound website foundation is to follow some of the suggestions Google offers to everyone. You might say, if everyone is doing it then we all look alike so how does that help? Well, it’s simple. Not everyone does the basics well. And if Google is going to give you information in a quick 10 video series about rich snippets why not take the time and the advice and put it to good use?

Here’s the introductory video

A Winning Framework for SEO Reporting

This post was written by our SEO Channel sponsor, Link Assistant.

Inspired by an awesome talk by Vanessa Fox, Max Thomas and Marty Weintraub at SMX East (the one that took the Internet by storm), we’d like to continue the SEO reporting topic and investigate into what makes a solid modern-day SEO report.

Gone are the days when rankings were the only report filed by SEO’s. The industry has matured and clients have gotten much more SEO-savvy, which calls for some new standards in SEO reporting.

In this respect, what’s important to understand is that whether running an online or an offline business, marketing executives and business owners always keep track of at least one financial indicator – profit. In a very simplistic decision-making model, a manager would make decisions based on what impact they have on the profit. Thus, there should be proper reporting mechanisms in place that help one determine if certain steps are going to generate loss or yield extra revenue.

ShopCity Opts for FTC Over SEO

Remember over the summer when we asked you, the SEO expert, to be the judge and jury on ShopCity and its complaints regarding Google’s alleged mistreatment of the sites? It was one of our most spirited post interactions in quite some time (we love how intense SEO’s get when given a challenge).

Essentially the readers of Marketing Pilgrim gave ShopCity A LOT of free SEO advice. It was even a place where ShopCity’s CEO, Colin Pape got into the mix. To his credit, he soaked up all the free offerings readily while trying to defend his tenuous position regarding Google’s apparent lack of respect for his some 8,000 domains.

Weekly Roundups for Tweets & Links in Under an Hour a Week

Content marketing occurs in one of two ways: Creation & Curation. Creation is where you’re creating new content, curation is where you’re aggregating and/or organizing information that already exists. One of the most effective ways curate content in a way that builds relationships and links is to create a weekly roundup of all of the great content that’s been produced in your industry. The problem? It can take a lot of time. The solution? Read on.

We’ve designed a process that, once setup, takes less than an hour a week to quickly discover, prioritize, tweet and curate your industry’s best news into a single, weekly roundup post. The key here is putting the right tools and processes in place and letting those do the work for you, while you’re making your own marketing judgement calls at all of the right times and places.