Marketing Pilgrim's “SEO” Channel

Sponsor Marketing Pilgrim's SEO Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Google Creates Rich Resource for Rich Snippets

Everyone is looking for an edge in the search engines. We got that.

Seeking the advice of everyone and their brother who has tried to game Google’s system is one way to handle this “game”. It’s not the one we recommend by any means but that doesn’t stop a lot of people from trying.

Probably one of the most effective ways to build a sound website foundation is to follow some of the suggestions Google offers to everyone. You might say, if everyone is doing it then we all look alike so how does that help? Well, it’s simple. Not everyone does the basics well. And if Google is going to give you information in a quick 10 video series about rich snippets why not take the time and the advice and put it to good use?

Here’s the introductory video

A Winning Framework for SEO Reporting

This post was written by our SEO Channel sponsor, Link Assistant.

Inspired by an awesome talk by Vanessa Fox, Max Thomas and Marty Weintraub at SMX East (the one that took the Internet by storm), we’d like to continue the SEO reporting topic and investigate into what makes a solid modern-day SEO report.

Gone are the days when rankings were the only report filed by SEO’s. The industry has matured and clients have gotten much more SEO-savvy, which calls for some new standards in SEO reporting.

In this respect, what’s important to understand is that whether running an online or an offline business, marketing executives and business owners always keep track of at least one financial indicator – profit. In a very simplistic decision-making model, a manager would make decisions based on what impact they have on the profit. Thus, there should be proper reporting mechanisms in place that help one determine if certain steps are going to generate loss or yield extra revenue.

ShopCity Opts for FTC Over SEO

Remember over the summer when we asked you, the SEO expert, to be the judge and jury on ShopCity and its complaints regarding Google’s alleged mistreatment of the sites? It was one of our most spirited post interactions in quite some time (we love how intense SEO’s get when given a challenge).

Essentially the readers of Marketing Pilgrim gave ShopCity A LOT of free SEO advice. It was even a place where ShopCity’s CEO, Colin Pape got into the mix. To his credit, he soaked up all the free offerings readily while trying to defend his tenuous position regarding Google’s apparent lack of respect for his some 8,000 domains.

Weekly Roundups for Tweets & Links in Under an Hour a Week

Content marketing occurs in one of two ways: Creation & Curation. Creation is where you’re creating new content, curation is where you’re aggregating and/or organizing information that already exists. One of the most effective ways curate content in a way that builds relationships and links is to create a weekly roundup of all of the great content that’s been produced in your industry. The problem? It can take a lot of time. The solution? Read on.

We’ve designed a process that, once setup, takes less than an hour a week to quickly discover, prioritize, tweet and curate your industry’s best news into a single, weekly roundup post. The key here is putting the right tools and processes in place and letting those do the work for you, while you’re making your own marketing judgement calls at all of the right times and places.

Google’s Encrypted Search Meets the Myopic SEO

If there was a ever a group of people that can have blinders on when it comes to how the rest of the world views the online space it’s the SEO crowd. Now the SEO world has been given a new thing to fret over and it should be fodder for hand wringing blog posts from now until whenever.

Google has announced that over the near future they will be rolling out encrypted search results which will limit the tracking of search traffic in a way that makes the numbers crowd nervous. Here is some information about why this is happening from the Google blog.

Panda Schmanda – It’s Still SEO

From time to time we will be running posts by some “friends of Marketing Pilgrim”. How do you become a friend? Just like in the real world, it’s pretty simple in that you just need to get to know us. We’re harmless :-).

“I know, it’s only SEO, but I like it.” – with apologies to The Rolling Stones

Much of the buzz in the SEO world of late has been about the recent updates to the Google Algorithm called “Panda.” A great many have reported their sites took a hit on the SERPs, while an equal, or perhaps greater number of others applauded the changes because it benefited them in some way. Although I haven’t yet studied it fully, my own observations tell me that most of the sites scraping content off the websites I’m responsible for have all but disappeared. Panda must have dried up their revenue stream because they’ve been very quiet for several months now.

Fear the Panda! Google Adds Extra Kung Fu to Non-English Search Results

If your regular Google routine includes searches that are not in English, you’ll now find your results have extra Kung Fu.

OK, so maybe not, but they will now have extra Panda, after Google announced the rollout of its controversial update to all languages:

Earlier this year, we rolled out our “Panda” change for searches in English around theworld. Today we’re continuing that effort by rolling out our algorithmic search improvements in different languages…

…For most languages, this change impacts typically 6-9% of queries to a degree that a user might notice. This is distinctly lower than the initial launch of Panda, which affected almost 12% of English queries to a noticeable amount.