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Yahoo Site Explorer To Be Shuttered By Close of 2011

Whenever we post anything about Yahoo in general we get the “Oh, they’re still around?” level of response from our readers. I suspect that’s because most people who are paying attention aren’t turning to Yahoo for search (although there is still a sizable section of the Internet at large that does, so it shouldn’t be completely ignored, right?).

Well, the Yahoo blog has confirmed some SEO’s worst nightmare by officially announcing the closing of their Yahoo Site Explorer which, for all intents and purposes, has been one of the primary sources of link information for SEO’s.

The blog says

Marketing Pilgrim Welcomes New SEO Channel Partner Web CEO

Here at Marketing Pilgrim we are very pleased with how well received our Channels Program has been by top Internet marketing product and services companies.

Today, we welcome our new SEO Channel sponsor, Web CEO. This great SEO suite of tools provides thousands of marketers worldwide the vital SEO information they need to stay ahead of the ever changing SEO landscape. Be sure to check out Web CEO’s great offering today!

Web CEO

Google Myths and True Ranking Factors

Did you know that if you include Google Adsense on your website, you are likely to rank higher?

We’ve heard this rumor before from prominent SEOs. It makes sense. Google stands to make more revenue by promoting websites that display its ads. Exciting? Yes.

But completely not true.

Well meaning folks spread a lot of Google myths that can harm your SEO efforts.  Sometimes they come from your boss or even an Internet hack trying to make a quick buck.

Earlier this month SEOmoz released the 2011 version of its Search Engine Ranking Factors. This year’s survey contained a number of new insights, but also debunked a number of Google myths that have persisted far too long.

Top 15 Highlights From SEOmoz 2011 Ranking Factors

Last week, SEOMoz hosted a Search Ranking Factors webinar or #mozinar (to you Twitter folks out there) that highlighted the latest and greatest in what plays into search results. Search marketing presents huge opportunity for businesses. In fact, for many local and small businesses their success often relies on appearing in the SERPs. If you happened to miss the webinar, here are the top 15 things to consider when doing SEO.

  1. Correlation Isn’t Causation – We all knew that this was coming. If you follow SEOMoz heavily this is one of the most commonly used phrases but for good reason. The illustration pointed out that although their study may bring about correlations between variables it isn’t meant to suggest that they cause one another.

The Changing Face of Local Search

I remember the first ad buy I ever made. The year was 1996 and I was purchasing a 3”x2” ad in the independent newspaper the Houston Press. I had never bought an ad before and the experience was exciting knowing that my ad would be read by thousands of people who just might purchase the services of my employer, a local ISP in Houston. Now you might ask why I wasn’t buying ads for that campaign online. Well, the answer is simple. That’s not where the local customers were. Oh how times have changed.

The Evolution

Google’s Panda 2.2 Is Live and It’s Hungry!

Aren’t pandas supposed to be cuddly and cute? My youngest daughter has a stuffed one and she looks so cute holding it and hugging it.

Well, in the world of SEO the panda are mean and angry and it likes to feast on what comes from content farms (which means their diet is pretty terrible).

According to Barry Schwartz over at Search Engine Land the latest version of Google’s Panda update is in the wild so SEO’s can tighten their seat belts to see if this ride is as scary as the other Panda versions.

Google has given us confirmation that they have ran an update to the Panda filter recently.

How to Launch a Successful Web-based Promotion

This post was produced by our SEO Channel Sponsor SEOmoz. Be sure to check out their 30 day free trial of the SEOmoz tool set.

You know what I love about performance marketing? The way it builds on itself. It’s a pretty stable beast if managed correctly. You set things in motion, you give them some time and some love and they grow. They grow into these well optimized, highly efficient, and (hopefully) lucrative marketing channels that earn you all sorts of good things like more money, more customers, better brand sentiment, so on and so forth.

Performance marketing is a predictable science most of the time. Then enter “web-based promotions.” Talk about throwing a wrench in things. They are anything but predictable. More commonly, they involve things like difficult tracking challenges, missed launch dates, social media chaos, and let’s not forget the scariest possibility – utter failure.