Marketing Pilgrim's “SEO” Channel

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Speed Matters Enough to Google To Have You Pay For It

The SEO community has been discussing just how important page load speeds are for their sites especially in relation to Google. While the following news from Google doesn’t say just how important it is as a ranking factor, it does show that Google finds it important enough to develop a service offering around it called Page Speed service.

TechCrunch reports

Page Speed Service is the latest tool in Google’s arsenal to help speed up the web. This service is also their most ambitious yet. When you sign up and point your site’s DNS entry to Google, they’ll enable the tool which will fetch your content from your servers, rewrite your webpages, and serve them up from Google’s own servers around the world. Yes, you read all of that correctly.

SEOmoz’s Open Site Explorer Gets An Upgrade

Today SEOmoz, one of the leading providers of search marketing information from thought leadership to the tools of the Internet marketing trade, announced an update to their Open Site Explorer tool which was introduced in January of 2010. The upgrade was announced at MozCon 2011. The tool has been upgraded with a dramatically expanded page index as well as a push to uncover search’s holy grail: qualified links.

SEOmoz co-founder and CEO, Rand Fishkin, just returned from Sao Paulo where he was a speaker at Expon and he took a few minutes to discuss with us the Open Site Explorer upgrade, his views on the Internet marketing industry as a whole and even handed out some kudos to others in the industry who are moving the needle forward.

SEO Services in the Cloud [Sponsor]

The following post is from our SEO Channel Sponsor, Web CEO.

Web CEO Online is a new project from the Web CEO Team that developed the famous Web CEO desktop SEO software, a premium quality product for website optimization and promotion that boosted the SEO industry in 2001 and left the former champions far behind.

Web CEO Online has incorporated our best desktop software achievements and has added the features our users lacked in the desktop version. Web CEO Online is a web-based SEO solution in the cloud, so any person having access to the Internet can use it, regardless of their computer platform, and multiple users can logon to the same account at the same time from anywhere.

Yahoo Site Explorer To Be Shuttered By Close of 2011

Whenever we post anything about Yahoo in general we get the “Oh, they’re still around?” level of response from our readers. I suspect that’s because most people who are paying attention aren’t turning to Yahoo for search (although there is still a sizable section of the Internet at large that does, so it shouldn’t be completely ignored, right?).

Well, the Yahoo blog has confirmed some SEO’s worst nightmare by officially announcing the closing of their Yahoo Site Explorer which, for all intents and purposes, has been one of the primary sources of link information for SEO’s.

The blog says

Marketing Pilgrim Welcomes New SEO Channel Partner Web CEO

Here at Marketing Pilgrim we are very pleased with how well received our Channels Program has been by top Internet marketing product and services companies.

Today, we welcome our new SEO Channel sponsor, Web CEO. This great SEO suite of tools provides thousands of marketers worldwide the vital SEO information they need to stay ahead of the ever changing SEO landscape. Be sure to check out Web CEO’s great offering today!


Google Myths and True Ranking Factors

Did you know that if you include Google Adsense on your website, you are likely to rank higher?

We’ve heard this rumor before from prominent SEOs. It makes sense. Google stands to make more revenue by promoting websites that display its ads. Exciting? Yes.

But completely not true.

Well meaning folks spread a lot of Google myths that can harm your SEO efforts.  Sometimes they come from your boss or even an Internet hack trying to make a quick buck.

Earlier this month SEOmoz released the 2011 version of its Search Engine Ranking Factors. This year’s survey contained a number of new insights, but also debunked a number of Google myths that have persisted far too long.

Top 15 Highlights From SEOmoz 2011 Ranking Factors

Last week, SEOMoz hosted a Search Ranking Factors webinar or #mozinar (to you Twitter folks out there) that highlighted the latest and greatest in what plays into search results. Search marketing presents huge opportunity for businesses. In fact, for many local and small businesses their success often relies on appearing in the SERPs. If you happened to miss the webinar, here are the top 15 things to consider when doing SEO.

  1. Correlation Isn’t Causation – We all knew that this was coming. If you follow SEOMoz heavily this is one of the most commonly used phrases but for good reason. The illustration pointed out that although their study may bring about correlations between variables it isn’t meant to suggest that they cause one another.