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35 percent of people do it at work, 50 percent in the bathroom or in the car

jeopardy-alex-trebekHoliday Happenings for $200; 35% of people do this at work, but 50% say they’ve done it in the bathroom or in their car.

What is shop online, Alex?

Correct!

Shopping is an important part of the holiday season, so people aren’t going to let a little thing like work stop them from getting every item on their gift list. In a recent Findlaw.com survey, 35% of people admitted to shopping while on the clock even if such behavior was frowned on by the boss. Why do they do it? 28% said they did it so they could keep their purchases a secret from family members. 24% said they simply don’t have enough time to shop outside of work hours (which is kind of bogus seeing as online stores are open 24/7) and 17% said they had a better internet connection at work than at home.

Digital will lead holiday shoppers to 345 billion in retail sales

Deloitte_2014_HolidaySurveyInfographicDeloitte is the latest company to publish their holiday survey for the upcoming season and so far, they get the prize for the best subtitle and Infographic.

The survey is subtitled: “Making a list, clicking it twice” which means shoppers will be turning to their mobile devices more than ever this year.

In 2013, only half the people in the survey had smartphones. This year that number rose to 67%. Smartphone owners are planning to spend 27% more on gifts than those without a smartphone so let’s hope your customers are the mobile savvy kind.

Tablet ownership is also up, 50% vs 38% last year. 65% said they’ll be using their tablets to shop and browse the internet for gifts. 57% said they expect to do their buying via a tablet.

Retailers are from Mars, shoppers are from Venus

It’s a retailer’s job (and by extension, a marketer’s job, too) to anticipate the customer’s needs so they can be satisfied because satisfied customers is what we all need to keep the doors open on our businesses.

But a new survey from Accent has me wondering if this relationship isn’t more of a Mars / Venus kind of thing. The report is called ‘Tis The Season For Customer Engagement’ and it’s loaded with inconsistencies between how customers think verses how retailers think. For example:

Accent Holiday Infographic

Only 16% of customers start their holiday gift shopping before Halloween but more than half of all retailers start promoting before the candy hits the bag. I was in a store the week before Halloween and heard a nine-year-old child complain about Christmas displays in the store. How bad is it when a kid says, ‘hey, it’s too early for Christmas’?

Black Friday: Millennials will spend more but 35+ will spend the most

Spend more22 Days Until Black Friday!

Are you ready?

CFI Group and eBay Enterprise just released a new report about this frantic weekend called “Holiday Shopping 2014: Shutting Down the Showroom Effect”.

As an online seller, you’re probably not all that concerned about showrooming but there are a few nuggets in the report for you, too.

First up is the actual Black Friday weekend. 30% of those surveyed said they expect to spend more than 50% of their gift giving budget between November 28 and December 1. This is up 27% over year. That means more retailers will pull in more revenue earlier in the season. On the downside, CFI says consumers will be spending less overall, that’s why they’re counting so heavily on Black Friday deals.

39 percent of Tweeters called Twitter their new holiday shopping list

Twitter Holiday 1If you’re a Scrooge about Christmas, stay away from Twitter because people who Tweet are the happiest (and spend-thriftiest) of holiday shoppers.

Back in August, DB5 surveyed 2,100 shoppers on behalf of Twitter and more than half were regular Twitter users. Taking into consideration the fact that Twitter published the results. . . .the outcome was quite interesting.

34% of those surveyed said they had already begun thinking about holiday shopping. A huge 81% of the Twitter regulars said they love holiday shopping. (To which the surveyor replied, ‘if you love it so much you should marry it’. ) Only 56% of the non-Twitter regulars said they were looking forward to holiday shopping which brings us to the first point:

Twitter users love shopping for gifts.

A Day in the Life of the Mobile Millennial Mom

Retro happy momAre we there yet? Almost!

We’re almost to that place where moms don’t even use computers anymore. They do all of their shopping and run the entire household from their smartphones with an assist from a tablet. It’s a magical place where everything gets done faster and easier leaving moms with more time to relax.

Ansible and Millennial Media just released a new report that examines the relationship between Millennial moms and their mobile devices.

As a group, these women spend 76% of their digital time on mobile devices and 50% of their mobile time is spent on shopping related activities. Did I mention that there are “13 million Millennial Mom consumers in the U.S. with a combined purchasing power estimated at $170 billion in annual spending”?

Holiday 2014: Etailers get real about holiday shipping

Coal in the stockingIt happens every year; online retailers make big promises, consumers buy into it and on December 24th the social media channels are overflowing with ho-ho-holiday complaints.

Most retailers mean well but things happen. Things like snowstorms and last minutes rushes, delivery trucks that don’t make it to the warehouse and sick employees that leave you short-handed.

We could say that customers should know better. Everyone should finish their holiday shopping two weeks before the actual day but that’s not how its done. So this year, more etailers are working on a plan to make this holiday merrier.

Shop.org conducted a survey on the subject and found that 8 out of 10 retailers will cut off standard shipping for Christmas delivery a week in advance. This is slightly higher than those who did that in 2013, so that should help decrease customer expectations – a little.