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Online spending breaks million dollar a day record

 

free-shipping-day-180-150Happy Free Shipping Day, everyone!

Today’s the day when the post office rejoices (business!) then laments (too much business!) as shoppers around the globe rush around online to find those last few gifts for family and friends.

Luke Knowles and his wife started Free Shipping Day seven years ago but it really took hold in 2011 when shoppers responded and made it the highest-earning Friday in online retail history.

History has been made again and we’re only halfway through Free Shipping Day!

According to comScore, 2014 has been a record year for online sales. For the second consecutive week, all five weekdays hit a milestone of at least $1 billion in online desktop sales. This is the first time in history that this has happened twice in the same holiday season.

Webroomers spend more than showroomers: so offline wins

ndkoLNy-rgbstockWith a little effort and a mobile phone, shoppers can find pretty much anything they want when they want it and pay less than the suggested retail price. Bargain hunting isn’t just for frugal housewives anymore, two-thirds of all Americans feel the need to cut down on spending. That doesn’t mean they’re willing to buy junk, what it means is finding the lowest price on the best product. That’s where showrooming and webrooming come in.

Showrooming is when you go to the store to check out a product but then buy it online because it’s cheaper.

Webrooming is the opposite, you research the item online to find the best combination of price and features, then go to a local store to buy it.

From Thanksgiving to Cyber Monday; it was a record-breaking run

Black Friday may have gotten off to a slow start but the numbers are all in, the dollars have been compared and guess what – we have a winner! Individually and combined, the last five days broke all kinds of records for sales, growth, traffic and change.

Online Sales

Black Friday was a banner day for online shopping with sales up 20.6% over last year. That made it the biggest day in US online shopping history, until. . . .

Cyber Monday broke sales records to become the biggest day in US online shopping history with a 15% increase over last year.

Walmart Holiday

Mobile Sales

Cyber Monday was also Walmart’s biggest online sales day ever with mobile accounting for more than 70% of the traffic over the holiday weekend.

Black Friday post game analysis: was it a win or a loss?

walmart-black-fridayBlack Friday 2014 is behind us and the preliminary numbers are in.

Let’s go with the facts from the National Retail Federation and their survey partner Prosper Insights & Analytics.

Overall shopper traffic from Thanksgiving Day through Sunday, November 30 dropped 5.2 percent from 2013 (133.7 million unique holiday shoppers versus 141.1 million in 2013). Total shopping, including multiple trips by the same shopper, was also down this weekend (233.3 million versus 248.6 million).

Not so good. . . but not so bad.

35 percent of people do it at work, 50 percent in the bathroom or in the car

jeopardy-alex-trebekHoliday Happenings for $200; 35% of people do this at work, but 50% say they’ve done it in the bathroom or in their car.

What is shop online, Alex?

Correct!

Shopping is an important part of the holiday season, so people aren’t going to let a little thing like work stop them from getting every item on their gift list. In a recent Findlaw.com survey, 35% of people admitted to shopping while on the clock even if such behavior was frowned on by the boss. Why do they do it? 28% said they did it so they could keep their purchases a secret from family members. 24% said they simply don’t have enough time to shop outside of work hours (which is kind of bogus seeing as online stores are open 24/7) and 17% said they had a better internet connection at work than at home.

Digital will lead holiday shoppers to 345 billion in retail sales

Deloitte_2014_HolidaySurveyInfographicDeloitte is the latest company to publish their holiday survey for the upcoming season and so far, they get the prize for the best subtitle and Infographic.

The survey is subtitled: “Making a list, clicking it twice” which means shoppers will be turning to their mobile devices more than ever this year.

In 2013, only half the people in the survey had smartphones. This year that number rose to 67%. Smartphone owners are planning to spend 27% more on gifts than those without a smartphone so let’s hope your customers are the mobile savvy kind.

Tablet ownership is also up, 50% vs 38% last year. 65% said they’ll be using their tablets to shop and browse the internet for gifts. 57% said they expect to do their buying via a tablet.

Retailers are from Mars, shoppers are from Venus

It’s a retailer’s job (and by extension, a marketer’s job, too) to anticipate the customer’s needs so they can be satisfied because satisfied customers is what we all need to keep the doors open on our businesses.

But a new survey from Accent has me wondering if this relationship isn’t more of a Mars / Venus kind of thing. The report is called ‘Tis The Season For Customer Engagement’ and it’s loaded with inconsistencies between how customers think verses how retailers think. For example:

Accent Holiday Infographic

Only 16% of customers start their holiday gift shopping before Halloween but more than half of all retailers start promoting before the candy hits the bag. I was in a store the week before Halloween and heard a nine-year-old child complain about Christmas displays in the store. How bad is it when a kid says, ‘hey, it’s too early for Christmas’?