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Shoppers Who Use Mobile In-Store, Spend More [Infographic]

Consumers like to use their smartphones when shopping to find more information or get a better deal. That’s not new news. I know. But every time I see a new study and / or infographic it gets me thinking and that gets me writing. Here’s what started the fire today — a new post from Google’s Think Insights.

Here’s the top half of the infographic.

google buy more

79% of smartphone owners are ‘smartphone shoppers.’ Got that. 84% use their phone while they’re shopping in-store. Got that. Now, take a look at the categories. Nearly every smartphone shopper uses their phone when shopping for appliances. Brick and mortar owners complain about showrooming, but in this case, I say it’s their own fault.

52 Percent of Customers Have Taken Their Business Elsewhere: But Why?

customers are pickyIf you didn’t have a competitor in this world, you could afford to be out of stock, leave broken links on your website and provide poor customer service. But here’s the thing — 95% of the time customers do have another option. They can type a new web address, drive down the street, or switch service providers (what a pain, but we’ll do it!).

Redwood Software conducted a survey to find out what it is that makes consumers want to take their business elsewhere and it was the little things that added up to big problems.

The one thing that irks customers more than anything else (61%) is having to repeat personal information to a human on the phone after dealing with an automated machine. As far as I’m concerned, that machine is a big part of the problem in the first place. Instead of helping people move through the queue faster, all it does is aggravate. (Human! Operator! Person! Help!)

Will the Internet Sales Tax Bill Help or Hurt the Small Business Retailer?

585040_business_buttonsPresident Obama on Monday, said that the proposed Marketplace Fairness Act, which would require online retailers to collect sales tax, “will level the playing field for local small business retailers that are in competition every day with large out-of-state online companies.”

Far be it for me to disagree with the President, but I don’t see it.

Let’s take this step-by-step. Brick and mortar stores say they’re going out of business because people are choosing to buy online instead of in their store. I believe this is true. I don’t think it’s a stretch to say that Amazon helped put Borders out of business.

What Are Teens Spending Most of Their Money On? Surprise, It’s Not Games

The folks at Piper Jaffray are a very brave lot. They put themselves in close proximity with 5,200 teens (average age of 16.3 years) in order to quantify their spending habits. They did this, so marketers like you could have a better understanding of how teenagers think without having to actually get close to one. You can thank them later. But right now, let’s take a look at what they got.

The survey is called the 25th semi-annual “Taking Stock With Teens” project and it begins with an overview of teen spending by category.

teen spending

Incredibly, most of their money goes to fashion. Upper-income teens said they’re spending a little less but plan to spend more in the near future. Maybe they’re waiting for the new spring fashions to land in stores. Average-income teens are spending a little more than usual and I don’t even have a guess as to why.

Could Stores Really Get Away with Charging a ‘Just Looking’ Fee?

Brick and mortar store owners are frustrated by customers who use their stores as a showroom – trying out items in-store, only to buy them online from someone else. One shopkeeper in Australia decided that enough was enough and posted this sign in the window:

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First, let’s get the validity question out of the way. It could be phony or someone’s idea of an early April Fool’s joke. It was originally posted on Reddit, then was picked up by The Consumerist. That’s all I have on the origin and I don’t doubt that it’s real. I do doubt that the store owner is forcing customers to hand over a $5 bill the minute they step inside the store. That’s the only way you could enforce the rule as you can’t lock the door behind them then force them to pay in toll in order to leave.

70% of Consumers Worry About Loyalty Program Privacy

1066968_27182250I’m a big fan of loyalty programs. I appreciate it when a company offers me a perk for being a good customer. And in return, I buy from them again and again. Loyalty programs dictate where I buy my groceries, where I shop online and where I eat when I’m out and about.

Over the past years, I’ve increased my loyalty program usage for one big reason – advances in technology. I no longer have to dig that ratty, cardboard punch card out of my wallet when I shop. Businesses now use my phone number to keep track of my purchases and they automatically reward me when I reach each level.

Really, it’s like finding money on the ground.

Large Portion of Shoppers Say In-Store WiFi Influences Where They Shop

jiwire public wifiOver the weekend, my husband and I pulled into a shopping center to get lunch. We had a choice of two places and I chose the one that had WiFi.

Yikes. When did I become that person? You know, the one who sits at a restaurant table with cell phone in hand, texting and checking email between courses.

I take comfort in knowing that I’m not alone. According to a new study by JiWire, mobile usage on public WiFi has increased 53% in the last 12 months.

Looking specifically at stores with WiFi, almost 80% of people said that the availability of in-store WiFi influenced where they shop.