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Google Maps For Android Now With Offers and More

posted on May 9, 2012

Google does one thing better than anyone else (in my opinion, of course, so feel free to disagree in the comments) and that thing is maps. There are always improvements happening and it’s one of the few times that I don’t feel like a second class citizen in the smartphone era since they roll updates out to us Android folks first!

The latest update integrates Google Offers into the map experience for Android. From the Google Lat Long blog we get

Today, in the U.S. only, we’re launching a way to discover nearby Google Offers in Google Maps for Android. To see great deals near you, tap on “Maps” to open the dropdown menu and then tap on “Offers.” If you see something you like you can click on it to learn more. Some Google Offers can be purchased and saved for later while others are immediately available for free. With free Google Offers, press “Use now” to redeem instantly or “Save for later” for future use. You can also opt-in to receive notifications in the app when there are offers near you.

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Consumer Acceptance of Cause-Related Shopping is on the Rise

posted on April 26, 2012

Nearly half of all consumers surveyed said they’ve purchased from a brand that supports a cause on at least a monthly basis. This represents a 47% increase since 2010. Clearly, cause-related shopping is in.

The 2012 Edelman goodpurpose study is an extensive look at the relationship between consumers, brands and causes. If you’re even thinking about hitching your company’s wagon to a cause, you should take the time to review all sections of the report.

If your not considering the idea, you should keep on reading right here.

The Edelman study shows that, due to the economic crisis, US citizens are cutting down on direct contributions to charity. At the same time, the US is the only country who largely believes that it’s the people, not the government who are responsible for conquering the problems of the world.

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A Positive Customer Experience Leads to Customer Loyalty

posted on April 26, 2012

A happy customer is a loyal customer. You probably already know that, but did you know that 89% of consumers who had a negative experience with a company switched to a competitor? What that means is you can’t afford to make any mistakes when you’re dealing with customers online.

Look at this section from a new Monetate infographic:

These numbers show that the online customer experience is supremely important when it comes to shopper loyalty and word of mouth. Customers are now looking for the same kind of service they expect from an offline store and I believe that’s a new thing.

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Young Dads Buck the Stereotype When it Comes to Shopping for the Family

posted on April 23, 2012

When you think about advertising aimed at men, you probably think beer, sports, cars and technology. But what about groceries, diapers and household cleaning products? New research from Ipsos MediaCT and Microsoft Advertising says that a man’s role in the home is changing and advertisers would be smart not to ignore what’s happening. Not only are they get involved with shopping, they’re also spending more time sharing their opinions with friends.

The results, which were presented at today’s iMedia iMoms Summit looks at two different categories of men, Pre-Family and Young Dads. Both are big media spenders dropping from $350 to $400 dollars a month on things like movies, games, cable TV, internet and mobile phones but how they spend their money differs.

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Groupon Stock Falls. Are Lawyers Circling As Well?

posted on April 3, 2012

Back in November of 2011 when Groupon was going public there were generally two camps on the subject. One side that felt that the company was a truly hot commodity and would prove detractors wrong by a strong initial public showing and a strengthening business model. The other was one that was skeptical of the long term viability of the deals business model and felt that the whole thing was a well hyped house of cards. I wrote at the time of Groupon’s IPO.

How this looks six months from now will tell the tale of whether Groupon has been what it has claimed all along (worthy of even a much higher valuation with talks at one point placing it at $30 billion) or whether it has indeed been just an elaborate Ponzi scheme that will create one of the most infamous business stories of recent memory.

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Retailers Choose Low Prices Over Discount Days and Coupons

posted on March 29, 2012

There’s a shocking, new trend sweeping across the nation’s retailers — it’s called low prices every day.

JC Penney is the current king with their new campaign that makes fun of holiday discounts and short-term pricing.

In one TV ad, Ellen DeGeneres wakes up at 6 a.m. in the middle of fifties sitcom, wondering why you have to get up early just to shop. The “audience” laughs because they know that if a sale starts at 6:00, the good stuff will be gone by 8:00. Just ask those Black Friday extreme couponers.

In other ads, Ellen makes fun of the .99 pricing concept and then stirs up trouble in the old West when she goes for her coupons. It’s a simple concept. Retailers should offer the best possible price all the time. That’s just good business.

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A Look Ahead in Retail Shows Ecommerce Growth Continuing

posted on March 21, 2012

Often research is not meant to necessarily inform us. I rarely come across research where there isn’t a moment of “Yes, I have thought that was case” or “I figured as much” especially when it comes to growth in the online space. We all know there is still plenty of room for growth and that growth should continue for quite some time.

When I saw the report from Nielsen entitled “Retail USA: What’s in Store 2016” it seemed like something to check out from a general marketing perspective because the nature of retail is changing so rapidly that it feels like it is not just evolving but almost being re-invented. This chart shows why (click image to enlarge).