Are you ready?
CFI Group and eBay Enterprise just released a new report about this frantic weekend called “Holiday Shopping 2014: Shutting Down the Showroom Effect”.
As an online seller, you’re probably not all that concerned about showrooming but there are a few nuggets in the report for you, too.
First up is the actual Black Friday weekend. 30% of those surveyed said they expect to spend more than 50% of their gift giving budget between November 28 and December 1. This is up 27% over year. That means more retailers will pull in more revenue earlier in the season. On the downside, CFI says consumers will be spending less overall, that’s why they’re counting so heavily on Black Friday deals.