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Looking for power consumers? You’ll find them on LinkedIn

LinkedIn Consumer Buying PowerLinkedIn released an unusual report this week called “Harness the Power of the LinkedIn Pro-sumer“. Unusual, because the topic is shopping – not an activity I usually think of when I think about LinkedIn. But the B2B social network claims that their users have more buying power than visitors to any other social network.

Here’s a graph to prove it —>

Look at LinkedIn, towering over even Pinterest and way over Facebook.

Are we talking about business buying power? Office supplies? Expensive hardware and software? Inventory?

No, LinkedIn appears to be talking about the same kind of consumer goods we all buy.

  • $839 annually on clothing
  • $2000 – $3000 yearly on vacations
  • 41% more likely to have spent over 30K on a new car

Nearly half of all consumers expect a customer service response within an hour

lithium impatient customersThere are companies with a team of dedicated customer service professionals whose job it is to monitor and instantly reply to all consumer queries.

Your company probably isn’t one of them. How can I make that assumption? Because I know that a large number of online companies are small businesses. Some a run by 1 person or a couple. Some are manned by an owner who also has another full-time job. These are the companies that can’t afford to lose even one customer, so attending to questions and complaints is even more important.

Trouble is, 66% of consumers in a recent Lithium survey said they expect a same-day response to their online request

  • 43% expect a response within an hour.
  • 14% expect a response in a lightning fast five minutes or less.

What’s in a Gnome? Groupon launches new point-of-sale device

gnome_w_standI’ve often thought that the one thing keeping Groupon from being a total success is the lack of a specific cash register made to handle Groupon coupons.

No, I’ve never actually thought that, but someone did and now there’s Gnome – a tablet-based, point-of-sale device specifically designed for businesses who promote through Groupon.

The tablet will let merchants instantly recognize their Groupon customers as they enter their business, seamlessly redeem Groupons and save time and money with a simple point of-sale system and credit card payment processing service.

Really? There are enough merchants using Groupon coupons on a regular basis that they need a system like this? Okay, maybe NEED is too strong a word. How about want? And what if you don’t ‘want’? Doesn’t matter. Word around the farm is that Groupon is going to (gently) insist that any merchant who works with Groupon, use Gnome to process their transactions.

Back-to-school time is . . . here?

The kids are barely out of school for the summer which means its time to start planning your back-to-school campaigns.

Facebook says that back-to-school chatter begins in July, so that gives you about a month and a half to put together a strategic plan. Here are some facts that might help:

Back to School

Side note: no insult intended to the young model in the red shirt but there’s something very menacing about this image. . don’t you think? Pigtail girl is texting with her friend on the back of the buss while red shirt pretends to be a part of her life by voyeuristicly reading over her shoulder. . .

Back to the facts:

On Facebook in the US,

This is how 60% of millennial women learn about fashion brands. . . .

Punchtab millennial genderOnline advertising, blog content, social media posts — there are so many ways to reach the fashion buying audience. How do 60% of millennial women learn about fashion brands? From direct contact with other people who are wearing it or talking about it.

According to Punchtab, the omni-channel engagement and insights platform, only 20% of millennial women and 10% of millennial men learn about brands via a social channel. (Haven’t we sung this song before?)

34% of millennial women and 29% of millennial men say they read articles online to learn about new brands.

Not such good numbers but don’t give up the fight.

Punchtab says that once they hear about a brand from friends, 80% of millennials will go to an online shopping site to check out your product. 58% will go to your company website for more information.

New Facebook Audience Insights gives you a look into the lives of your customers

facebook audience insights“Know thy enemy and know yourself; in a hundred battles, you will never be defeated.”

I’m sure Sun Tzu didn’t have social media marketing in mind when he said that but it sure is true . . . well, it’s true if you substitute the word “customer” for enemy.

Do you know your customer as well as you know yourself? Facebook has a new tool that can help you if you don’t and might surprise you if you think you do.

The new Audience Insights tool will show you what your target customer loves to do, watch, buy and how they spend their free time. It’s an intriguing look at not only your customer pool but how that pool stacks up against Facebook users as a whole.

8 out of 10 shoppers prefer digital help over human interaction

mWk3yeW - android - rgbstockI’m not one of those people that worries about robots taking over the world or that our increasing reliance on digital has made us skittish about human interaction. Wait. . . maybe that last part. . . you have to admit, customer service isn’t what it used to be.

In the 1950’s, a man wearing a suit and tie would greet you at the door of the appliance store then walk you through the features of every model on the floor. He’d find out how many kids you have and how many loads of laundry you do in a week and an hour later he’d write up a bill of sale for the perfect washing machine.