LinkedIn released an unusual report this week called “Harness the Power of the LinkedIn Pro-sumer“. Unusual, because the topic is shopping – not an activity I usually think of when I think about LinkedIn. But the B2B social network claims that their users have more buying power than visitors to any other social network.
Here’s a graph to prove it —>
Look at LinkedIn, towering over even Pinterest and way over Facebook.
Are we talking about business buying power? Office supplies? Expensive hardware and software? Inventory?
No, LinkedIn appears to be talking about the same kind of consumer goods we all buy.
- $839 annually on clothing
- $2000 – $3000 yearly on vacations
- 41% more likely to have spent over 30K on a new car