Your company probably isn’t one of them. How can I make that assumption? Because I know that a large number of online companies are small businesses. Some a run by 1 person or a couple. Some are manned by an owner who also has another full-time job. These are the companies that can’t afford to lose even one customer, so attending to questions and complaints is even more important.
Trouble is, 66% of consumers in a recent Lithium survey said they expect a same-day response to their online request
- 43% expect a response within an hour.
- 14% expect a response in a lightning fast five minutes or less.