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Comparing Prices Tops List for Social Media Product Chatter

Hear that? That’s the sound of potential shoppers talking about your product online. What are they saying? According to a new study by ROI Research, mostly, they’re talking about the price.

eMarketer made a nice bar graph that explains it all.

I’m not surprised that “deal” talk is high on the list, but I am surprised that “compare prices” landed so high. I shop online all the time, but I don’t usually go to Facebook to ask if anyone can beat the price of the laptop I want to buy. Apparently, others do, so if your pricing isn’t competitive, you might as well get out of the game.

The big takeaway here, is that nearly half of all respondents are talking about products and services on social media. They’re talking, but are you listening?

Google Offers Goes Coast to Coast (Kinda, Sorta)

Google has floated the Google Offers trial balloon in cities like Portland, OR (which appears to be Google’s guinea pig for all things local) but now it is hitting the true top tier cities with its beta introduction in San Francisco and New York City. So we can say that Google Offers are coast to coast in a “if you ignore most of the middle of the country” sort of way.

This video from the Official Google blog highlights a few of the businesses that are part of this latest offer from Google.

Of course, these classic urban settings are best suited for the on the go offer finder so this is how the cool kids will see offers on their mobile device.

Women Want Solutions, Men Only Want the Very Best

He’s won trophies for his game face alone. He is the life of parties he’s never attended. Sharks have a week dedicated to him. He’s the most interesting man in the world and he’s right on point.

According to a new chart from comScore, men respond to commercials that makes superiority claims while women prefer to see solutions to their problems. It’s a sad, sexist state of affairs but we’ve seen the evidence on our TV screens for years. Female oriented commercials taught us how to remove ring around the collar, get a full serving of vegetables into our kids without a veggie on the plate, and look years younger and pounds thinner.

Commercials aimed at men promise faster cars, prettier women, adventure, and excitement. As unbalanced as it is, it’s hard to find fault when it’s a system that obviously works.

American Express Has a New Twist on the Old Deal

Everyone loves a discount, but remembering to print or cut, then carry and redeem a coupon is a hassle. I can’t tell you the number of times I’ve gone out to eat, only to realize that I left the coupon at home. And I’m here to tell you, most places won’t give you the deal without that golden ticket in hand.

Enter American Express. They’re working to eliminate the hassle of coupon redemption by eliminating the coupon, printable or otherwise. They’ve teamed up with Foursquare on a new program that gives consumers cash back on their American Express card when they fulfill a deal requirement. No coupon needed.

SmartBlog talked with American Express Vice President of Global Marketing Capabilities Dave Wolf about the idea and here’s what he had to say:

Advertisers Increase Spending, But Consumers Aren’t Buying

Spending is up! Spending is down! It’s just another week in the world of marketing and this time AdAge has both stories running in the same day.

First we have stats from Advertiser Perceptions which show that advertisers are planning on spending more money in the coming 12 months. You would think that an increase in spend, signals confidence in the economy but apparently one thing has little to do with the other.

Advertiser Perceptions CEO Ken Pearl says,

“The biggest surprise was that in the face of what appears to be a weakening economy, optimism is not just maintaining but increasing among advertisers.”

Or maybe advertisers have become delirious from the stress of falling profits and are going on the spending equivalent of a drinking binge. Think I’m off the mark? Check out this chart.

3GTV Launches First ‘Smart’ Grocery Store

TV commercials are great for reinforcing a brand preference, but what happens when the TV is off and the consumer heads to the store? If you look at a grocery list, it’s more likely that you’ll see “soda” instead of “Coke” or “coffee” instead of “Tully’s.”

3GTV has a solution and they call it the “Smart” grocery store. The test program, which launches today, involves 9 Bloom grocery stores in the Washington D.C. area. Here shoppers will be shown brand messaging as they shop through the use of digital, shelf-edge displays. The program also is interactive and has the ability to track and measure shopper activity.

PepsiCo, Kraft Foods, and Nestle Purina have all signed on to be a part of the pilot program which could be the next big thing in in-store marketing.

Shopzilla Says iPads Are the New It Bag

We know that iPads are becoming increasingly popular here in the US, but now they’re taking over in Europe, too.

According to shopping search engine Shopzilla, the iPad is the new “it bag.” In other words, it’s the trendy, fashionable item that every shopper wants to own.

In their recent survey, they found that 6% of shoppers already had a table and 20% were thinking about buying one this year. Here in the US, 12% of consumers already have a device and 25% plan on buying this year. (Count me in that 25%!)

When it comes to online shopping with a tablet, 61% said it was as easy to use as their personal computer. That ease of use and the portability is the reason 53% of respondents said they use the device to shop and browse with a friend. Only 27% report co-shopping with a smartphone.