According to numbers from eMarketer, retail will spend an additional $1.3 billion on online ads this year bringing them up to an estimated $6.78 billion. The trend is expected to continue with retail claiming the top spot through with $11.08 billion by 2015.
The up and comer is the consumer packaged good industry, though they currently sit in 5th place for online ad share. In the next few years, eMarketer predicts a rise of 14% to 29% per year. That, combined with a slow down by telecom advertising means CPG will move up a notch by 2015.