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Marketing to Moms: A Good Product Trumps All

Brands spend billions of dollars marketing to moms. They make commercials, offer coupons and samples and they run active social media campaigns. According to a new White Paper by SheSpeaks and Mom-entum, all those brands really needed to do was turn out a great product.

In a survey of 800 moms, the majority (31%) said they “like” a brand on Facebook because they like the brand in real life. 23% said they came over from a “like” button on a company webpage. Either way, they came in to Facebook because they were already a fan of the product so finding the brand on Facebook was the next step.

3 in 10 Americans Shop While Watching TV

TV networks would like to think that we’re giving their shows our undivided attention, but a recent survey by Adweek/Harris Poll proves it’s just not so.

They surveyed 2,309 US adults between May 24 and 26, 2011 and here’s what they found out.

  • 56% of respondents said they surf the web on a computer while watching TV. 18% surf using a mobile phone and a few reported use of a tablet.
  • 44% say they read a book, magazine or newspaper with 7% doing it with an eReader.
  • 40% visit a social networking site.
  • 29% said that they shop online while watching TV which I assume doesn’t take into account those who shop while watching the home shopping network on TV.

Groupon Gets into the Grocery Biz

Groupon is big on restaurant discounts but for those of you who would rather eat at home, they also have a deal for you. This week, Groupon began testing a new feature that adds deals to grocery store loyalty cards.

They began the experiment at the Big Y Deal stores in Springfield, MA. It’s a $39.99 Summer Seafood Grill Pack for $24. When you hit the buy button, instead of getting a printable coupon, the deal is loaded on to your store loyalty card and automatically comes off when you check out.

That’s the theory.

I’ve been using ecoupons on my Ralphs grocery store loyalty card and it’s a very confusing process. You have to assume that most people will be doing a full shopping run, not just picking up this deal, so making sure you actually get your discount will take some effort. And can I say, $16 off? That’s the best they could do?

Meebo Launches New Web Check-In Service

You can check-in to your favorite restaurant, retail store and even your friend’s house. Now, Meebo wants you to check-in to your favorite websites in return for VIP status, discounts and more.

Meebo is the company that makes that sharing bar you see at the bottom of many sites. The bar can be customized to show recent activity, offer chat options and present promotional campaigns.  The new bar, which launches later this week, has the ability to reward users who visit a site multiple times.

The new widget uses a “super secret algorithm” to determine if a person is a VIP visitor. If so, the widget pops up in the bottom corner with a discount or link to special content.

Groupon IPO Is Finally A Go

Finally Groupon has announced its IPO. We could talk all day long about what this means but I think it might be best to just read the letter that CEO Andrew Mason wrote to future stockholders. It went something like this. Buckle up, apparently Andrew likes to write.

Dear Potential Stockholders,

On the day of this writing, Groupon’s over 7,000 employees offered more than 1,000 daily deals to 83 million subscribers across 43 countries and have sold to date over 70 million Groupons. Reaching this scale in about 30 months required a great deal of operating flexibility, dating back to Groupon’s founding.

Amazon Gets in on the Local Game

It was inevitable really, Amazon, who pioneered many of the currents trends in online retailing is now a follower. Introducing AmazonLocal! Likely coming soon to a city near you, but right now, only from Boise.

Now, I’ve got nothing against the folks of, what I’m sure, is a lovely city in Idaho, but really? According to TNW, Amazon chose the city because they liked their sense of whimsy, as demonstrated by BSU’s blue football field. Got me on that one, but everything has to start somewhere so why not Boise.

When I went to check out the service, it already knew my name, which always creeps me out. Obviously it pulled my name from my Amazon login, but it still wanted to know where I lived. As I moved through the process, I had this strange feeling of deja vu. TNW says that’s because Amazon isn’t sourcing their own deals (yet), they’re getting them from partnerships with other sites such as LivingSocial.

Consumers to the Internet: We Trust You, We Really Trust You!

When it comes to finding information about items they’d like to purchase, 69% of the respondents in Yahoo’s new study said they trusted the internet. They study is called “The Long and Winding Road: Gamesmanship of Shopping” and it’s the lead up to a webinair they’ll be delivering later this week.
The concept they’re after here is that thanks to the internet, consumers have the ability to do a lot more research before a purchase than they could in the past. They’re using search engines and online content to explore their purchase options and getting recommendations from friends through social media. Because of this, buyers are less impulsive, which isn’t necessarily the best news for marketers.

One thing that does spur a buyer on to faster action is the deal.