Everyone loves a discount, but remembering to print or cut, then carry and redeem a coupon is a hassle. I can’t tell you the number of times I’ve gone out to eat, only to realize that I left the coupon at home. And I’m here to tell you, most places won’t give you the deal without that golden ticket in hand.
Enter American Express. They’re working to eliminate the hassle of coupon redemption by eliminating the coupon, printable or otherwise. They’ve teamed up with Foursquare on a new program that gives consumers cash back on their American Express card when they fulfill a deal requirement. No coupon needed.
SmartBlog talked with American Express Vice President of Global Marketing Capabilities Dave Wolf about the idea and here’s what he had to say: