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Memorial Day Emails Outperform All Other Holidays

Memorial Day is one of the few holidays that encourages relaxing around the house. You don’t have to buy a gift. You don’t have to make dinner reservations. At most, you may have to throw some steaks on the grill, but no big hardship there, right?

Maybe that’s why people are in the mood to shop online come Memorial Day. According to Experian CheetahMail, Memorial Day emails have the highest transaction rates of any holiday.

The report states that Memorial Day has a higher level of pre-holiday browsing and that transactions peak one week prior and on the holiday itself.

GrouponLive Ticket Deals Announced

Imagine you can get a discounted ticket for the hottest show in town. Now pinch yourself and wake up from the dream you are having.

The top concert promoter LiveNation and Groupon are teaming up to offer GrouponLive to offer deals on tickets for sports, concerts and other events. By reading the press reports it’s easy to imagine that tickets will be discounted for anything but I seriously doubt it.

Reuters reports

Top online group buying site Groupon tied up with Live Nation Inc to launch a new online ticketing deals web site that will allow customers buy tickets to concerts, theatres and other live events at discounted prices.

Prices Are Up But Consumer Spending Isn’t

My gas station and my grocery store are in cahoots. They both keep inching up prices, waiting to see which one will bankrupt me first. Well, forget it, boys. Like many other American’s I’m finding new ways to get what I need without spending more than I was before.

Gallup’s newest poll shows that even though the cost of living has increased, consumer spending is down from February and was virtually flat over March and April.

Gallup says that last year, spending was on the rise and there was talk of “frugality fatigue.” This year, it’s a whole different story. Of course, we’ve seen it in the popularity of deal sites. In the beginning, these sites were loaded with luxury buys from spa days and high-end restaurants to helicopter rides over the city. Now you can buy sampler packages from food manufacturers and other basics. Deal sites aren’t simply trendy anymore.

ROI of Social Media is Unknowable and Other Wisdom from Fashion140

Do you ever wonder why no one every asks you the ROI for print or TV? That’s because they learned a long time ago that you couldn’t measure the direct response from consumers through either one of the channels. And yet, when we talk about digital marketing, ROI is all anyone wants to know. What’s my ROI for Twitter, Facebook, video advertising. . . ?

Those statements (paraphrased a tad) came from David Sulute, the VP of Technology for 9 Threads. Sulute was one of the speakers at today’s Fashion140 Conference in New York and thanks to the miracle of live streaming, I got to listen in.

The Yellow Pages Jumps on the Deal Bandwagon

See the girl in that picture there. She’s happy because she’s getting deals so early in the morning, she’s still in her pajamas! Of course, it could be that she’s unemployed and has no reason to get dressed. And she has no furniture, so she has to use her laptop on the floor. . . .

But no. She’s happy. She’s happy because that old, stodgy bastion of advertising, The Yellow Pages, is now new and hip. The Yellow Pages is now a deal site. Yes. It’s true-ish.

It’s actually yellowpages.com, which is owned by AT&T, and honestly, I have no idea if it’s related to those paperweights that get dropped on your doorstep when you’re not looking. But like I said yesterday, it’s not what’s true, it’s what people believe and people will association yellowpages.com with the Yellow Pages books and that’s good and bad.

It’s Going to be a Happy Mother’s Day for Retailers

Smile mom, according to National Retail Federation, the average person buying for Mother’s Day is expected to spend $140.73 on gifts, up from $126.90 last year, with total spending expected to reach $16.3 billion. That’s a lot of flowers and cards.

BIGresearch conducted the NRF’s 2011 Mother’s Day Consumer Intentions and Actions survey and they found that mom will be getting more electronics this year (13.3% up from 9%), including smartphones, cameras and tablets. (Lucky moms)

Look, a chart!

Mothers Day 2011 - Average Spending_small.

Google Offers Groupon Competition With Offers

Google is playing the classic “if you can’t buy’em, join’em” game with its new Offers service.

The service is being rolled out Portland, OR (no surprise there), Oakland / East Bay, San Francisco as well as offering NYC Uptown, Midtown and Downtown editions. It’s not a whole lot different than any other offer/coupon/deal site in that there will be daily e-mails with discounts for 24 hour periods etc, etc. You can subscribe here if you happen to be in one of those areas.

So we can keep things light let’s just watch Google’s video about the service (which is more advertising than information but who’s counting?).