TV commercials are great for reinforcing a brand preference, but what happens when the TV is off and the consumer heads to the store? If you look at a grocery list, it’s more likely that you’ll see “soda” instead of “Coke” or “coffee” instead of “Tully’s.”
3GTV has a solution and they call it the “Smart” grocery store. The test program, which launches today, involves 9 Bloom grocery stores in the Washington D.C. area. Here shoppers will be shown brand messaging as they shop through the use of digital, shelf-edge displays. The program also is interactive and has the ability to track and measure shopper activity.
PepsiCo, Kraft Foods, and Nestle Purina have all signed on to be a part of the pilot program which could be the next big thing in in-store marketing.