It appears as if turkey isn’t the only thing consumed on Thanksgiving Day as the online purchase number reported by comScore shows a 28% increase in online commerce for the holiday.
That increase was also reported for the Black Friday online event. We await, of course, data from CyberMonday but until it actually happens we’ll refrain from giving numbers .
As has been the case for the past few years, year over year numbers need to be considered in the context of what the previous year has been like. We are still slogging through the worst recession in a long time (oh wait that’s right, the recession is over according to Washington’s latest Fantasy Economist League report). As a result, when you see large increases year over year it’s not always a sign of huge growth. It’s more like a sign of the hope of recovery.