Before we go there though the following chart shows just how robust online retail commerce was this holiday season as reported by comScore.
Impressive to say the least. Online retail commerce for the holidays is looking very strong with double digit growth year over year. It’s not likely that this is new spending but rather people getting more and more comfortable with the online shopping experience and simply doing more shopping with their computers and less with their cars and feet.
With this shift being more and more prevalent, online retailers are not resting on their laurels but rather looking for ways to improve moving forward. Not surprisingly they are most interested in more conversions and more traffic. That makes sense and the SLI study showed this.