I’m a shopper, seller and marketer so Black Friday is a huge day for me. Thanksgiving is the day of rest needed before the start of a four-day marathon that will have me monitoring the internet even more than usual. I’m already feeling it from all sides – the anticipation, the concerns, the contingency plans. Will the orders come in? Will we be able to keep up? Will it be a banner day or no better than business as usual?
Results of a survey from The Small Business Authority shows that most retailers aren’t expecting a major blow-out. 70% say that they expect business to be the same as it was last year on Black Friday. 23% thought they’d see an increase of 4% or more and only 7% thought they’d see a decrease. In 2012, 25% predicted an increase and 17% thought they’d see a decrease, so we’re a little less pessimistic this year.