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Online Retailers Looking to More Non-Product Content in 2013

posted on December 21, 2012

A recent study from SLI Systems and reported by eMarketer revealed new and not so new information regarding online retailers.

Before we go there though the following chart shows just how robust online retail commerce was this holiday season as reported by comScore.

US Retail Ecommerce 2011 to 2012

Impressive to say the least. Online retail commerce for the holidays is looking very strong with double digit growth year over year. It’s not likely that this is new spending but rather people getting more and more comfortable with the online shopping experience and simply doing more shopping with their computers and less with their cars and feet.

With this shift being more and more prevalent, online retailers are not resting on their laurels but rather looking for ways to improve moving forward. Not surprisingly they are most interested in more conversions and more traffic. That makes sense and the SLI study showed this.

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eBay Will Stop Advertising In Its Mobile Apps In 2013

posted on December 20, 2012

ebay-logoBefore we get started here it should be noted that eBay is definitely a unique business in that its scale and shear reach allow it to do things that other businesses may not be able to.

Regardless, when the president of global marketplaces of a major online player is quoted in All Things D saying the following it deserves some examination.

EBay is ecstatic about mobile, just not about mobile advertising.

Devin Wenig, eBay’s president of global marketplaces, said in an interview that next year the company will stop running mobile ads inside of its applications.

“We aren’t happy with the user experience and we don’t need the money,” he said.

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More Ho Ho Holiday Shopping Facts to Help You Finish Out the Year

posted on December 14, 2012

671280_christmas__boxThe clock is running out for holiday shoppers but RetailMeNot says that 55% of consumers are only half way done with their shopping . With that in mind, here are the results of a few surveys that could help you reel in those last minute customers.

Fast Free Delivery

We’ve heard this one before but it’s still a huge factor in online shopping, especially around the holidays. ShopRunner says:

77% of consumers would spend more online and less in stores if free 1-2 day shipping was offered.  Additionally, having more faster free shipping options would drive 65% of shoppers to procrastinate and put off making purchases longer than usual.

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Holiday Shopping: 36 Percent Have Yet to Get Started

posted on December 7, 2012

This time, I truly am done talking about Cyber Monday and Black Friday but that doesn’t mean we’re done with holiday shopping – like 36% of Americans, we’re just getting started!

ConsumerReports.org polled your average Americans to discover their true feelings about shopping during this time of the year. Almost half said they were three-quarters finished or completely finished. (Count me in that group if I can just resist the urge for the rest of the month!). That still leaves plenty of shoppers who are searching for deals online and off.

People with gifts in hand said they mostly shopped at big box stores like Wal-Mart and Target. 39% bought gifts online (you know I did!) and 32% when for department stores such as Sears and Macy’s. Only 28% picked a retail specialty chain such as Toys “R” Us and Best Buy.

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One More Look at Cyber Monday Before We Move Along

posted on December 5, 2012

I know I said I was done talking about the Black Friday / Cyber Monday spectacular of 2012 – but I changed my mind, or lied, which ever makes you feel better.

comScore Data Mine has a sweet new infographic that boldly tells the tale of a fake holiday gone viral. Think about it. The term is credited to Shop.org who came up with it in 2004 after noting that the Monday after Thanksgiving was one of the biggest days for online shopping.

They put it in a press release and it stuck. Now, it’s not just a term marketers use, it’s become as common as the term Black Friday and it’s breaking all records.

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Viggle Jumps into the Holiday Stats Pool With a Cheery Infographic

posted on December 4, 2012

My favorite social TV app, Viggle has decided to use their great power for the good of online marketers everywhere. They’ve put their vast, TV addicted audience to work on a survey about their holiday shopping intentions, then they packed the results into a jolly infographic just for you. . . and you. . . and you over there sucking on that candy cane.

The mad scientist in me will now dissect said infographic, for your edification and enjoyment.

We start with some good news:

That average spend isn’t too bad. Retailers would like to see more, of course, but $505 is a number most of us can live with.

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Living Social Layoffs and Groupon CEO Questions Define Deals Landscape Today

posted on November 29, 2012

Daily deal sites.

Remember when that was all the rage and the future was going to be full of discounted everything for those who were willing?

Well, the daily deals are still flowing but the news today is of some reality becoming part of the picture. That reality speaks of expansion that may have been a bit too rapid and business experience that was definitely lacking.

On the first front rapid expansion by daily deal site Living Social is resulting in a rumored layoff of 400 people which is about 8% of the current work force. The Washington Business Journal reports

LivingSocial Inc. is slated to launch a major round of layoffs Thursday, with as many as 400 job cuts expected across its U.S. workforce, according to sources with knowledge of the daily deal giant’s plans.