Some of the big news coming out of Facebook is their move into having full-blown stores by retailers inside their Fan / Like Pages. This is the new social commerce that many are talking about these days and it appears to be poised to bring a lot of money to retailers and Facebook alike: if it worked.
Before I share my experience with trying to “shop” at JCPenney on Facebook let’s hear the corporate view of what is trying to be done. Bloomberg Businessweek reports
Facebook is ramping up efforts to entice companies such as Delta Air Lines and J.C. Penney to sell wares on its pages and convert more of its 500 million users into online shoppers.