If you visit Whole Foods in the next few weeks, you could earn yourself a refreshing Tazo tea just for checking-in at the checkout counter. The promotion is being run by Foursquare competitor Gowalla and it includes opportunities to earn a $25 Whole Foods gift certificate or other related “goodies.”
This is another great example of using location-based apps to promote a product so I was surprised to see a writer for Daily Finance taking the program to task.
“Um, wonderful. So I’m going to check in at Whole Foods and enter a contest to win a whopping $25 gift card and maybe some special team items that aren’t even mentioned in this promo. I’m sorry, Gowalla. A contest for a $25 gift card simply isn’t going to cut it in an era of total Groupon frenzy with 75% discounts on hot restaurants”