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Women Love a Sensitive Man

Don’t worry, you didn’t accidentally stumble upon a new relationship blog, this is still Marketing Pilgrim, but today we’re going to talk about the softer side of men. According to January’s Women and NBCU’s Brand Power Index, women are warming up to marketing campaigns that show men as emotional and sensitive.

Melissa Lavigne-Delville, VP of Trends and Strategic Insights for Women at NBCU says;

“After a year of advertising that touted the ‘alpha male,’ with campaigns like Dockers’ ‘Wear the Pants’ or Dodge’s ‘Man’s Last Stand,’ we are seeing a noticeable shift in the marketplace as brands break down gender stereotypes in their ads and portray a less traditional and more sensitive, family-centric male.”

Deals, Discounts and Coupons: The Thrill is Gone

It’s President’s Day and you know what that means! Low low prices on mattresses, bedding, jewelry and cars, cars, cars. If George Washington were alive today, he’d be lining up to get a great price on a new Toyota! Honest, says Abe!

Do you remember the days when Washington and Lincoln were respected men of history and not hyperactive, humorous pitch men? Me neither.

But there was a time when people planned for holiday sales because it was the only time of the year you’d get such a great deal. Magazines would publish articles about the best time to buy new sheets or barbeque grills because most of the deep discounts were calendar-based. How does that work now that we get bombarded with great deals every day? From Amazon’s Daily Deals to Groupon’s half price offers, to downloadable and printable coupons for hundreds of products and restaurants, the average person could go broke saving money.

Can LivingSocial Really Give Groupon A Run for Its Money?

We have talked about the LivingSocial v. Groupon situation here before. It’s always interesting how readers respond. There appears to be a very misguided line of thinking that Groupon has the lead in the daily deal space that is insurmountable and all others should just fold up their tents and call it a day.

Well, Amazon didn’t just give LivingSocial $175 million because it was feeling generous. It did it because it felt like there was room to take a shot at Groupon. If the traffic chart below from Experian’s Hitwise is any indication they may be right.

Girl Scouts Say Yes to Social Media, But No to Online Selling

“Man I really want girl scout cookies ppl….. U juss dnt understand…..”

And so the cry goes up on Twitter and Facebook as people all over America begin craving those Thin Mints, Samoas and Tagalongs. It’s Girl Scout cookie time and this year those little green moppets will be using social media to help them hawk those over-priced boxes of sugary joy.

The whole marketing concept behind Girl Scout cookies is pretty amazing. By releasing the product only once a year, they’ve cleverly created a seller’s market. It’s not just a box of cookies, it’s an event! The first Girl Scout cookies were sold in 1917, but the tradition as we know it goes back to the 1950′s, young girls going door-to-door, or setting up tables at the local shopping center, selling bakery-made treats. And it’s still being done that same way today but with a twist – social media.

As Kids Grow, Parents Spend Less Time on Social Media

Parents with children under six years old spend more time using social media than those with older children. This is one of the findings of a new survey conducted by Media Audit and featured on eMarketer.

Starting with 67.1% (for parents with kids under six), the study saw a gradual but steady decrease in usage ending at 55.2% for parents with kids over 18. My guess is that the decrease is based on two factors, parental age and lifestyle.

Though there are exceptions to the rule (Elton John), most sources quote the mean age for a first baby at 25 to 27 years old. So the top level of responders in this survey are in their early-thirties and under. That alone, will account for more social media usage.

Parade Launches Opt-In Video Ad Program

Video ad network AdGenesis has teamed up with Sunday supplement, Parade Magazine for an opt-in program that offers rewards to consumers who agree to watch a video ad.

The program is called PARADE Video Rewards and it’s pretty simple. You sign up, tell them a little about yourself and then you’re presented with a variety of video ad choices. If you watch, you get reward points and potentially a bonus reward such as a discount or coupon.

The program is currently being advertised on Parade’s homepage and the initial sign-up form is very short. Name, email, date of birth, zip code and that’s followed by a few questions about your interests. I don’t know if they’re the same for everyone but I was asked to check boxes pertaining to the types of things I buy online, and what kind of movies and music I like. The whole sign-up process took less than a minute if you don’t count waiting for the email confirmation.

LivingSocial Flexes Amazon Muscle

It’s interesting here at Marketing Pilgrim to watch what our readers will push out to their social network through retweets and what they comment on. One thing I noticed is that whenever we talk about Groupon there is great interest but crickets if we talk about LivingSocial.

Well, here’s something that will catch your attention. Remember the $183 million investment that LivingSocial received? Did you notice that $175 million of it came from Amazon? Do you think that Amazon might have the muscle to make Groupon flinch? If they make offers like this one today they will (Hat Tip to Business Insider).

You may miss the deal but it might be worse to think Groupon will continue to have no real competition. I suspect Amazon might have something to say about that, don’t you?