The program is called PARADE Video Rewards and it’s pretty simple. You sign up, tell them a little about yourself and then you’re presented with a variety of video ad choices. If you watch, you get reward points and potentially a bonus reward such as a discount or coupon.
The program is currently being advertised on Parade’s homepage and the initial sign-up form is very short. Name, email, date of birth, zip code and that’s followed by a few questions about your interests. I don’t know if they’re the same for everyone but I was asked to check boxes pertaining to the types of things I buy online, and what kind of movies and music I like. The whole sign-up process took less than a minute if you don’t count waiting for the email confirmation.